Does Application Security Pay? Measuring the Business Impact of Software Security Assurance Solutions

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Does Application Security Pay? Measuring the Business Impact of Software Security Assurance Solutions

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Execut...
Does Application Security Pay? Measuring the Business Impact of Software Security Assurance Solutions

Executive Summary (...
Does Application Security Pay? Measuring the Business Impact of Software Security Assurance Solutions

Key Findings:
COST ...
Does Application Security Pay? Measuring the Business Impact of Software Security Assurance Solutions

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ON-DEM...
Does Application Security Pay? Measuring the Business Impact of Software Security Assurance Solutions

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Fix Mo...
Does Application Security Pay? Measuring the Business Impact of Software Security Assurance Solutions

Similarly, after ad...
Does Application Security Pay? Measuring the Business Impact of Software Security Assurance Solutions

Overall Development...
Does Application Security Pay? Measuring the Business Impact of Software Security Assurance Solutions

Greater Leverage in...
Does Application Security Pay? Measuring the Business Impact of Software Security Assurance Solutions

KEY FINDINGS: RISK ...
Does Application Security Pay? Measuring the Business Impact of Software Security Assurance Solutions

year, when companie...
Does Application Security Pay? Measuring the Business Impact of Software Security Assurance Solutions

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Does Application Security Pay? Measuring the Business Impact of Software Security Assurance Solutions

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Cyber security has emerged as a top priority for enterprises worldwide, but are automated software security assurance (SSA) solutions worth the investment? In this updated study of enterprise companies across multiple industries,
SSA solutions from HP Fortify were shown to generate millions of dollars in cost savings, revenue enhancement, and risk reduction. What’s more, companies found they could accelerate benefits using Fortify on Demand, a Security-as-a-Service solution that helped them ramp up faster, fix vulnerabilities sooner, and generate savings in days.

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Does Application Security Pay? Measuring the Business Impact of Software Security Assurance Solutions

