Pharmaceutical Marketing Research mRX

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India’s largest Independent Full Service Market Research Firm
ISO 9000 Certified
Deep working relationships with some of India’s leading companies
40 CATI stations for Global and local studies
Blue Chip references worldwide and across verticals
9 locations across India

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Pharmaceutical Marketing Research mRX

  1. 1. Pharmaceutical Marketing Research mRXTM
  2. 2.  India’s largest Independent Full Service Market Research Firm ISO 9000 Certified Deep working relationships with some of India’s leading companies 40 CATI stations for Global and local studies Blue Chip references worldwide and across verticals 9 locations across India
  3. 3. Research Solutions
  4. 4.  Concept Screening and Testing Product Potential Testing Available across RX, OTC
  5. 5.  Pricing Studies -Determining the optimum price for new products in established markets -Estimating demand at various price points -Competitor response modeling -Cannibalization of existing lines
  6. 6.  Packaging Studies -Assessment of impact on crowded shelves -Persuasion to consider purchasing -Diagnostics on design -Allows testing of possible new designs and carry out checks on existing designs
  7. 7.  Assess the brands positioning along the key diagnostic parameters of differentiation relevance opinion and value for money Understand the market specific attitudes that are driving reaction to the key diagnostic parameters Measure consumer commitment to the brand to identify loyal, vulnerable and winnable customers
  8. 8.  Our copy testing system provides key insights on The potential of your commercial to impact sales. How the ad is contributing to brand equity. How well it fits with your ad strategy. How to optimize the ads effectiveness
  9. 9.  Understand the consumer Penetration and profile Consumption habits Needs and motivations General attitudes Consumer segmentation Understand the Market The brands which are known, purchased, lapsed, considered in the consumers repertoire etc The market drivers in terms of needs Brand sectoring Consumer segments relative to the market Understand where your brand fits in The brands which are known, purchased, lapsed, considered in the consumers repertoire etc The market drivers in terms of needs Brand sectoring Consumer segments relative to the market
  10. 10. Pharmaceutical MarketingResearch Practice Research Techniques
  11. 11.  Quantitative Face to face CATI Qualitative Focus Groups Triads/Dyads Extended Creativity Groups Depth interviews Online
  12. 12.  Brand Re-launch and Campaign Strategy Design Objectives - To identify what was blocking brand growth. Project details - Multi-stage, multi-methodology program. Semiotic analysis, Neuro-Linguistic Programming, Transactional Analysis and Process Technology. Outcome - Brand re-launched; campaign strategy and advertising revised. Representatives re-trained. Sales markedly increased
  13. 13.  Pre-empting Competition and Gaining Market Share Objectives - To ensure launch would have greater impact than that of competitor. Project details - Three stage qualitative project to identify motivators, optimal tone for both brands, allowing client to develop effective blocking strategy. Outcome - Product out-performed competitor and clients own expectations.
  14. 14.  GSK Johnson and Johnson ACNielsen Novartis Ranbaxy Bayer Aventis Pharmaceuticals Bristol Myers
  15. 15. INTERNATIONALJakarta office Vietnam office Bangkok office Dubai office3rd floor Lina Building, 456, 4th Floor, NGUYEN THI MINH 401 S.Group Building 604 Al Safa MJln. H.R Rasuna Said Kav. B7, KHAI(STR), 1091/153-154 new Petchaburi Road Bank Street Bur DubaiJakarta - 12920, Indonesia WARD 5 , DIST 3, Makkasan Rajtavee DubaiRaj Sharma : +91 9322105830 Ho Chi Minh, Vietnam Opp Hotel Bangkok Palace/Ramada Raj Sharma: +91 9322105830info@mmrss.com Tel No: +84866518813 Bangkok-10400 info@mmrss.com Raj Sharma : +91 9322105830 Tel No: +6622555790/6622555791 info@mmrss.com Raj Sharma : +91 9322105830 info@mmrss.comINDIACorporate Office12, Ground Floor, Greenfield Mansion,Dr. Raikar Marg, Mahim (West),Mumbai – 400016Maharashtra, INDIATel : Tel No: +91 22 42206364Fax : +91-22-42206364 Ext. 225Raj Sharma : +91 9322105830info@mmrss.comBanglore Office New Delhi office Chennai Office Kolkata office617 First Floor, Satyam House 2A/New 3, Singaravelu Street 9,Bullygunge Terrace6th B Main,Indranagar 2nd Stage, Balaji Estate, T-Nagar, Chennai-600017 Ground Floor, Gol Park,Bangalore – 560038 Kalkaji, Tel No. +91 44 42604404 Kolkata-700029Tel No: +91 80 41739007/41739045; New Delhi-110019 Raj Sharma : +91 9322105830 Tel No: +91 33 40015939Raj Sharma : +91 9322105830 Tel No: +91 11 26411870 info@mmrss.com Raj Sharma : +91 9322105830info@mmrss.com Raj Sharma : +91 9322105830 info@mmrss.com info@mmrss.comHyderabad office Pune office Gurgaon office Ahmedabad officeNo. 3-4-353, 601, 6th floor Rajmahal Apartments, Plot No - 482, 1st Floor, Block 15, Rajpath Row House,Opp Reddy women junior college, Law College Road, Erandwane, Sector 5, Urban State,Sathyamma college, Pune - 411004 Gurgaon (Haryana), Opp. AIS School,Barkatpura,Hyderabad-500027 Tel No: +91 20 30220897 / 98 Tel No : +91 9322105830, Judges Bungalow Road,Tel No: +91 040 27552251 Raj Sharma : +91 9322105830 Raj Sharma : +91 9322105830 Bodak Dev, Ahmedabad - 380054Raj Sharma : +91 9322105830 info@mmrss.com info@mmrss.com Raj Sharma : +91 9322105830info@mmrss.com info@mmrss.com

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