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Seo  ppc Seo ppc Presentation Transcript

  • SEO & PAY PER CLICK CAMPAIGNS By...
    Majestic Social Media
    www.majesticsocialmedia.com
  • A combined SEO & Pay Per Click STRATEGY WILL HELP YOU TO ACHIEVE YOUR GOALS and drive more people to your website and increase your sales!
  • Spicy Ginger Ambrosia is a blend of raw California wildflower Honey, bee pollen, certified organic powdered cinnamon and powdered ginger.
    Content
    SEO & Pay Per Click Statistics
    What we do!
    SEO & Pay Per Click
    Clients and Examples
    Content!
    © Majestic Social Media – Full Service Social Media & SEO
  • Majestic Social Media & SEO
    SEO
    Website Design
    Pay Per Click
    • Set up of PPC Campaigns
    • Quality Score Improvement
    • In depth keyword analysis
    • Landing Page Creation
    • Landing Page Optimization
    • Maintenance
    • Optimization of your CPC,
    CPL, ROI!
    • Keyword Ranking
    • Keyword Density
    • Competition Analysis
    • Page Rank
    • Geo Targeted Campaigns
    • Google Maps Optimization
    • Website Design
    • HTML/PHP Coding
    • E-Commerce
    • X HTML 5
    • Website Content Creation
    • Blog Integration
    • Media Integration
    (Videos, chat features, etc.)
    © Majestic Social Media – Full Service Social Media & SEO
  • Majestic Social Media & SEO
    Blog Marketing
    Social Media
    Content Creation
    • Creation of Posts and Tweets
    • Copywriting
    • Video Creation
    • Power Point Creation
    • Picture Tagging contests
    • Engaging Social Media
    • Social Scanning (Barcodes)
    • Newsletter Creation (HTML)
    • Blog Marketing Strategy
    • Creation of branded Blog
    • Blog Writing
    • Blog Marketing
    • Media Integration (Videos,
    pictures, etc.)
    • Social Media Synchronization
    • Social Media Strategy
    • Campaign Planning
    • Social Media Maintenance
    • Social Media Publishing
    • Social Media Set up
    • Facebook FBML Coding
    • Social Media Branding
    (customized backgrounds, etc.)
    © Majestic Social Media – Full Service Social Media & SEO
  • The importance of SEo
    • More than half of Fortune 500 companies had almost no search engine visibility in 2010, with their targeted keywords not ranking in the top 100 search results.
    • When looking for a new information, online 37% of internet users start their searches on a search engine, followed by portals, such as yahoo or msn with 34%.
    - 80 million people get their news online every day
    - 100 million people use search engines every day
    - 64% of journalists use Google or Yahoo! to follow the news
    There are even some estimates that show about 80% of all internet sessions begin with a search. So, it’s clear that there are many benefits to be obtained by optimizing your website!
    © Majestic Social Media – Full Service Social Media & SEO
  • Social Media Marketing
    What We Do!
  • How do you reach consumers?
    You need a web presence
    and many ways to be found!
    More quality content Published in more places = More customers!
    © Majestic Social Media – Full Service Social Media & SEO
  • How do you reach consumers?
    Search Discovery!
    Social Discovery!
    Reputation!
    © Majestic Social Media – Full Service Social Media & SEO
  • What is quality content?
    © Majestic Social Media – Full Service Social Media & SEO
  • SEO Strategy
    Analysis
    SEO Analysis
    Website Analysis
    TARGET MARKET!
    TARGET MARKET!
    Strategic Planning
    Goals
    Vision
    Mission
    Operative Planning
    REPUTATION
    SEO
    PPC
    BOOKMARKING
    E-Commerce
    © Majestic Social Media – Full Service Social Media & SEO
  • Social Media Marketing
    CISS Formula
    © Majestic Social Media – Full Service Social Media & SEO
  • Overall Strategy
  • Keyword Optimization
    Bookmark Website
    Create Backlinks
    Website Creation + Optimization
    Social Media Marketing
    SEO and Bookmarking
    We create and optimize websites and showcase all of your offers!
    • Interactive
    • Special Offers
    • Discounts
    • Contests, etc.
    www.twitter.com
    www.facebook.com
    www.myspace.com
    www.youtube.com
    & more
    © Majestic Social Media – Full Service Social Media & SEO
  • www.slideshare.net
    www.myplick.com
    www.authorstream.com
    www.slideboom.com
    Business Directories
    Publish PR Releases
    www.yelp.com
    www.local.com
    www.superpages.com
    www.yellowpages.com
    www.hotfrog.com
    www.citysearch.com
    www.insiderpages.com
    And more directories
    Share Content
    Power Point Presentation or Documents
    www.reddit.com
    www.free-press-release.com
    www.prlog.com
    www.articlesbase.com
    and more
    © Majestic Social Media – Full Service Social Media & SEO
  • www.wordpress.com
    www.blogger.com
    www.mybloglog.com
    www.technorati.com
    Viral Marketing
    Classified Ads
    Blog Set up and Publishing
    www.youtube.com
    www.vimeo.com
    www.ustream.tv
    www.yahoo.com/videos
    and more
    Website Integration
    Blog Integration
    www.global-free-classified-ads.com
    www.craigslist.org
    www.hoobly.com
    www.backpage.com
    And more
    © Majestic Social Media – Full Service Social Media & SEO
  • CQ/s/dark
    SEO
  • Definition seo
    Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines, via search results.