  1. 1. Does Application Security Pay? Measuring the Business Impact of Software Security Assurance Solutions WHITE PAPER WHITE PAPER Does Application Security Pay? Measuring the Business Impact of Software Security Assurance Solutions 2013 Update 1
  2. 2. Does Application Security Pay? Measuring the Business Impact of Software Security Assurance Solutions WHITE PAPER Executive Summary Cyber security has emerged as a top priority for enterprises worldwide, but are automated software security assurance (SSA) solutions worth the investment? In this updated study of enterprise companies across multiple industries, SSA solutions from HP Fortify were shown to generate millions of dollars in cost savings, revenue enhancement, and risk reduction. What’s more, companies found they could accelerate benefits using Fortify on Demand, a Security-as-a-Service solution that helped them ramp up faster, fix vulnerabilities sooner, and generate savings in days. We are witnessing a profound shift in how businesses and organizations manage information security and protect against cyber attacks. Traditional perimeter defenses —  including firewalls, network IPS, APT solutions, and NGFWs — are no longer good enough. While those solutions help protect network infrastructures, chief information security officers (CISOs) know they also need to secure the software applications they write and deploy. The shift has created a need for comprehensive software security products and services — known as software security assurance (SSA) solutions — that help companies uncover vulnerabilities in their application code, fix defects quickly and effectively, and produce software that is impervious to attacks wherever they operate. In this way, CISOs build in a layer of defense to protect what has become a primary attack vector for cybercriminals: the software applications themselves. In 2010, Mainstay investigated the business value of SSA solutions, studying 17 organizations that had deployed solutions from HP Fortify, a leading provider of SSA solutions. Our study found substantial benefits from adopting application security programs, with companies saving as much as $2.4 million per year from efficiency and productivity improvements, including more effective vulnerability detection and remediation, and streamlined compliance and penetration testing. Mainstay revisited the SSA market in 2013, surveying more than a dozen companies across a similar cross-section of industries. The new study combined insights from executive interviews, industry research, and benchmark analysis to measure the range of benefits that organizations are seeing from their SSA investments. 2013 Study Findings In the new study, we discovered a market for SSA that is growing and maturing at a rapid pace — and yielding greater benefits than three years ago. Key findings include: Table of Contents Executive Summary 2 Key Findings: Cost and Productivity Savings 4 Key Findings: Strategic and Growth Benefits 8 Key Findings: Risk Mitigation 10 Benefit Summary: Unlocking the Potential of SSA 10 Conclusion 11 Appendix: Research Interviews 12 End Notes 12 2 • Continued Significant Cost Savings. Companies in the new survey reported millions of dollars in cost savings and operational savings from adopting SSA solutions, exceeding the average savings reported in 2010 for most organizations. Specifically, SSA solutions enabled organizations to uncover vulnerabilities quicker, fix defects 20 to 100 times faster, and massively lower the costs of compliance and penetration testing. The result: Organizations saw their development effort shrink by as much as 40%, while developer productivity nearly doubled on average. The combination of test and remediation cost savings and development productivity improvements are generating benefits estimated at $8M per year. • Expanded Revenue Potential. More companies are now embedding software security controls and best practices throughout the development lifecycle and leveraging SSA to protect and maximize revenue streams. With SSA, organizations virtually eliminated delays due to software security issues and significantly accelerated new product introductions. Our finding: Companies in some industries can capture an estimated $8M in additional revenue and save $15M in development costs. 2
  3. 3. Does Application Security Pay? Measuring the Business Impact of Software Security Assurance Solutions Executive Summary (continued) • Faster Time to Value with On Demand Solutions. The 2013 survey found significantly more companies adopting Security-as-a-Service (SaaS) testing solutions such as HP Fortify on Demand (FoD). Cloud-based software security services appealed to companies that wanted to test their software quickly and affordably, avoid the burden of installing and managing SSA applications, and minimize the need for in-house software security expertise. The solution’s test-anywhere flexibility also attracted companies with global development operations and extensive outsourcing partnerships. Specifically, the study found that companies using HP Fortify on Demand were able to ramp up software security programs faster and then find and fix critical vulnerabilities earlier, leading to faster realization of benefits. • Increasing SSA Innovation. Software security programs have become a significant market differentiator for companies that compete in information-intensive industries or that provide software-enabled solutions to customers. While in 2010 we found a few early innovators that were using SSA