sneezing fit

BBC blastcast 12,332 views 66 comments corporate not personal high production values right web-space for audience one way distribution social platform Link to Blastcast on YouTube

12,332 views

66 comments

corporate not personal

high production values

right web-space for audience

one way distribution social platform

C4 adam 64,364 views 1,336 comments fans, followers, subscriber in Web 2 space audience challenge/conversation collaboration - hybrid Link to Challenge Adam on YouTube

64,364 views

1,336 comments

fans, followers, subscriber in Web 2 space

audience challenge/conversation

collaboration - hybrid

web video counts Link to Yes You Can on YouTube

must do for online marketers 2008* start making movies massive people like movies go viral eyeballs and buzz * Bizreport.com

start making movies

massive

people like movies

go viral

eyeballs and buzz

* Bizreport.com

massive and growing December 07 UK 3 billion videos, 108 videos each, 87% reach US 9.5 billion videos, 108 videos each, 78% reach US Feb 08 10 Billion, Mar 08 11.5 Billion* Top Sites * www.comscore.com

December 07

UK 3 billion videos, 108 videos each, 87% reach

US 9.5 billion videos, 108 videos each, 78% reach

US Feb 08 10 Billion, Mar 08 11.5 Billion*

Top Sites

* www.comscore.com

sneeze popular/pop culture threshold Web 2 conversation spikes and surges voluntary

popular/pop culture

threshold

Web 2 conversation

spikes and surges

voluntary

eedjits guide clip comic chops up current camp cheesy controversial cute Link to Pork and Beans on YouTube

clip

comic

chops up

current

camp

cheesy

controversial

cute

viral web marketing not about hard sell triggers conversations in blogsphere looks at home on web good ideas can come from anywhere rip-offs create more buzz

not about hard sell

triggers conversations in blogsphere

looks at home on web

good ideas can come from anywhere

rip-offs create more buzz

campaign: dove impact 1.7 million hits in 3 weeks, topped chart of blog links features web 2 savy audience challenge/conversation collaboration - hybrid

impact 1.7 million hits in 3 weeks, topped chart of blog links

features

web 2 savy

audience challenge/conversation

collaboration - hybrid

warm glow: cadburys impact 0.5 million week 1 6 million 2 months buzz rating 2 - 12 sales up 7% features web 2 savy

impact

0.5 million week 1

6 million 2 months

buzz rating 2 - 12

sales up 7%

features

web 2 savy

ugc hybrid

doritos “Crash the Superbowl” 2.6 million risk make/upload/choose response ripples website surge - 4 million

“Crash the Superbowl”

2.6 million risk

make/upload/choose

response ripples

website surge - 4 million

levi jumpin 2.5 million hits in one week stealth advert looks like ugc markets product without naming it - taps into web stunt trend audience challenge/conversation/collaboration/hybrid Link to Levi Jumpin on YouTube

2.5 million hits in one week

stealth advert looks like ugc

markets product without naming it - taps into web stunt trend

audience challenge/conversation/collaboration/hybrid

Ipod Nick Haley - 18 year old student in UK spotted and picked up by New York creative agency consumer generated content used by mainstream audience challenge/conversation/hybrid Link to iPod Touch advert

Nick Haley - 18 year old student in UK

spotted and picked up by New York creative agency

consumer generated content used by mainstream

audience challenge/conversation/hybrid

all about eyeballs reach a sneeze threshold grab attention with title draw traffic in with thumbnail be clever with tagging release video simultaneously

reach a sneeze threshold

grab attention with title

draw traffic in with thumbnail

be clever with tagging

release video simultaneously

think beyond youtube

think beyond google

measure success measure eyeballs and conversions - Comscore, Vidmetre, Hitwise measure blogsphere buzz - Neilsen’s BuzzMetric, BlogPulse, YouGov’s BrandIndex

measure eyeballs and conversions - Comscore, Vidmetre, Hitwise

measure blogsphere buzz - Neilsen’s BuzzMetric, BlogPulse, YouGov’s BrandIndex