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    Seo  ppc Seo ppc Presentation Transcript

    • SEO & PAY PER CLICK CAMPAIGNS By...
      Majestic Social Media
      www.majesticsocialmedia.com
    • A combined SEO & Pay Per Click STRATEGY WILL HELP YOU TO ACHIEVE YOUR GOALS and drive more people to your website and increase your sales!
    • Spicy Ginger Ambrosia is a blend of raw California wildflower Honey, bee pollen, certified organic powdered cinnamon and powdered ginger.
      Content
      SEO & Pay Per Click Statistics
      What we do!
      SEO & Pay Per Click
      Clients and Examples
      Content!
      © Majestic Social Media – Full Service Social Media & SEO
    • Majestic Social Media & SEO
      SEO
      Website Design
      Pay Per Click
      • Set up of PPC Campaigns
      • Quality Score Improvement
      • In depth keyword analysis
      • Landing Page Creation
      • Landing Page Optimization
      • Maintenance
      • Optimization of your CPC,
      CPL, ROI!
      • Keyword Ranking
      • Keyword Density
      • Competition Analysis
      • Page Rank
      • Geo Targeted Campaigns
      • Google Maps Optimization
      • Website Design
      • HTML/PHP Coding
      • E-Commerce
      • X HTML 5
      • Website Content Creation
      • Blog Integration
      • Media Integration
      (Videos, chat features, etc.)
      © Majestic Social Media – Full Service Social Media & SEO
    • Majestic Social Media & SEO
      Blog Marketing
      Social Media
      Content Creation
      • Creation of Posts and Tweets
      • Copywriting
      • Video Creation
      • Power Point Creation
      • Picture Tagging contests
      • Engaging Social Media
      • Social Scanning (Barcodes)
      • Newsletter Creation (HTML)
      • Blog Marketing Strategy
      • Creation of branded Blog
      • Blog Writing
      • Blog Marketing
      • Media Integration (Videos,
      pictures, etc.)
      • Social Media Synchronization
      • Social Media Strategy
      • Campaign Planning
      • Social Media Maintenance
      • Social Media Publishing
      • Social Media Set up
      • Facebook FBML Coding
      • Social Media Branding
      (customized backgrounds, etc.)
      © Majestic Social Media – Full Service Social Media & SEO
    • The importance of SEo
      • More than half of Fortune 500 companies had almost no search engine visibility in 2010, with their targeted keywords not ranking in the top 100 search results.
      • When looking for a new information, online 37% of internet users start their searches on a search engine, followed by portals, such as yahoo or msn with 34%.
      - 80 million people get their news online every day
      - 100 million people use search engines every day
      - 64% of journalists use Google or Yahoo! to follow the news
      There are even some estimates that show about 80% of all internet sessions begin with a search. So, it’s clear that there are many benefits to be obtained by optimizing your website!
      © Majestic Social Media – Full Service Social Media & SEO
    • Social Media Marketing
      What We Do!
    • How do you reach consumers?
      You need a web presence
      and many ways to be found!
      More quality content Published in more places = More customers!
      © Majestic Social Media – Full Service Social Media & SEO
    • How do you reach consumers?
      Search Discovery!
      Social Discovery!
      Reputation!
      © Majestic Social Media – Full Service Social Media & SEO
    • What is quality content?
      © Majestic Social Media – Full Service Social Media & SEO
    • SEO Strategy
      Analysis
      SEO Analysis
      Website Analysis
      TARGET MARKET!
      TARGET MARKET!
      Strategic Planning
      Goals
      Vision
      Mission
      Operative Planning
      REPUTATION
      SEO
      PPC
      BOOKMARKING
      E-Commerce
      © Majestic Social Media – Full Service Social Media & SEO
    • Social Media Marketing
      CISS Formula
      © Majestic Social Media – Full Service Social Media & SEO
    • Overall Strategy
    • Keyword Optimization
      Bookmark Website
      Create Backlinks
      Website Creation + Optimization
      Social Media Marketing
      SEO and Bookmarking
      We create and optimize websites and showcase all of your offers!
      • Interactive
      • Special Offers
      • Discounts
      • Contests, etc.
      www.twitter.com
      www.facebook.com
      www.myspace.com
      www.youtube.com
      & more
      © Majestic Social Media – Full Service Social Media & SEO
    • www.slideshare.net
      www.myplick.com
      www.authorstream.com
      www.slideboom.com
      Business Directories
      Publish PR Releases
      www.yelp.com
      www.local.com
      www.superpages.com
      www.yellowpages.com
      www.hotfrog.com
      www.citysearch.com
      www.insiderpages.com
      And more directories
      Share Content
      Power Point Presentation or Documents
      www.reddit.com
      www.free-press-release.com
      www.prlog.com
      www.articlesbase.com
      and more
      © Majestic Social Media – Full Service Social Media & SEO
    • www.wordpress.com
      www.blogger.com
      www.mybloglog.com
      www.technorati.com
      Viral Marketing
      Classified Ads
      Blog Set up and Publishing
      www.youtube.com
      www.vimeo.com
      www.ustream.tv
      www.yahoo.com/videos
      and more
      Website Integration
      Blog Integration
      www.global-free-classified-ads.com
      www.craigslist.org
      www.hoobly.com
      www.backpage.com
      And more
      © Majestic Social Media – Full Service Social Media & SEO
    • CQ/s/dark
      SEO
    • Definition seo
      Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines, via search results.