solutions to stand out in their industries, 40% of organizations surveyed in 2013 saw SSA as a core strategy in advancing their market competitiveness. Creative strategies included using SSA to gain leverage in business deals —  specifically by setting optimal asset prices based on security assessments — and to improve workproduct quality from partners by using SSA to continuously enforce security standards. WHITE PAPER The study found that software security programs delivered more than $8M in annual cost avoidance and savings on average. For some organizations in information- and software-intensive industries, benefits could reach as much as $50M annually. • Greater Overall Economic Value Potential. For companies that deploy SSA in comprehensive and innovative ways, Mainstay calculated that software security programs can generate as much as $50M in annual benefits, at least $13M more than the value potential of companies in 2010. At a time when IT budgets are coming under closer scrutiny, CISOs are being called upon to justify SSA investments from a cost-benefit perspective. For CISOs, the thrust of this study is clear: Software security solutions are providing substantial operational and strategic benefits for companies across a range of industries and generating cost savings and revenue-enhancing benefits that more than offset the cost of the initial investment. And for companies that want faster payback, on-demand SSA solutions are an effective way to get started with an application security program with minimal upfront costs. Performance Metric Improvement Vulnerabilities per application From 100s to 10s Average time to fix a vulnerability From 1 to 2 weeks to 1 to 2 hours Percentage of repeat vulnerabilities From 80% to 0% Compliance and penetration testing effort From ~$500k to ~$250k Time-to-market delays due to vulnerabilities From 4+ incidents (30 days each) per year to none 3
  4. 4. Does Application Security Pay? Measuring the Business Impact of Software Security Assurance Solutions Key Findings: COST AND PRODUCTIVITY SAVINGS Companies adopting SSA solutions reported benefits beyond just risk mitigation. In fact, for the average company in the study, HP Fortify drove annual operational expense (OPEX) savings amounting to millions of dollars per year. Faster Scans Without exception, companies said they preferred automated software security solutions to manual code-scanning procedures. Manual routines were not only slower, but also narrower in focus and less thorough. By speeding the scanning process — often by a factor of 20 to 30 — these companies could extend their security checks to cover more lines of code and reach a broader number of applications. Of the solutions they evaluated, companies found that HP Fortify offered the fastest scanning performance —  in minutes or hours versus days — largely because of flexible capabilities such as partial scans that allowed faster diagnosis of specific components of an application. WHITE PAPER Finding Critical Vulnerabilities Faster Organizations typically uncovered thousands of exploitable vulnerabilities through initial code scans using SSA solutions such as HP Fortify. The discovery spurred them to repair these defects in short order and then introduce SSA-supported programs to produce cleaner code in the first place. The executives surveyed said HP Fortify excelled at uncovering “critical and high” types of vulnerabilities that put companies at greatest risk. Fortify Provided Better Coverage of Critical and High Vulnerabilities Unknown critical and high vulnerabilities Critical and high vulnerabilities uncovered All critical and high vulnerabilities eliminated Critical and high vulnerabilities before Fortify Critical and high vulnerabilities after Fortify Vulnerabilities after prolonged usage of Fortify Fortify Improved Scanning Speed Findings • SSA solutions uncovered 10 to 100 times more vulnerabilities than were previously known. 20–30X Before Fortify 60 minutes per 1,000 lines of code • In contrast to other SSA solutions, HP Fortify uncovered more verified “critical and high” vulnerabilities. Credit Card Company Cuts Risk Facing tough industry regulations around software security, a leading credit card company turned to HP Fortify to rapidly scan 100% of its high-risk applications for vulnerabilities. The move came after the company ran into difficulties with an alternative solution that required complex compiling and code preparation. Fortify offered faster scanning of static code and greater flexibility, and the solution dovetailed with the financial company’s strong risk management model. Fortify is now expected to help differentiate the company in the marketplace. After Fortify 2–3 minutes per 1,000 lines of code Findings • Companies reduced the time required to scan 1,000 lines of code from 60 minutes using manual methods to just 2–3 minutes using HP Fortify. • Advanced capabilities, such as partial scanning in HP Fortify, enabled companies to accelerate vulnerability testing by 2–10x compared to alternative approaches. 4
