SMBME: Speed Dating Style - SEO Expert


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From the Social Media Breakfast Maine: Speed Dating Style on 8/25/2011. I was asked to be the SEO Expert and help answer questions about SEO. Link building was one of the most popular questions. I created this cheat sheet to help you find link building opportunities.

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  • There is nothing quite like the smell of baking. Fresh-baked cookies, squares, pie, muffins - each and everyone of these tasty goods have the ability to transport us to happy times and moments. Biting into a gooey chocolate chip cookie really can turn a mediocre day into a very good day. But what happens when you’re favorite cookies stick to your cookie tray or your squares are simply too brown on the bottom? If you’re like me you swear that this is the last baking you’ll do and maybe rant about there being some kind of “secret” to this baking! Well, luckily for you and me there is a solution to prevent over-cooking, under-cooking, too crispy, and sticky pans: Silpat mats. a comment...
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  • 'The old way to travel was always associated with big hotel chains or similar looking, boring hotels. We introduce the new way to spend your trip – the boutique way. While hotels reminds of big retail stores, we rather offer you a stay at apartments, which resemble of the shopping experience at a boutique.

    Boutiques are often one-of-a-kind, just like the many different apartments with various atmosphere and furnishing styles.
    Boutiques are not „one size fits all”, which means you can get apartments with or without a kitchen. Ones that are just small as a studio or very big 4-bedrooms that can accommodate up to 2 families.
    Boutiques are not „cold” as hotels – with an equipped kitchen and other features you will fell just like at home.
    Boutiques were often more expensive, but we are changing that. Families or groups of friends travelling together will definitely benefit financially when staying at an apartment instead of a hotel.
    Boutiques are small and specialized – while we do cooperate with many bigger booking sites to offer you the best price, we are dedicated to provide only the best apartment accommodation.'
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SMBME: Speed Dating Style - SEO Expert

