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  • provide a mechanism for members to share their thoughts and ideas while also  following the blogs of experts and thought leaders.  The conversational nature and flexibility  of blogs make them ideal for communicating with your customers and prospects, while also  allowing them a channel to provide feedback to you via commenting.     Discussion forums – Forums enable sharing of multiple perspectives on specific topics,  better connecting members both in terms of ideas and personal relationships.  Helping  foster tighter personal relationships means greater participation and engagement.  Forums  are also the “grandfather of social media,” having been in use for decades, and provide a  familiar jumping off point for many new membersVideo and audio sharing – If forums are the grandfather of social media, then podcasts and  video are the “new kids on the block.”  They provide a compelling alternative to text‐based  content and can add a new dimension to your community initiative.  They do, however,  require an additional level of oversight and moderation.  Adding audio and video content  can be a critical component to some marketing community initiatives.   Idea management – This application gives your customers and prospects a voice in your  innovation process.  With simple idea creation, total transparency, and straightforward  voting mechanisms, idea management streamlines innovation and gives you immediate  feedback on your initiatives.      Social profiles – Social profiles provide a way for members to connect socially as well as  professionally, enabling new members to locate expertise within the community. Social  profiles also provide visibility into member challenges, giving your company insights into  potential pitfalls and opportunities before they arise.  As with Facebook, advanced social  profiles allow members to post on each other’s “walls,” update their status, and chat with  one another, creating a more cohesive and personal community experience.     Ratings and rankings – Ratings and rankings are designed to enable members to provide  feedback to other members within the community.  It’s also useful to have member rankings  (and status) corresponding to each member’s level of activity in the community, creating a  hierarchy of membership based on the criteria that’s important to the sponsoring company.     Shared file repository – It’s often necessary to share product documentation and other files  in online communities.  The shared file repository is built to support this requirement. The file library is critical for communities built to support discrete events where presentations,  transcripts, and documentation are an important component of success.    Event chat – This application is designed to provide a way for community members to ask  questions and receive answers from an industry expert or luminary.  The event chat provides  multiple layers of filters and reviews to manage the high volume of questions that typically  flow in during live events.  Event chat is also a fantastic way to gauge member  interest/sentiment around a certain topic.   
  • Blog marketing new

    1. 1. Blog Marketing<br />Innovative Techniques to grow your business! <br /><br />Natalie Guse<br />
    2. 2. You will learn…<br />…to understand social media! <br />…to set up your own blog!<br />…that content is the key! <br />…to market your blog online! <br />That’s our<br />GOAL! <br />That’s our<br />GOAL! <br />You can <br />do it! <br />
    3. 3. Social Media Marketing<br />Role of Blogs in Social Media<br />Blog Marketing Process! <br />How to blog! <br />How to promote your blog! <br />Content<br />Summary! <br />
    4. 4. The Big Deal over Social Media Marketing Marketing<br />More than 133,000,000 blogs have been <br />indexed by Technorati since 2002 and <br />around 77% of Internet users read blogs according to Universal McCann<br />Natalie Guse<br />
    5. 5. The Big Deal over Social Media Marketing Marketing<br />Natalie Guse<br />The Role of Blogs in Social Media! <br />
    6. 6. <ul><li>“Blog” is short for “weblog,” a term coined by JornBargerin 1997 and popularized by Cameron Barrettin 1999.
    7. 7. As of April 2008, Technorati, a major blog monitoring service, claimed to be tracking more than 120 000 million blogs. </li></li></ul><li>
    8. 8.
    9. 9.
    10. 10.
    11. 11. Social Media Marketing…<br />Social media marketing is a term that describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. <br />
    12. 12. Common Social Media Applications<br />
    13. 13. Social Media Marketing…<br />Study on growth of Social media – 75% of Internet users involved in Social Media. <br />
    14. 14. Social Media Marketing…<br />Internet Users by Continent<br />14<br />
    15. 15. Blog Statistics<br /><ul><li>Two-thirds are male
    16. 16. 60% are 18-44
    17. 17. 75% have college degrees
    18. 18. 40% have graduate degrees
    19. 19. One in three has an annual household income of $75K+
    20. 20. One in four has an annual household income of $100K
    21. 21. More than half are married </li></ul>15<br />
    22. 22. Blog Statistics<br /><ul><li>More than half are parents
    23. 23. Half are employed full time, however ¾ of professional bloggers are employed full time.