  5. 5. Does Application Security Pay? Measuring the Business Impact of Software Security Assurance Solutions WHITE PAPER ON-DEMAND SOFTWARE SECURITY: A FLEXIBLE, AFFORDABLE OPTION Most Vulnerabilities Addressed • On-Premise: allows fine-tuning daily • On-Demand: achieve steady state sooner 3 Steady State Unknown vulnerabilities Setup Complete HP Fortify on Demand appealed to companies that wanted fast implementations and time to value, with the study finding that companies uncovered the most critical and high-risk vulnerabilities faster and saw benefits earlier — within a week on average —  using on-demand solutions. As shown in the adjacent figure, companies using on-demand solutions got over the “vulnerability hump” faster than those with equivalent on-premise SSA solutions. On Demand Accelerates Time to Value Getting Over the ‘Vulnerability Hump’ Faster On Demand In our 2013 survey of the SSA adopters, more companies were moving — or evaluating a switch — to cloud-based Security-as-a-Service (SaaS) solutions, specifically HP Fortify on Demand. Using this automated on-demand service, organizations upload their application source code or provide a URL for testing. HP Fortify on Demand conducts static and/or dynamic tests, verifies the results, and presents findings in a web-based report. Critical/high vulnerabilities Known vulnerabilities 1 Ramp-up Time • On-Premise: 1–6 months 2 • • On-Demand: 1–2 weeks • PreFortify Critical/High Ramp-up timeVulnerabilities Addressed • On-Premise: 1–12+ months • On-Demand: 2–8+ weeks With Fortify Fortify Impact Because users can upload code from anywhere, on-demand SSA was the preferred approach for organizations with geographically spread-out development operations or for firms that outsourced code development to global partners. Greater flexibility in working with third parties also made on-demand solutions ideal for evaluating digital assets during due-diligence and price-negotiation phases of a business acquisition. However on-premise SSA solutions continued to make sense for organizations that wanted greater customizability and control over their security programs. The figure below shows a comparison of the two approaches. Comparing On Demand with On-Premise SSA Solutions On Premise Shared 30x faster scanning More regular deeper security scans Security scans customized to diverse applications All critical and high vulnerablities eliminated Compliance with IP/data within four walls Developer productivity improved More secure third-party/outsourced development Rapid implementation and buy-in Development effort saved with scan reports Increased ROI from trained software security staff On Demand Staff headcount avoidance Analysis and guidance from security experts 5
  6. 6. Does Application Security Pay? Measuring the Business Impact of Software Security Assurance Solutions WHITE PAPER Fix More Vulnerabilities with Less Effort Streamlined Compliance and Penetration Testing Companies in both 2010 and 2013 said SSA solutions helped them to not only find verified vulnerabilities easier, but also fix them faster. Slow remediation cycles were common in pre-SSA environments — often lasting 2–3 weeks — largely because most defects weren’t uncovered until late in the development process when remediation can be time-consuming and expensive.1 When vulnerabilities made their way into production, the remediation project increased exponentially in scope, requiring as much as 10 to 100 times the effort to resolve. At this point, developers were often removed from high-value tasks to solve the problem, requiring overtime and adversely impacting software quality. A number of companies in the survey face strict government and industry regulations for application security, particularly organizations in the financial services and healthcare industries.4 The extra development and auditing effort needed to comply with these standards can be costly, as are the potential penalties for non-compliance. 10x Faster Remediation of Verified Vulnerabilities with Fortify on Demand Fixing Effort with Fortify on Demand In our study, executives said SSA solutions helped control costs by streamlining regulatory compliance projects, substantially reducing fees paid to outside auditors and security consultants. By configuring the SSA solution to address specific compliance mandates, organizations quickly identified and ranked vulnerabilities according to severity. The solution generates a report that documents these activities, creating an audit trail for regulators. Auditor Compliance Fee Savings $20K Fixing Effort without Fortify on Demand Fee Savings 10X • After adopting SSA solutions, remediation required fewer resources — from 4-5 additional FTEs to virtually zero — saving an estimated $44K annually in remediation costs per application. • For the average organization, these cost savings are estimated conservatively at $3M per year.3 6 $15K 89% reduction $10K $5K Fixing Findings Effort without Fortify on Demand • By introducing automated SSA technology and best practices, organizations reduced average 10% remediation time from 1 to 2 weeks to 1 to 2 Fixing Effort with Fortify on Demand hours.2 $17.5K 0 $2K Legacy Canadian Government Agency Saves $100K with On-Demand SSA With its widely distributed software development organization, this agency needed a convenient and affordable way to secure its sensitive applications. Standardizing on HP Fortify on Demand was the best option in this situation, helping the agency eliminate software vulnerabilities without hurting developer productivity. In fact, the agency estimates it’s saving more than $100K per year using HP Fortify on Demand when compared to manual forensic methods. SSA Findings • SSA reduced manual forensics effort needed to comply with industry audits, saving $100K per year. • The average organization adopting SSA saw its fees paid to compliance auditors fall by 89% —  or about $15K annually. 6
