Maximizing Your Event

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Here are three takeaways from my talk with the women entrepreneurs from WBIS:
Your show planning starts with the end in mind! Either you’re there to sell or to start the sales process
Put your best foot forward! Think about your brand!
Consider the event a marketing campaign!

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  • POR FAVOR ESTA PROPUESTA DE NEGOCIO, ESCRIBA EN MI ESPALDA ID si está interesado.
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    Feliz mes nuevo abundante de noviembre,

    Hola.

    ¿Cómo estás hoy?
    Espero que estés bien y que todo está bien con usted? gracias God.My nombre es jenifer PETERSON. (estoy buscando una buena relación y además que tenga propuesta de negocios con usted) si lo desea. por favor, escríbeme mensaje a mi buzón de correo electrónico
    Thanks,>

    jeniferpeterson1 en / yh / dt / cum
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    PLEASE THIS BUSINESS PROPOSAL, WRITE ON MY ID BACK IF INTERESTED.
    ------------------------------------

    Happy abundant new month of November,

    Hello.

    how are you today?
    I hope you are fine and all is well with you ? thank God.My name is JENIFER PETERSON .(i am looking for a good relationship and also to have business proposal with you )if you want. please write me message to my email box
    THANKS,>

    jeniferpeterson1 at / yh / dt / cum
       Reply 
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    Your message goes here
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Maximizing Your Event

  1. 1. YOUR 3 TAKEAWAYS• Your show planning starts with the end in mind! Either you’re there to sell or to start the sales process• Put your best foot forward! Think about your brand!• Consider the event a marketing campaign!
  2. 2. STARTING WITH THE END• Take time to decide your goals! • Lead generation, sales, branding, competition, etc.• Budget based on those goals.• Capture and debrief. • Invest in a CRM system.
  3. 3. PUT YOUR BEST FOOT FORWARD
  4. 4. IT’S A MARKETING CAMPAIGN
  5. 5. PRE-SHOW MARKETING DRIVE PEOPLE TO YOUR BOOTHEmail blasts – Can you get the registrations?Press releaseSocial media announcementsNetwork with event organizersCalling your listDirect mailAdvertise in event brochure
  6. 6. AT-SHOW MARKETING CREATE AN GREAT EXPERIENCE Giveaways – Think share of mind, desk, house and fun! Consider it your store for the day! Have fun! Capture customer’s info! Special events Contests/games Interviews with the press
  7. 7. POST SHOW MARKETING FOLLOW UP MAKES YOU MEMORABLE
  8. 8. SOCIAL MEDIA AND YOUR EVENTCreate your own hashtag for the event.Find a hashtag that will work to promote your message.Use the Twitter account to announce your participation, presence, and RT new followers.Take pictures and post immediately and on your page later. Tag and share via InstagramGive your fans something special if they come to your booth.Send links to your social media in your blasts.Tumblr and Pinterest is cool to showcase products!Follow the speaker at events! @msmaishabhoye
  9. 9. MOBILE APPS• http://www.tradesho winsight.com/2010/01 /5-iphone-apps-for- your-next-tradeshow/• Business Card Readers - Bump• Ustream Live Broadcaster• Digital Collateral (My partner can help with QR codes)
  10. 10. YOUR 3 TAKEAWAYS AND MORE…• Start with your goal.• Put your best foot forward! Think about your brand!• Your show planning starts with the end in mind! Either you’re there to sell or to start the sales process.• Consider the event a marketing campaign!• Make it a process.• Capture customer info. Starts the sales process!• Have fun! Its your store for the day!
  11. 11. CONTACT ME • @MsMaishaBHoye • Maisha’s Lemonade Stand My call on Facebook to • Soon to come, actions! www.Customer1stMarketing.c om • Maisha@maishabhoye.com • LinkedIn

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