  • How can seo help you?
  • How does Google determine a highly ranked site?
  • First, why Google?
    Let’s look at market share:
    1st Why google?
  • Google
    Google’s Algorithm – Part 1
    Relevancy
  • Google
    Google first decides whether your site is relevant based on its text.
    You need text on your site targeting specific keyword phrases.
  • Google
    • Once Google determines your web site pages are relevant, you need to increase your authority.
    • You need citations from other web sites, thereby recommending you as a destination for your products and services.
  • Google
    What can I change to improve my google ranking today?
  • Google
    • Title Tag – Should match to keyword phrases
    • Headlines – Should match to keyword phrases
    • Content – The more the better
    • Properly Validated Website
    • Fast Loading
    • Organized Web Site
    • Internal Linking Structure
  • FINALLY!
    • Links, Links and more Links
    • Quality Links are valued more.
    • Quantity is not the goal.
  • SMM – SEO + PPC
    SEM = SEO + PPC
    Search Engine Marketing (SEM) is divided into two camps:
    • PPC – Pay Per Click
    • also called “Paid” or “Sponsored” listings
    • SEO – Search Engine Optimization
    • also called “Natural” or “Organic” listings
    To confuse the issue further, “SEM” is commonly interchanged with “PPC”.
    However, “SEO” always refers to unpaid positioning.
  • Pay per click campaigns
  • Pay per click campaigns
  • Language of PPC
    SPONSORED SEARCH: Pay-per-click distribution tactic that displays your ads in the sponsored search results at the top, along the side, and across the bottom of search results pages for searches that relate to your keywords.
    CONTENT PLACEMENT TARGETING: Pay-per-click distribution tactic that displays your ads alongside relevant articles such as product reviews, news articles, etc. on the Yahoo and Google distribution network.
    AD TEXT: The marketing message displayed to prospective customers. An ad contains a title, description, and URL.
  • Language of PPC
    LANDING PAGE: The page on a web site where one is taken after clicking on a advertisement. While this can be any page, it is often a page designed to expand on the service or product mentioned in the initial advertisement.
    CAMPAIGN: A campaign contains one or more ad groups sharing the same budget, schedule and geo-targeting criteria. A campaign is typically created to support a particular marketing goal.
    KEYWORD: A word or phrase that relates to the products or services you wish to advertise. When prospective customers are looking for information related to what you sell, and they type your keywords into a search box, your ads may be displayed.
  • Language of PPC
    CONVERSIONS: The completion of an action that you value, such as a purchase, registration, or sign-up.
    IMPRESSIONS: The number of times an ad is displayed in search results or on sites.
    CLICK-THROUGH RATE (CTR): The number of clicks received divided by the number of impressions generated. Example: An ad that is displayed 100 times and receives 10 clicks has a click-through rate of 10%.
    AVE CPC: Average cost per click. The average price you paid each time your ad was clicked.
  • Business Directories!
  • Business Directories to put you on!
    superpages
    yellowpages
    hotfrog
    hellosandiego.com
    insiderpages.com
    mojopages.com
    hotfrog
    Citysearch
    local.com
    kudzu.com
    phones.whitepages.com
    realpageslive.com
    theusaexplorer.com
    bridgat.com
    discoverourtown.com
    yellowusa.com
    Google Maps
    www.kudzu.com
    www.manta.com
    © Majestic Social Media – Full Service Social Media & SEO
  • Blog Marketing
  • Blog Marketing
    We set up blogs on wordpress in order to be able to promote that blog and treat it as a second website. We promote the blog using the following blogging directories and more!
    Technorati
    blogcatalog.com
    bloghub.com
    bloghints.com
    blogville.us
    bestblogs.org
    totalblogdirectory.com
    blogdirectory.net
    bloggingfusion.com
    blogarama.com
    © Majestic Social Media – Full Service Social Media & SEO
  • Online PR
  • Online PR
    We write and publish PR Releases on a weekly or Bi-Weekly basis on the following platforms & More!
    reddit.com
    free-press-release.com
    prlog.com
    articlesbase.com
    slashdot.com
    pressrelease.com
    pressreleasepoint.com
    theopenpress.com
    © Majestic Social Media – Full Service Social Media & SEO
  • Bookmarking
  • Bookmarking
    We bookmark Your website on the following bookmarking sites and about 300 more…
    http://business-planet.net
    http://digg.com
    http://www.diigo.com
    http://faves.com
    http://againlinks.com
    http://agilemarks.com
    http://ardour.tv
    http://atozbookmarks.com
    http://bharatinfo.com
    http://bookmark4seo.com
    http://bookmarkalley.com
    http://bookmarkarticles.com
    http://bookmarkcity.com
    http://bookmarkingpalace.info
    http://bookmarkingweb.com
    http://bookmarkix.info
    © Majestic Social Media – Full Service Social Media & SEO
  • Work Examples
  • Printed Silk Fabrics!
    SEO + Social Media Client, based in Los Angeles!
    www.printedsilkfabrics.com