  7. 7. Does Application Security Pay? Measuring the Business Impact of Software Security Assurance Solutions Similarly, after adopting SSA and instituting more rigorous code scanning and remediation processes —  along with improved developer awareness and education — organizations found they consistently met quality standards, and thus could plan and focus their penetration testing better and reduce the overall effort required. WHITE PAPER Finding • The average organization achieved a 50% reduction in penetration testing costs, translating into annual savings of more than $250K.5 ACCELERATING ADOPTION To gain support from senior leadership, about 90% of the executives said that proving SSA’s payback potential was critical. Indeed, the most successful SSA programs employed a set of best practices that helped organizations accelerate adoption and derive more value from their solutions. Combining people, process, and technology, these practices include: People: Drive awareness of SSA by securing support from key stakeholders. “Fortify gave us a 48-fold increase in our ability to scan applications.” – Global Consumer Foods Giant • Communicate the business value of software security to the board of directors. • Set aggressive goals for applications and developer coverage in the first year. • Invest in software security education and training. Process: Drive vulnerability-prevention processes deeper into the development organization. • Require code scans at strategic checkpoints in the development process — such as during nightly builds — before releasing applications to production. • Rapidly integrate software security resources with development teams. • Include software security performance as part of developers’ job appraisals. • Urge adoption of SSA practices by application development partners and track their compliance. Technology: Integrate SSA into SDLC automation tools. • Connect SSA tools to a bug-tracking database to improve time-to-fix. • Integrate SSA solution with audit and compliance tools to accelerate compliance process and maintain audit trails. • Systematically prioritize vulnerabilities to focus remediation plans and streamline remediation and penetration-testing activities. 7
  8. 8. Does Application Security Pay? Measuring the Business Impact of Software Security Assurance Solutions Overall Development Productivity Savings The benefits of SSA solutions increased over time, companies noted, as developers learned from scanning results and adopted more secure coding practices at the start of new projects. As a result, the number of repeat vulnerabilities and defects found in the software declined, software tests were completed faster, and overall development cycles were shortened. Fee Savings Penetration Testing Savings Penetration Testing Costs $600K $536K $400K 50% reduction in penetration testing effort $268K $200K 0 Legacy SSA Penetration testing was reduced by 50% or more— improved awareness, education, quality of code and automated testing reduced pen testing requirements Findings Source: Mainstay Partners • The percentage of repeat vulnerabilities found in software declined from about 80% to nearly zero. • Because developers spent less time finding and fixing code flaws, companies reduced their total development effort per application by 10% to 40%. • Developers used the extra time to enhance existing code and tackle new software projects. • These productivity improvements are translating into savings of as much as $5M per year at some companies. KEY FINDINGS: STRATEGIC AND GROWTH BENEFITS Faster Time To Market For companies that sell e-commerce and other commercial software, discovering security flaws late in the development life cycle can delay new product introductions (NPI) by weeks or months, putting revenue and market share at risk and adding millions of dollars in development costs. One software company in the 2010 study reported 3 to 5 product delays a year as a result of security defects that surfaced close to launch. In 2013, one company reported missing a launch date due to application security issues, cutting into product sales as a result. Today, executives at this company say that security-driven production delays have been virtually eliminated, thanks to a more secure development lifecycle. Another company interviewed in 2013 missed a stringent release date when it discovered application vulnerabilities late in the development lifecycle, which triggered penalties under a contract agreement. By embedding SSA tools, training, and best practices in their product development process, these companies were able to minimize security-driven delays and speed product launches. Fewer product delays also helped control development costs at these companies, allowing them to deploy more resources to code development rather than remediation. Findings • Companies experienced fewer security-related product delays; previously, security vulnerabilities discovered late in the development cycle could delay launches by 3–4 months in some cases. WHITE PAPER Global Information Solutions Company Secures Its Future To implement consistent software security standards across several continents, this IT solutions company replaced its legacy code-scanning tool with HP Fortify on Demand. Since the switch, the company increased scanning speed and is finding and fixing more issues than ever before. Today, the company uses security checks to evaluate and approve partner deals and safeguard the company’s reputation. “HP Fortify has brought about a fundamental change to remediation actions, from securityoriented to basic • Companies can capture an estimated $8.3M of additional software revenue through a comprehensive SSA program to minimize product delays.6 coding design and • Companies can realize development cost savings of about $15M per year from SSA-driven reductions in product delays.7 – Global Information Solutions Company structure.” 8
