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Jordan on the social media map
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Jordan on the social media map

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Promosteer & Family Jo Training @ VBusiness Center …

Promosteer & Family Jo Training @ VBusiness Center
Social Media Stats in Jordan
Why Social Media?
Social Media Strategy.
Social Media integration.
Corporate Social Media Policy
Success & Failure Stories from Jordan
Social Media Tips

Published in: Business, Technology

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  • 1. Jordan on the Social Media Map The Best Jordanian Brands on Social Media & Why YOU should join them
  • 2. WE ARE CURRENTLY HERE 2 of 79
  • 3. WE ARE CURRENTLY HERE 3 of 79
  • 4. WE ARE CURRENTLY HERE 4 of 79
  • 5. Top YouTube Brands in Jordan Source: Socialbakers.com WE ARE CURRENTLY HERE 5 of 79
  • 6. Top Google+ Brands in Jordan Source: Socialbakers.com WE ARE CURRENTLY HERE 6 of 79
  • 7. Twitter’s fastest growing profiles in Jordan (this month) Source: Socialbakers.com WE ARE CURRENTLY HERE 7 of 79
  • 8. Top Twitter Brands in Jordan Source: Socialbakers.com WE ARE CURRENTLY HERE 8 of 79
  • 9. Facebook’s fastest growing pages in Jordan (this month) Source: Socialbakers.com WE ARE CURRENTLY HERE 9 of 79
  • 10. Top 10 Pages on Facebook (Jordan) Source: Socialbakers.com WE ARE CURRENTLY HERE 11 of 79
  • 11. Top 10 Brands on Facebook (Jordan) Source: Socialbakers.com WE ARE CURRENTLY HERE 12 of 79
  • 12. Top 10 celebrities on Facebook (Jordan) Source: Socialbakers.com WE ARE CURRENTLY HERE 13 of 79
  • 13. Top 10 Entertainment pages on Facebook (Jordan) Source: Socialbakers.com WE ARE CURRENTLY HERE 14 of 79
  • 14. Top 10 Media pages on Facebook (Jordan) Source: Socialbakers.com WE ARE CURRENTLY HERE 15 of 79
  • 15. Top 10 Political pages on Facebook (Jordan) Source: Socialbakers.com WE ARE CURRENTLY HERE 16 of 79
  • 16. Top 10 Sports pages on Facebook (Jordan) Source: Socialbakers.com WE ARE CURRENTLY HERE 17 of 79
  • 17. Top 10 places on Facebook (Jordan) Source: Socialbakers.com WE ARE CURRENTLY HERE 18 of 79
  • 18. Top Facebook Applications (Global) Source: Socialbakers.com WE ARE CURRENTLY HERE 19 of 79
  • 19. Top Facebook Developers (Global) Source: Socialbakers.com WE ARE CURRENTLY HERE 20 of 79
  • 20. Top E-commerce Websites in Jordan (based on avg. monthly internet reach*) • Markavip.com: 9% • Amazon.com: 6% • Alibaba.com: 4% • Ebay.com: 2% Source: Ipsos-Gemius Audience Measurement Study WE ARE CURRENTLY HERE 21 of 79
  • 21. Smart Phones & Mobile Apps Usage in Jordan Source: Ipsos MENA WE ARE CURRENTLY HERE 22 of 79
  • 22. Source: Ipsos MENA WE ARE CURRENTLY HERE 23 of 79 Online Streaming in Jordan
  • 23. Why Social Media? – Internet Penetration Internet Penetration in Jordan: 50% Source: Ipsos MENA WE ARE CURRENTLY HERE 24 of 79
  • 24. Why Social Media? – Online Media Source: Ipsos MENA WE ARE CURRENTLY HERE 25 of 79
  • 25. Why Social Media? - Penetration of Social Networks across Internet users Source: Ipsos MENA WE ARE CURRENTLY HERE 26 of 79
  • 26. Why Social Media? – Consumed Social Media Platforms Source: Ipsos MENA WE ARE CURRENTLY HERE 27 of 79
  • 27. WE ARE CURRENTLY HERE 28 of 79
  • 28. WE ARE CURRENTLY HERE 29 of 79
  • 29. Social Media Strategy Identify your audience & Objectives Tailor your message Identify your communication channels Gather feedback & Engage your customers Meet customers expectations & Measure output WE ARE CURRENTLY HERE 30 of 79
  • 30. WE ARE CURRENTLY HERE 31 of 79
  • 31. COMMUNICATION LIES AT THE HEART OF EVERY SUCCESSFUL – AND UNSUCCESSFUL - BUSINESS WE ARE CURRENTLY HERE 32 of 79
  • 32. Assignment: Draft your Strategy 1. Your target audience 2. Your objectives 3. Your message 4. Your communication channels 5. Your success metrics 6. What distinguishes your business from others? How will you appeal to your customer’s heart? WE ARE CURRENTLY HERE 33 of 79
  • 33. What? Where? Why? With whom? When? How? Who’s my audience Everyone who has to do with WE ARE CURRENTLY HERE 34 of 79
  • 34. Perception is everything • Perception is the process by which humans collect information and a basis for how humans see things. • In order to get more customers, I need to work on the perception of my target audience. WE ARE CURRENTLY HERE 35 of 79