    24. 24. Around half of bloggers are working on at least their second blog, and 68% have been blogging for two years or more
    25. 25. 86% have been blogging for at least a year </li></ul>16<br />
    26. 26. Motivation of Bloggers<br />71% say they blog at least in part in order to speak their minds. <br />72% say they blog in order to share their expertise. <br />61% say they blog in order to supplement their income. <br />53% of professional bloggers are interested in attracting new clients from blogging. <br />72% of those who are self-employed and blogging are interested in attracting new clients. <br />19% are concerned that their employers might disapprove of their views on their blog. <br />17<br />
    27. 27. The Big Deal over Social Media Marketing Marketing<br />Natalie Guse<br />Social Media and Blog Marketing Process! <br />
    28. 28. <ul><li>A blog (a contraction of the term "web log") is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. </li></li></ul><li><ul><li> Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs. </li></li></ul><li>Communicate<br />Interact<br />Socialize<br />Share<br /><ul><li>Communicate w/ customers
    29. 29. Stay in contact
    30. 30. E-Conferences
    31. 31. E-Interviews
    32. 32. Build own networks
    33. 33. Invite your contacts
    34. 34. Interact with costumers
    35. 35. Example: NING, MEETUP
    36. 36. Create public profiles
    37. 37. Stay in contact
    38. 38. Example: LINKEDIN, XING, FACEBOOK
    39. 39. Promote Infomercial
    40. 40. Promote Business
    41. 41. Publish press releases
    42. 42. Example: YOUTUBE</li></ul> C I S S<br />
    43. 43. <br /> <br /> <br /><br />Promote/Market<br />Publish<br /><br /><br /><br /><br />Google adwords<br />Google maps<br /> <br /> <br /> <br />Publish<br />
    44. 44.<br /><br /><br /> <br />Promote/Market<br />Publish<br /> <br /><br /><br />Website Integration<br />Blog Integration<br />Publish<br /> <br /><br /> <br /> <br />
    45. 45. Be organized! <br />
    46. 46. The Big Deal over Social Media Marketing Marketing<br />Natalie Guse<br />SWOT and Target Market Analysis!<br />
    47. 47. Threats + Opportunities<br />Weaknesses<br />Strength<br />TARGET MARKET! <br />TARGET MARKET! <br />Strategic Planning<br />Goals<br />Vision<br />Mission<br />Operative Planning<br />Content<br />Design<br />Promotion<br />
    48. 48. Motivation of Bloggers<br />Weaknesses<br />Strength<br />Weaknesses<br />Strength<br />
    49. 49. Social Media Target Market Analysis<br />Products<br />Students<br />Young professional<br />Families<br />Business People<br />Trend-setters<br />The Beauty conscious<br />The Health conscious<br />Target Market<br />Elderly People<br />Working Moms<br />Opinion Leaders<br />
    50. 50. Social Media Strategy Matrix <br />Directories<br />Business People<br />Families<br />Young professionals + Students<br />Blogging<br />The Beauty focused<br />The Health focused <br />Opinion Leaders<br />The Health focused<br />Trend-setters<br />Social Media Sites<br />Working Moms<br />Elderly People<br />Communicate<br />Interact<br />Share<br />Socialize<br />
    51. 51. Social Media Target Market Analysis<br /><ul><li>Demographics (Age, Household Size, Income, etc.)
    52. 52. Lifestyle (health focused, beauty, family oriented, etc.)</li></ul>Products<br />Target Market<br />
    53. 53. Goals<br />The major outcome of strategic road-mapping and strategic planning, after gathering all necessary information, is the setting of goals for the organization based on its vision and mission statement. A goal is a long-range aim for a specific period. It must be specific and realistic. Long-range goals set through strategic planning are translated into activities that will ensure reaching the goal through operational planning.<br />
    54. 54. Corporate Vision<br />Corporate vision is a short, succinct, and inspiring statement of what the organization intends to become and to achieve at some point in the future, often stated in competitive terms. Vision refers to the category of intentions that are broad, all-inclusive and forward-thinking.  It is the image that a business must have of its goals before it sets out to reach them. It describes aspirations for the future, without specifying the means that will be used to achieve those desired ends. <br />
    55. 55. Mission Statement<br />A mission statement is an organization's vision translated into written form. It makes concrete the leader's view of the direction and purpose of the organization. For many corporate leaders it is a vital element in any attempt to motivate employees and to give them a sense of priorities.<br />
    56. 56. Content Planning<br />The ultimate outcome of your blog. What’s the reason your blog exist? Are you building a list, get prospects for your consulting practice, or build loyal followers and traffic to increase the value of the virtual real estate of your blog? <br />The needs of your audience. Most of us guess, but rarely we are correct about it. You can gain insights into this by walking in their shoes, researching on public forums or asking them. <br />Meet the needs with the outcome. This allows you to target the right audience while reaching your purpose at the same time. <br />
    57. 57. Content Planning<br />Brainstorm: Come up with 3 topics that your potential customers would be interested in.<br /><ul><li>How to get 1,000 Twitter Followers in a week!