  9. 9. Does Application Security Pay? Measuring the Business Impact of Software Security Assurance Solutions Greater Leverage in Business Transactions A number of companies in the study are capturing additional value by deploying SSA programs to gain an edge during negotiations to buy digital assets or sell their own software properties. One company, for example, is using Fortify to perform software security audits of acquisition targets that own valuable software products. The audit results become part of deal negotiations and can trigger price breaks if the target’s core applications are found to have significant vulnerabilities. One company we interviewed in 2013 found that using HP Fortify on Demand made it easier to complete security assessments of targeted firms, helping it save millions in due-diligence labor costs. Not every company will take advantage of this kind of SSA deployment, but for a business depending on M&A activity to grow or innovate, the strategy can yield substantial business returns. Findings Supporting Software Development in Distributed and Consumerized Environments The 2013 study found growing use of SSA solutions to improve security for software development operations that are outsourced or spread out geographically. SaaS solutions such as HP Fortify on Deman d were seen as a cost-effective alternative for testing the security of software created by teams in widely dispersed locations. Companies in both studies leveraged solutions from HP Fortify to support “pay for performance” programs that enabled companies to adjust fees paid to outsourcing partners based on the “cleanliness” of the code delivered. Findings • One company used HP Fortify on Demand to reduce its effort to scan and remediate outsourced software code, saving the work of 5–10 FTEs plus $100K in remediation costs and translating into an estimated $1.3M in labor savings annually. • For companies pursuing acquisitions, HP Fortify provided an objective method for measuring the security of digital assets, providing leverage during price negotiations. • Companies using SSA to screen outsourced code and optimize pricing can capture fee savings of about $100K annually while improving the overall quality of code delivered by development partners.9 • In the case of a company completing two $100M deals a year, using SSA to assess the software assets of prospective acquisitions can yield valuation benefits of as much as $10M.8 • With the consumerization of IT growing — and with it the popularity of all kinds of consumer-style apps — more companies are using HP Fortify on Demand to easily scan and secure diverse applications. • Organizations reported that easily deployed HP Fortify on Demand helped contain due-diligence costs during asset acquisition deals. One company estimated the value of their savings at $5M per year. • For companies divesting software assets, HP Fortify helped create a secure, trusted brand image and provided pricing advantages in large deals. WHITE PAPER North American Telecom Company Speeds Product Launches Although this telecom had a well-defined software security strategy, it needed a robust solution to make it operational. Enter HP Fortify, which enabled the company to scan code 30 times faster and uncover 10 times more vulnerabilities. Most critical issues have been eliminated and early fixes are helping the company save millions of dollars by avoiding product launch delays. “Fortify brought a new paradigm to software security and helped us mature into a secure IT enterprise. Fortify literally helps us protect the company’s reputation in the industry.” – Leading U.S. Bank 9
  10. 10. Does Application Security Pay? Measuring the Business Impact of Software Security Assurance Solutions KEY FINDINGS: RISK MITIGATION Avoiding Costs and Damages From Data Breach WHITE PAPER BENEFIT SUMMARY: UNLOCKING THE POTENTIAL OF SSA Minimizing the risk of data breaches and security failures is a top priority for CISOs. The damages caused by intrusions can be wide ranging and costly, leading to millions of dollars in legal and PR fees, remediation expenses, lost revenue, and customer churn.10 Security executives interviewed in the current study saw SSA solutions as one of the most effective tools for controlling this risk. Every company adopting SSA is different, and so are the benefits they realize. As shown in the figure below, for those organizations capable of exploiting every opportunity for value creation, the potential can reach nearly $50M per year — an increase of $13M over our 2010 estimate. Still, the benefits accruing to a particular company will vary according to its business profile, including its size, industry, and business strategy.15 Findings To estimate the benefits for an individual company, we recommend upfront research to establish key benchmarks for that organization. These would include the number of applications developed or tested per year, current time-to-fix cycles, and current developer costs, among other metrics. An accurate benefit estimate will also include a time component. For example, while most of the companies in the study captured benefits within the first year of SSA deployment, many of the more significant benefits weren’t realized until the