Google Google first decides whether your site is relevant based on its text. You need text on your site targeting specific keyword phrases.
Once Google determines your web site pages are relevant, you need to increase your authority.
You need citations from other web sites, thereby recommending you as a destination for your products and services.
Google What can I change to improve my google ranking today?
Title Tag – Should match to keyword phrases
Headlines – Should match to keyword phrases
Content – The more the better
Properly Validated Website
Organized Web Site
Internal Linking Structure
Links, Links and more Links
Quality Links are valued more.
Quantity is not the goal.
SMM – SEO + PPC SEM = SEO + PPC Search Engine Marketing (SEM) is divided into two camps:
PPC – Pay Per Click
also called “Paid” or “Sponsored” listings
SEO – Search Engine Optimization
also called “Natural” or “Organic” listings
To confuse the issue further, “SEM” is commonly interchanged with “PPC”. However, “SEO” always refers to unpaid positioning.
Pay per click campaigns
Pay per click campaigns
Language of PPC SPONSORED SEARCH: Pay-per-click distribution tactic that displays your ads in the sponsored search results at the top, along the side, and across the bottom of search results pages for searches that relate to your keywords. CONTENT PLACEMENT TARGETING: Pay-per-click distribution tactic that displays your ads alongside relevant articles such as product reviews, news articles, etc. on the Yahoo and Google distribution network. AD TEXT: The marketing message displayed to prospective customers. An ad contains a title, description, and URL.
Language of PPC LANDING PAGE: The page on a web site where one is taken after clicking on a advertisement. While this can be any page, it is often a page designed to expand on the service or product mentioned in the initial advertisement. CAMPAIGN: A campaign contains one or more ad groups sharing the same budget, schedule and geo-targeting criteria. A campaign is typically created to support a particular marketing goal. KEYWORD: A word or phrase that relates to the products or services you wish to advertise. When prospective customers are looking for information related to what you sell, and they type your keywords into a search box, your ads may be displayed.
Language of PPC CONVERSIONS: The completion of an action that you value, such as a purchase, registration, or sign-up. IMPRESSIONS: The number of times an ad is displayed in search results or on sites. CLICK-THROUGH RATE (CTR): The number of clicks received divided by the number of impressions generated. Example: An ad that is displayed 100 times and receives 10 clicks has a click-through rate of 10%. AVE CPC: Average cost per click. The average price you paid each time your ad was clicked.