    58. 58. How much time do I have to spend on my Social Media Profiles!
    59. 59. How to make money with my blog! </li></li></ul><li>Make Your Blog Interesting! <br />Brainstorm: Create a content plan and try to update your blog weekly. <br /><ul><li>Topics can be related to the seasons! (summer, winter (wellness, health, restaurants)
    60. 60. Topics can be related to holidays! (labor day – places to stay, to see, etc.)
    61. 61. Topics can point out the benefits of your products or services!
    62. 62. Topics can point out the importance of your products or services!</li></li></ul><li>The Big Deal over Social Media Marketing Marketing<br />Natalie Guse<br />Set up a blog! <br />
    63. 63. What: Blogging Site<br />Year: Launched 2003<br />Unique Visitors: 28,048,281<br />Visitors: 65,278, 721<br />Annual growth:+29<br />WordPress started in 2003 with a single bit of code to enhance the typography of everyday writing and with fewer users than you can count on your fingers and toes. Since then it has grown to be the largest self-hosted blogging tool in the world, used on millions of sites and seen by tens of millions of people every day.<br />Everything you see here, from the documentation to the code itself, was created by and for the community. WordPress is an Open Source project, which means there are hundreds of people all over the world working on it. <br />
    64. 64.
    65. 65. What: Blogging Site<br />Year: Launched 1999<br />Unique Visitors: 31,699,703<br />Visitors: 6,344,571<br />Annual growth:+31<br />Blogger is a free blog publishing tool from Google for easily sharing your thoughts. A blog is a personal diary. A daily pulpit. A collaborative space. A political soapbox. A breaking-news outlet. A collection of links. Your own private thoughts. Memos to the world.<br />Your blog is whatever you want it to be. There are millions of them, in all shapes and sizes, and there are no real rules. Blogger was started by a tiny company in San Francisco called Pyra Labs in August of 1999. This was in the midst of the dot-com boom. <br />
    66. 66.
    67. 67.
    68. 68.
    69. 69. What: Blogging Site<br />Year: Launched 1999<br />Unique Visitors: 4,029,165<br />Visitors: 26,248<br />Annual growth:-16<br />Xanga is a website that hosts weblogs, photoblogs, and social networking profiles. It is operated by, Inc., based in New York City. Xanga's origins can be traced back to 1999, when it began as a site for sharing book and music reviews. It now has an estimated 40 million users worldwide. As of May 24, 2008, Alexa Internet ranked Xanga as the 231st most visited site on the Internet. All Xanga members receive a "Xanga Site", a web site made up of a weblog, a photoblog, a videoblog, an audioblog, a "Pulse" (mini-blog), and a social networking profile. Members also have the option of joining or making blogrings (groups)<br />
    70. 70.
    71. 71. Information<br />Description<br />Use/Benefit<br />You probably know a ton about your favorite bloggers - what they think about the subjects they write about, maybe some of their work and life history... you may even know what toothpaste they use. But how much do you know about all the other people who read their blogs? For all this talk of a global conversation throughout the blogosphere, there's a lot to be desired. Readers can become friends with other people who read your favorite blogs. See what else they're reading. Check out their MySpace and Friendster profiles and view their Flickrphotostreams. Authors can learn more about their readers individually and as a group. What do they like and what are they ignoring? <br /><ul><li> Set up blog
    72. 72. Promote blog
    73. 73. Write articles
    74. 74. Inform about the product
    75. 75. Use it as a second webpage
    76. 76. Connect all your sites to mybloglog</li></ul><br />Category: Blogging Site<br />Primary Value: <br />Strong profile ranking<br />User: 1.300.000 visitors<br />
    77. 77.