second • The average cost of a data breach is about $5.4M, or $188 per compromised record.11 • Companies can save an estimated $540K per year by adopting SSA solutions to avoid major data breaches.12 Avoiding Non-Compliance Penalties Companies in regulated industries can face significant fines when security gaps are discovered in their systems and software — and even more when organizations fail to resolve these vulnerabilities in a timely manner. In the payment card industry, for instance, penalties can range from $5K to as much $25K per month. When you also factor in lost sales, customer churn, and remediation expenses, the full cost of PCI non-compliance can be substantially more.13 Finding • By ensuring compliance through systematic software security testing, companies can avoid approximately $100K in penalties annually.14 “Fortify has saved us millions of dollars by ensuring that applications go to market in time.” – North American Telecom Company Total Annual Economic Value Potential for SSA16 Vulnerability Remediation Cost Savings Compliance and Penetration Test Savings Distributed Development Savings (On Demand) $3M $0.3M $1.3M Development Productivity Savings Application Outsourcing Pay for Performance $5.0M $0.1M NPI Time-to-Market Cost Savings $15.0M $8.3M NPI Revenue Impact Breach Cost Avoidance Compliance Penalty Cost Avoidance $0.5M $0.1M M&A Valuation Benefits Software Asset Acquisition Security Effort Savings $10.0M $5.0M Total Impact $49.0M 10
  11. 11. Does Application Security Pay? Measuring the Business Impact of Software Security Assurance Solutions year, when companies had completed the organizational and process changes necessary to integrate SSA into a comprehensive software development life cycle (SDLC) program. solutions offer substantial efficiency and productivity benefits that help companies control costs, speed software development, and even boost revenue and asset values. CONCLUSION Three years after our initial 2010 study, companies adopting SSA solutions continue to report savings in the millions of dollars from: During a time of tightening IT budgets, security executives are facing increasing pressure to justify investments —  even those as critical as software security — from a business-value perspective. As this study shows, SSA WHAT TO LOOK FOR IN A SOFTWARE SECURITY SOLUTION • More efficient and effective vulnerability assessment and remediation. • Streamlined regulatory compliance and penetration testing efforts. • Fewer security-related delays affecting the launch of new products. Mainstay’s review of 30 software security providers found that not all vendors offer the same functionality and services. When evaluating the options, organizations should look for an SSA value-maximizing solution that: • More favorable pricing of outsourced code development. • Offers both extensive remediation functionality and supporting services. Companies in the 2013 study have evolved on several fronts, however. We saw more consistent adoption of software security best practices across companies, allowing for better industry benchmarking. Significantly, we saw broader interest in and greater adoption of on-demand SSA solutions, which helped companies extend protection to geographically dispersed development operations and enabled easier evaluations of third-party digital assets. • Provides support for cross-team collaboration —  bringing information security teams, developers, risk officers, and auditors together in a coordinated effort. • Seamlessly integrates with existing application life-cycle management (ALM) and development environments, shortening time to remediation. • Provides in-depth guidance on how to correct each security vulnerability, thus accelerating remediation further. • Offers robust governance capabilities, including the ability to define and communicate security policies and rules across the organization. • Provides research on the latest threat trends and techniques, ensuring that teams are aware of all emerging threats. • Provides static and dynamic testing capabilities and expertise. • Comprehensively addresses all types of software — mobile, client, web — across all enterprise technology stacks. • Improved valuations of the software assets of merger-and-acquisition targets. By leveraging on-demand software security-as-aservice solutions, companies could further boost the productivity of their development operations and secure additional savings. As a result, the total economic impact of SSA for companies in 2013 increased to just under $50M, about $13M more than SSA’s estimated valuegenerating potential in 2010. The growing consumerization of applications is only expected to expand the value and usefulness of cloud-based SSA models in the years ahead. WHITE PAPER North American Telecom Company Speeds Product Launches Although this telecom had a well-defined software security strategy, it needed a robust solution to make it operational. Enter HP Fortify, which enabled the company to scan code 30 times faster and uncover 10 times more vulnerabilities. Most critical issues have been eliminated and early fixes are helping the company save millions of dollars by avoiding product launch delays. “Both on-premise and on-demand SSA solutions have their advantages and we need both.” – Transportation and Logistics Company To understand the full potential of Software Security Assurance solutions in your organization, go to www.fortify.com/ssa-basics/overview/index.html. For information on HP Fortify and other products and services from HP Fortify, go to www.fortify.com. 11