  1. 1. 5 Ways to Create Links for SEO  Web Directories  Article Directories  Blog Commenting (look for blog comments that allow followed links)  Social Media Profiles  Guest Blogging (look for similar sites in your niche) Link Wheel ExampleEssentially, a link wheel leverages the power of multiple websites to build targeted backlinks to yourwebsite and your profile on these and other websites. This works because certain websites likeHubpages, Squidoo, and other article directory sites allow you to publish your own content on thesesites AND allow you to add your own backlinks to the content. By linking to your website and yourprofiles on other websites it increases the link juice so that all of the websites that contain a link backto your site are index and found by the spider bots.
  2. 2. 10 Local Business Directories for SEO Claim each listing; add all possible information including description, categories, pictures, email,URL, video and then solicit reviews.           Web Directories for SEO These web directories will create back links to your website; they will help drive traffic, help getyour website indexed frequently by the spider bots and help to categorize your website.          
  3. 3. 10 Article Directories for SEO Article directory websites are a great way to generate back links with specific anchor text. Takean old blog post and re-write it so it’s not duplicate content and submit it to just one site below.           http://www.goarticles.com5 Social Bookmarking Sites Submitting your website and blog content to social bookmarking sites will help you content getindexed, drive traffic and potentially show up in the search results.      things you need to know about SEOReprinted from: take a look at some of the bigger ticket issues folks should focus on when optimizing theirwebsites. This list is not meant to cover everything, but to focus in on some of the more importantaspects you should look at addressing. The first part of this list is presented in a rough order ofimportance based on getting work done. In many case, youll find your own circumstances wont allowyour focus and investments to match this list. Dont sweat it. This list represents the ideal for a freshlyplanned website, prior to being built out. If your circumstances slide you in at random points in this list,dont worry about it. The point is this is a solid place to start from. As opposed to, say... investing timein a link buying program, or in a social "liking" scheme.
  4. 4. CrawlabilityIf a crawler can’t access your content, the content won’t be indexed by search engines, nor will it beranked. Enable and use XML sitemaps with a low error rate to build trust with search engines. Make sureyour website navigation is clean and strive for a simple, search-friendly URL structure. This means theURL is keyword rich and avoids session variables or docIDs. We suggest you use robots.txt files toinstruct the crawlers on how to interact with your webpage and more easily find your content.(In Wordpress under settings, set permalinks to custom structure as: /%postname%/)Site StructureProvide a site structure with strong functionality, which helps encourage link building. Linking to bothtrusted outside sources and internal content shows a search engine you care about users getting thebest data around their query. In addition, HTML sitemaps ensure a good user experience and helpsearch engines discover all your pages and content.(In Wordpress install the XML Sitemap Generator plugin)Content HierarchyWhen you plan your website’s content hierarchy, take care in aligning your content with what searchersare looking for and their intent during their journey on your URL. Basic keyword research can also helpyou understand how searchers are interacting with search engines, and can help craft your contentstrategy. Also avoid placing links and content inside rich media applications, such as Flash and Silverlight,which make it almost impossible for crawlers to find and read the content. Just gotta have your richmedia? Not to worry. Make sure a solid downlevel experience exists and well still find your content.On-Page FactorsFollow a few simple guidelines for the area inside the code of your webpage denoted by the <head> tag.Each <title> should be short, about 65 characters, and unique to the page. Include the keyword you’retargeting for that page near the beginning of the title. The <meta description> tag can be longer andshould also contain the keyword or phrase you’re targeting. All content should be unique to every pageand be based on keyword research. Dont worry about investing time discussing whether the <h1> tagoutweights the value of a proper <alt> tag. Invest your time in producing better content. Splitting hairsdoesnt move your rankings nearly as much as excellent content.Content ProductionContent is king, but not all content is fit to rule. What the engines seek is compelling, unique content.And while we judge what "compelling" means to a degree, whats more important is how searchers
  5. 5. react to your content when we show your webpage to them in a search engine results page (SERP).Your job is to create content so compelling that visitors to your site feel no need to look elsewhere tohave their needs met. The worst approach leaves you to seem "thin" in your approach. This essentiallymeans you arent really providing content of value. An example of this would be a website aggregatingcontent from multiple sources on one page. Such an approach amounts to little more than a links pagerelated to the query entered. While you may be tempted to say, "But that helps the searcher bybringing everything they need into one location", remember that thats the search engines job. Webring the results back so the user can click on links to find the content. Adding yet another layer ofclicking by showcasing thin-content links pages doesnt help the search find what they seek faster. Fromthe SERP page to the searchers goal, these types of pages add another click layer, making the taskcompletion process longer, not shorter.When you build content, ask yourself if youve answered the need the searcher expressed. Now ask, ifyouve covered any related topics that come obviously to mind. Ask yourself why your webpage standout. Why is your webpage better than all the rest? What does your content bring forward that othersmiss?This is why content from articles or syndication cannot stand alone and rank successfully. Uniquecontent brings forward elements that others may miss, which is why that content outranks otherstargeting the same phrase.Link BuildingWhen you build links, work to get targeted keywords inserted into the anchor text to boost relevancy forthe targeted search term. This increases a link’s perceived value to both users and search engines.Encourage links to your page by integrating social network icons which allow visitors to easily share yourpage. More eyes on your page can increase the odds it will be linked from an outside source. Andremember that inter-linking between your own domains can look like a spam tactic. The best way to getlinks, though, is to provide excellent, unique content. You should avoid services which claim to be ableto build you a number of organic links for a fee. Often they claim things like "Get 100 organic links in 7days for under $50!". We can assure you the value of almost every one of those links will be prettymuch zero. Whether the link comes from a spammy website, or we simply see a repetitive pattern, welldiscount the value you were hoping to obtain from the links leaving you out money with no gains toshow in the rankings.Things we loveBeyond the items listed above, here are a few items we love to see websites doing. While none on theirown will vault you to the top of the rankings, they remain best practices you should look to engage in.These are not in any order of priority:  RSS feeds - get them up and running and keep them clean. By following your feeds, its easier for the engine to get your latest content. This means we see it faster, so indexing, ranking and
  6. 6. showing in the SERPs can happen faster. Want to really impress Bing? Get into your Bing Webmaster account and insert your RSS feed URL into the sitemap submission flow.  Mark it up - check out the ideas presented at This jointly supported protocol (Bing/Yahoo/Google) enables you to "mark up" your content, essentially embedding tags into your page code to help us better understand your content. This can range from videos to images, recipes to geolocation information. Lots of tags are supported today, so hit the site to see whats applicable for you. Again, this helps us better understand your content, and the better we understand it, the more likely we are to be able to return you for matches to queries.  Wonderful UX - sites that have an excellent user experience tend to rank better. Why? Because people like them. Yes, it is that simple. While you need to work on a lot of signals to be successful in search, you also need to find a balance. Page load times are a perfect example. Some sites take this one signal to the extreme, paring down their site to an absolute minimum hoping PLT will vault them up in the rankings. The trouble with this approach is that by removing things from the page to speed page load times, you erode the user experience in most cases. While machines calculate page load times in fractions of a second, humans are much more forgiving. Stay focused on pleasing your human visitors first and foremost. You shouldnt ignore PLT, but taking PLT from 1/2 second to 1/4 second will be largely lost on your visitors. The engines will appreciate it, but if you had to remove content or functionality to save the 1/4 second load time, now your UX for the humans has suffered. Balance, ...with humans first.  Social love - manage social or social will manage you. Thats a fact, Jack. Plan your approach to social carefully and execute consistently. Build your presence so that followers see you as an authority and a resource. Again this is a balancing act, but one you can get attuned to quickly enough. Just make sure you bring value to your followers consistently. People like links in their inbound tweets and wall posts - dont disappoint them. Fill your social program to the brim with value and folks will love you. Pssst...we see all this happening and it helps us determine the sentiment surrounding your pages, products and services. Good is good, bad is bad. Even if you’re not active socially, you still need to monitor social spaces to understand what others are saying about you. Are happy shoppers spreading the good word about you? Are unhappy shoppers telling their stories to the world? These are things you need to know.Before we wrap up, how about a few things you should avoid?  cloaking  link buying  like farms  link farms  three-way linking  duplicating content  auto-follows in social media  the thin content approach