    • How can seo help you?
    • How does Google determine a highly ranked site?
    • First, why Google?
      Let’s look at market share:
      1st Why google?
    • Google
      Google’s Algorithm – Part 1
      Relevancy
    • Google
      Google first decides whether your site is relevant based on its text.
      You need text on your site targeting specific keyword phrases.
    • Google
      • Once Google determines your web site pages are relevant, you need to increase your authority.
      • You need citations from other web sites, thereby recommending you as a destination for your products and services.
    • Google
      What can I change to improve my google ranking today?
    • Google
      • Title Tag – Should match to keyword phrases
      • Headlines – Should match to keyword phrases
      • Content – The more the better
      • Properly Validated Website
      • Fast Loading
      • Organized Web Site
      • Internal Linking Structure
    • FINALLY!
      • Links, Links and more Links
      • Quality Links are valued more.
      • Quantity is not the goal.
    • SMM – SEO + PPC
      SEM = SEO + PPC
      Search Engine Marketing (SEM) is divided into two camps:
      • PPC – Pay Per Click
      • also called “Paid” or “Sponsored” listings
      • SEO – Search Engine Optimization
      • also called “Natural” or “Organic” listings
      To confuse the issue further, “SEM” is commonly interchanged with “PPC”.
      However, “SEO” always refers to unpaid positioning.
    • Pay per click campaigns
    • Pay per click campaigns
    • Language of PPC
      SPONSORED SEARCH: Pay-per-click distribution tactic that displays your ads in the sponsored search results at the top, along the side, and across the bottom of search results pages for searches that relate to your keywords.
      CONTENT PLACEMENT TARGETING: Pay-per-click distribution tactic that displays your ads alongside relevant articles such as product reviews, news articles, etc. on the Yahoo and Google distribution network.
      AD TEXT: The marketing message displayed to prospective customers. An ad contains a title, description, and URL.
    • Language of PPC
      LANDING PAGE: The page on a web site where one is taken after clicking on a advertisement. While this can be any page, it is often a page designed to expand on the service or product mentioned in the initial advertisement.
      CAMPAIGN: A campaign contains one or more ad groups sharing the same budget, schedule and geo-targeting criteria. A campaign is typically created to support a particular marketing goal.
      KEYWORD: A word or phrase that relates to the products or services you wish to advertise. When prospective customers are looking for information related to what you sell, and they type your keywords into a search box, your ads may be displayed.
    • Language of PPC
      CONVERSIONS: The completion of an action that you value, such as a purchase, registration, or sign-up.
      IMPRESSIONS: The number of times an ad is displayed in search results or on sites.
      CLICK-THROUGH RATE (CTR): The number of clicks received divided by the number of impressions generated. Example: An ad that is displayed 100 times and receives 10 clicks has a click-through rate of 10%.
      AVE CPC: Average cost per click. The average price you paid each time your ad was clicked.
    • Business Directories!
    • Business Directories to put you on!
      superpages
      yellowpages
      hotfrog
      hellosandiego.com
      insiderpages.com
      mojopages.com
      hotfrog
      Citysearch
      local.com
      kudzu.com
      phones.whitepages.com
      realpageslive.com
      theusaexplorer.com
      bridgat.com
      discoverourtown.com
      yellowusa.com
      Google Maps
      www.kudzu.com
      www.manta.com
      © Majestic Social Media – Full Service Social Media & SEO
    • Blog Marketing
    • Blog Marketing
      We set up blogs on wordpress in order to be able to promote that blog and treat it as a second website. We promote the blog using the following blogging directories and more!
      Technorati
      blogcatalog.com
      bloghub.com
      bloghints.com
      blogville.us
      bestblogs.org
      totalblogdirectory.com
      blogdirectory.net
      bloggingfusion.com
      blogarama.com
      © Majestic Social Media – Full Service Social Media & SEO
    • Online PR
    • Online PR
      We write and publish PR Releases on a weekly or Bi-Weekly basis on the following platforms & More!
      reddit.com
      free-press-release.com
      prlog.com
      articlesbase.com
      slashdot.com
      pressrelease.com
      pressreleasepoint.com
      theopenpress.com
      © Majestic Social Media – Full Service Social Media & SEO
    • Bookmarking
    • Bookmarking
      We bookmark Your website on the following bookmarking sites and about 300 more…
      http://business-planet.net
      http://digg.com
      http://www.diigo.com
      http://faves.com
      http://againlinks.com
      http://agilemarks.com
      http://ardour.tv
      http://atozbookmarks.com
      http://bharatinfo.com
      http://bookmark4seo.com
      http://bookmarkalley.com
      http://bookmarkarticles.com
      http://bookmarkcity.com
      http://bookmarkingpalace.info
      http://bookmarkingweb.com
      http://bookmarkix.info
      © Majestic Social Media – Full Service Social Media & SEO
    • Work Examples
    • Printed Silk Fabrics!
      SEO + Social Media Client, based in Los Angeles!
      www.printedsilkfabrics.com