  • 35. WE ARE CURRENTLY HERE 36 of 79 Samsung vs. Apple Being cool vs. having a smart phone that’s smarter than other smart phones.
  • 36. Dove Beauty Campaigns WE ARE CURRENTLY HERE 37 of 79
  • 37. To change that, we need to understand that… Educate Persuade Change their ways of perceiving Change their understanding & Opinions Knowledge Opinion Understanding Judgment Leads to Leads to Good Poor Good Neutral Bad WE ARE CURRENTLY HERE 38 of 79
  • 38. Your existence on Social Media LISTEN To customers IDENTIFY Influencers ENGAGE With multiple stakeholders MEASURE outputs YOU WE ARE CURRENTLY HERE 39 of 79
  • 39. ONCE YOU IDENTIFY YOUR AUDENCE, YOU NEED TO TAILOR YOUR MESSAGE WE ARE CURRENTLY HERE 40 of 79
  • 40. Your Message What am I trying to say? Why do I want to say it? To whom am I saying it? How do I intend to say it? Your Message WE ARE CURRENTLY HERE 41 of 79
  • 41. WE ARE CURRENTLY HERE 42of 79
  • 42. Why do my customers leave? Unhappy Customers Organization arrogance Lack of understanding of their needs Poor Service WE ARE CURRENTLY HERE 43 of 79
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  • 44. WE ARE CURRENTLY HERE 45 of 79
  • 45. Case Study: Rexona Gulf GOOD MARKETING ONLY MAKES BAD BRANDS FAIL FASTER WE ARE CURRENTLY HERE 46 of 79
  • 46. What Should I do?... Again! Listen Gather Feedback Meet Customer Expectations WE ARE CURRENTLY HERE 47 of 79
  • 47. WE ARE CURRENTLY HERE 48 of 79
  • 48. Case Study: Barack Obama Source: Veterans United WE ARE CURRENTLY HERE 49 of 79
  • 49. LISTEN • Independent airline British Caledonian’s Slogan was: ‘We never forget you have a choice.’ • They listened to what their customers said about them. • Their service was second to none, so they could compete against the big national carriers by fulfilling what their customers need. • Result was higher number of repeat passengers (loyalty). WE ARE CURRENTLY HERE 50 of 79
  • 50. Vs. WE ARE CURRENTLY HERE 51 of 79
  • 51. “PUBLIC OPINION IS THE THERMOMETER A MONARCH SHOULD CONSTANTLY CONSULT” Napoleon Bonaparte WE ARE CURRENTLY HERE 52 of 79
  • 52. WE ARE CURRENTLY HERE 53 of 79 Pamper your Influencers
  • 53. WE ARE CURRENTLY HERE 54 of 79
  • 54. Social Media Integration Business needs to communicate with Community Suppliers CustomersEmployees Shareholders WE ARE CURRENTLY HERE 55 of 79
  • 55. Social Media Integration Social Media Team Marketing & PR Customer Support Technical/Operations Senior management WE ARE CURRENTLY HERE 56 of 79
  • 56. WE ARE CURRENTLY HERE 57 of 79
  • 57. Corporate Social Media Policy Corporate Accounts Social Media Policy Employees personal accounts WE ARE CURRENTLY HERE 58 of 79
  • 58. WE ARE CURRENTLY HERE 59 of 79 Assignment Draft your corporate social media policy: • Put some guidelines for your corporate social media accounts. • Put some guidelines for your employees accounts.
  • 59. Success Stories from Jordan • Zain Jordan: Customer Service through Social Media. Integrate CSR & Social Media. • Roya TV Integrate TV with Social Media. WE ARE CURRENTLY HERE 60 of 79
  • 60. CSR & Social Media WE ARE CURRENTLY HERE 61 of 79
  • 61. Failure Stories from Jordan • GAM (Greater Amman Municipality) WE ARE CURRENTLY HERE 62 of 79
  • 62. Failure Stories from Jordan • RJ WE ARE CURRENTLY HERE 63 of 79
  • 63. Social Media Tips Social Media Content Provide relevant insights Conversations Listen, monitor and respond quickly Community Learn from experts in your industry, discuss and exchange ideas Connections Target your influencers & Prioritize the channels where they spend most of there time WE ARE CURRENTLY HERE 64 of 79
  • 64. WE ARE CURRENTLY HERE 65 of 79
  • 65. Designed by: My Creative Agency WE ARE CURRENTLY HERE 66 of 79
  • 66. Source: Pardot.com WE ARE CURRENTLY HERE 67 of 79
  • 67. Designed by: My Creative Agency WE ARE CURRENTLY HERE 68 of 79
  • 68. Designed by: My Creative Agency WE ARE CURRENTLY HERE 69 of 79
  • 69. Designed by: My Creative Agency WE ARE CURRENTLY HERE 70 of 79
  • 70. Designed by: My Creative Agency WE ARE CURRENTLY HERE 71 of 79
  • 71. Designed by: My Creative Agency WE ARE CURRENTLY HERE 72 of 79
  • 72. Designed by: My Creative Agency WE ARE CURRENTLY HERE 73 of 79
  • 73. WE ARE CURRENTLY HERE 74 of 79
  • 74. WE ARE CURRENTLY HERE 75 of 79
  • 75. Designed by: My Creative Agency WE ARE CURRENTLY HERE 76 of 79
  • 76. WE ARE CURRENTLY HERE 77 of 79
  • 77. Q & A WE ARE CURRENTLY HERE 78 of 79