    78. 78. Where Content is King…<br />Blogging is all about….<br />Content Delivery – putting it out there<br />Content Visibility – letting some people see it<br />Content Virality – broadcasting it to EVERYONE!<br />
    79. 79. How to blog! <br />?<br />
    80. 80. Update frequently – <br />Look, nothing is worse than having a great blog and then abandoning it. You lose momentum, any buzz you might have generated and most importantly, you lose readers. <br />
    81. 81.
    82. 82. Link to your social media profiles, integrate your facebook, twitter and linkedin profiles. Also add your blog to your linkedin, twitter or facebook profile. <br />
    83. 83.
    84. 84.
    85. 85.
    86. 86. Be controversial – There’s nothing like a little controversy to help promote your site. Take a stand on a controversial issue, and then write intelligently about it. <br />
    87. 87.
    88. 88.
    89. 89. Include images – We live in a society of over stimulation. We’ve got flashing billboards, instant information at our fingertips, and about 15 different forms of media on our phones. <br />
    90. 90.
    91. 91. Link to other sites – This one is pretty simple, the more you link to other blogs or sites, the more likely they will be to link back to you. <br />
    92. 92. Be original and make unsexy topics sexy – As we talked about in point 2, there are a ton of blogs out there. Take a different angle. Do something to set yourself apart from the mass of other blogs. Be original. <br />
    93. 93.
    94. 94. Grab them with the headline – Just like a newspaper, the headlines are critical. If it’s interesting, people will check out your post. If it’s not, they’ll ignore it. It’s as simple as that. And, just like in newspapers, there are some words and phrases that are attention grabbers. “Top 10…”, “How To…”, “Warning:”, <br />
    95. 95.
    96. 96. Tell people – So you’ve got a great blog post. Now what? The last rule for blogging is to tell people about it. Mention it to your friends and family, ping sites such as, and submit it to social sites such as,,, or any other appropriate site. <br />
    97. 97. The Big Deal over Social Media Marketing Marketing<br />Natalie Guse<br />Promote a blog! <br />
    98. 98. Optimizing for Blogs and Search Engines<br />Yahoo News & Blog Search<br />Sorted by relevance. Only top 4 get onto News SERPs<br />Google Blog Search<br />Sorted by relevance. No way to submit. Only a matter of time before it ends up in the “One Box”<br />Technorati<br />Sorted by date. Tagged posts featured in sidebar.<br />Feedster<br />Sorted by date. <br />PubSub<br />No immediate SERPs. Delivered only in RSS.<br />
    99. 99.
    100. 100.
    101. 101.
    102. 102.
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    104. 104.
    105. 105. Information<br />Description<br />Use/Benefit<br />What is Technorati?<br />Technorati is a real-time search engine dedicated to the blogosphere. It only searches through blogs to find exactly what you're looking for. At the time of this writing, Technorati was tracking over 22 million sites and over a billion links, a mind-boggling amount.<br /><ul><li>Promote your blog</li></ul><br />Category: Blogging Directory<br />Primary Value: <br />Strong profile ranking<br />
    106. 106.<br />Rank #15<br />2,861,683 Unique Visitors<br />4,379,508 Visitors<br />Annual Growth of -16.16%<br />Founded by Dave Sifry<br />Launched in November 2002<br />Blog Search Engine<br />Technorati is an Internet search engine for searching blogs. By June 2008, Technorati indexes 112.8 million blogs and over 250 million pieces of tagged social media.The name Technorati is a portmanteau of the words technology and literati, which invokes the notion of technological intelligence or intellectualism.<br />
    107. 107. Information<br />Description<br />Use/Benefit<br />Bloglines is a FREE online service for searching, subscribing, creating and sharing news feeds, blogs and rich web content. With Bloglines, there is no software to download or install -- simply register as a new user and you can instantly begin accessing your account any time, from any computer or mobile device. And it's FREE! <br /><ul><li>Promote your blog</li></ul> <br />Category: Blogging Directory<br />Primary Value: <br />Strong profile ranking<br />Visits: 2.417.000 visits<br />
    108. 108.
    109. 109. Information<br />Description<br />Use/Benefit<br />Blog Catalog is the premiere social blog directory on the internet. Search, Browse, Rate and Review thousands of blog sites. <br /><ul><li>Promote your blog</li></ul> <br />Category: Blogging Directory<br />Primary Value: <br />Strong profile ranking<br />Visits: 3,558,000<br />
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    114. 114.
    115. 115. Optimizing for Blogs and Search Engines<br />
    116. 116. Blog Marketing<br />Innovative Techniques to grow your business! <br /><br />Natalie Guse<br />