  12. 12. Does Application Security Pay? Measuring the Business Impact of Software Security Assurance Solutions WHITE PAPER APPENDIX: RESEARCH INTERVIEWS To more clearly understand the economics of software security, Mainstay conducted more than a dozen interviews with information security leaders, including chief information security officers (CISOs) and information security managers and directors. Seventeen private- and publicsector organizations were studied in 2010, and an additional nine in 2013, spanning a cross-section of industries and geographic regions. • Industries studied: financial services, high technology, transportation, services, healthcare, agriculture, and telecommunications • Regions: North America, Europe, Asia Pacific • Company size: $1–5B (30%), $5–25B (29%), >$25B (41%) The interviews addressed various aspects of software security objectives, strategies, and implementation, along with the specific benefits of Fortify solutions. Data gathered from these in-depth interviews formed the basis for the business value estimates presented in the study. END notes 1 Late-cycle methods such as penetration testing, for example, requires significantly more time to track down defects in the source code. 2 The reduction in remediation time is due to several factors, including SSA capabilities and practices that (1) pinpoint the exact location of a flaw in the code lines, (2) prioritize vulnerabilities to focus resources on the most critical flaws, and (3) provide guidance on how to correct each vulnerability. 3 Estimate based on a conservative 10 vulnerabilities per application, and 67 critical applications. 4 Mandates and standards commonly impacting application development projects include: the Payment Card Industry Data Security Standards (PCI DSS), the Federal Information Security Management Act (FISMA), Sarbanes-Oxley Act (SOX), the Health Insurance Portability and Accountability Act (HIPPA), and North American Electric Reliability Corporation (NERC) standards. 5 Assumes 50% reduction in penetration testing effort; legacy environment costs are based on an average of 8 penetration tests per year at $67K per test. 6 Estimate assumes a $20B company earning 1.25% of its profit per quarter from new product sales; 50% of product introductions are assumed to benefit from SSA efficiencies, which help avoid an average of 4 critical vulnerabilities per product and 30 days of delays. 7 Estimate assumes a $20B company incurring new product development costs equal to 3% of revenue; 50% of new products, or $300M in expenses, are assumed to be impacted by SSA efficiencies, which help avoid an average of 4 critical vulnerabilities per product and 30 days of delays; the resulting 5% productivity increase saves $15M in development expenses. 8 Estimate assumes an average deal discount of 5% from SSA code analysis. 9 Assumes average fee discounts of 1% applied to annual outsourced development expenditures of $10M. See “Top 10 Data Breaches and Blunders of 2009,” eSecurity Planet: http://www.esecurityplanet.com/views/article.php/3863556/Top-Ten-Data-Breaches-and-Blunders-of-2009 htm. 10 Ponemon Institute, 2013. 11 Assumes that the average company would experience a major data breach once every 10 years. 12 Assumes that an average penalty period would last 6 months. Research indicates that penalties make up only 30% of the full impact of non-compliance (“Industry View: Calculating the True Cost of PCI Non-Compliance,” Ellen Lebenson, CSO Online). 13 Assumes a non-compliance period lasting 6 months. Average penalty periods range from 3 to 24 months. 14 For example, only companies that sell commercial software (or that provide software-enabled products or services) are likely to gain the revenue and cost benefits from accelerating new product introductions. Similarly, only companies actively engaged in M&A activities can achieve the valuation benefits from SSA-enabled acquisitionvaluation initiatives. In addition, not all of the estimated benefits should be understood as “hard savings” that directly impact the profit and loss statement. For example, benefits from avoiding costs — such as a breach remediation — may be considered “soft” because some organizations may never experience a breach event. 15 2010 findings included, for Sample Customer. Assumptions include: $20B customer, 10% new product revenue contribution; 50% first year margins; 2 month product delay due to vulnerabilities; 500 critical/severe vulnerabilities; $3.8M cost per breach — 10% probability; $200M in M&A @ 5% valuation benefits. 16 2013: 500 more third-party developers covered (10 FTE effort savings); 1,000 more new apps @ 50K per app; 10% in security effort savings from acquisition of software assets. Please see notes for more details on how 2013 savings were arrived at. 17 12
  13. 13. Sponsored by: Mainstay www.mainstaycompany.com 2929 Campus Drive, Suite 150 San Mateo, CA, 94405 p. 650.638.0575 f. 650.638.0578 Research and analysis for this study was conducted by Mainstay, an independent consulting firm that has performed over 300 studies for leading information technology providers including Cisco, Oracle, SAP, Microsoft, Dell, Lexmark, HP, EMC and NetApp. This case study was based on interviews with security executives currently using SSA solutions. Information contained in the publication has been obtained from sources considered reliable, but is not warranted by Mainstay. Copyright © 2013 Mainstay.

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