Local SEO:Setting You Up For 2013.  Presenter: Nathan O’Leary
Mapping Out Your Local SEO:   What’s In It For You?
Mapping Out Your Local SEO: What’s In It For You?          What Does Local Search          Engine Optimization Mean       ...
Mapping Out Your Local SEO: What’s In It For You?          How Does Local Search Engine          Optimization Accomplish  ...
Mapping Out Your Local SEO: What’s In It For You?          Is There a Trick?                • Pay a Professional or       ...
Mapping Out Your Local SEO: What’s In It For You?          Ok, Ok…So HOW Do I Do IT?                • Ensure All Your Loca...
Mapping Out Your Local SEO: What’s In It For You?          Understanding Digital          Real Estate             • Digita...
Mapping Out Your Local SEO: What’s In It For You?          Increasing The Value Of Your          Digital Real Estate      ...
Mapping Out Your Local SEO: Getting Started               Getting Started With Your Local               Directory Clean Up...
Mapping Out Your Local SEO: Getting Started                  Nathan OLeary
Mapping Out Your Local SEO: Getting Started                  Nathan OLeary
Mapping Out Your Local SEO: Getting Started                  Nathan OLeary
Mapping Out Your Local SEO: Getting Started                  Nathan OLeary
Mapping Out Your Local SEO: Getting Started                  Nathan OLeary
Mapping Out Your Local SEO: Getting Started                  Nathan OLeary
Mapping Out Your Local SEO: Getting Started                  Nathan OLeary
Mapping Out Your Local SEO: Getting Started                  Nathan OLeary
Mapping Out Your Local SEO: Getting Started                  Nathan OLeary
Mapping Out Your Local SEO: Getting Started                  Nathan OLeary
Mapping Out Your Local SEO: Getting StartedDo I Have To Fill Out Every Single One?That Could Take Months!    •Commit to do...
Mapping Out Your Local SEO: Getting StartedThe More You Complete The BetterThe Most Effective To Get You Started  •    Fou...
Mapping Out Your Local SEO: FoursquareWhy You Need•   Check In Deals•   Offer Specials Through Promotional Feed•   Downloa...
Mapping Out Your Local SEO: Foursquare           What Is Foursquare?• A social city guide with the ability to recommend pl...
Mapping Out Your Local SEO: ……………….              Check In Deals Reward              Customers For “Checking In”           ...
Mapping Out Your Local SEO: ……………….Local Updates Are Promotional Feeds ThatAllow Businesses To Communicate WithTheir Custo...
Mapping Out Your Local SEO: ……………….Examples of the types of specials offered for attracting newcustomers:•   Swarm Special...
Mapping Out Your Local SEO: ……………….              Nathan OLeary
Mapping Out Your Local SEO: ……………….       Demographics              Nathan OLeary
Mapping Out Your Local SEO: ……………….        Demographics   Download CSV file to show:   •   Male/female   •   Age   •   How...
Mapping Out Your Local SEO: ……               Why You Need Yelp• Check In Deals• Yelp Tends to Favor Independent Businesses...
Mapping Out Your Local SEO: Four                    What Is Yelp?• A web based community where users share experiencesthey...
Mapping Out Your Local SEO: Four  What Is A Yelp Deal?           Yelp Has A Built In System To Help            Local Busin...
Mapping Out Your Local SEO: FourWhat Is A Yelp Check In Deal?            Yelp Has A Check In Promotion            Option, ...
Mapping Out Your Local SEO: Four    Yelp Metrics            Nathan OLeary
What Is The Phonternet?        Nathan OLeary
What Is The Phonternet?        Nathan OLeary
What Is The Phonternet?        Nathan OLeary
What Is The Phonternet?        Nathan OLeary
What Is The Phonternet?        Nathan OLeary
What Is The Phonternet?        Nathan OLeary
What Is The Phonternet?        Nathan OLeary
What Is The Phonternet?        Nathan OLeary
What Is The Phonternet?        Nathan OLeary
What Is The Phonternet?        Nathan OLeary
What Is The Phonternet?                         Cell Phone Industry Reports                         Predicting More Smartp...
What Is The Phonternet?                          Mobile Payment Industry                          Booming!        Nathan O...
What Is The Phonternet?Things Designed To Work From Mobile Devices             • Taking, Sending And Sharing Pictures     ...
What Is The Phonternet?What To Do About It?   • Shorter Emails   • Increased Frequency   • Sound Bytes   • Videos   • Audi...
Thank You!www.MainelySEO.comFollow:@OLeary@MainelySEO       Nathan OLeary
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Local SEO for Maine Small Businesses in 2013

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Learn how to position your Maine small business for growth in 2013 using social media marketing and search engine optimization. Location based social networks such as Yelp, Foursquare, Facebook Twitter and more.

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Local SEO for Maine Small Businesses in 2013

  1. 1. Local SEO:Setting You Up For 2013. Presenter: Nathan O’Leary
  2. 2. Mapping Out Your Local SEO: What’s In It For You?
  3. 3. Mapping Out Your Local SEO: What’s In It For You? What Does Local Search Engine Optimization Mean For Your Business? • More Visibility (branding) • More Traffic (Potential Customers) • Results That Last (long Term Effects) Nathan OLeary
  4. 4. Mapping Out Your Local SEO: What’s In It For You? How Does Local Search Engine Optimization Accomplish These Results? • Proven White Hat Techniques • Yelp • Foursquare • Trip Advisor • Organic Results (Unpaid Search Results) • Keyword Rich Business Bios • Pictures • Video • Reviews Nathan OLeary
  5. 5. Mapping Out Your Local SEO: What’s In It For You? Is There a Trick? • Pay a Professional or • Follow each step to the letter • Stay ahead of the curve with continuing education Nathan OLeary
  6. 6. Mapping Out Your Local SEO: What’s In It For You? Ok, Ok…So HOW Do I Do IT? • Ensure All Your Local Directory Listings Are Filled Out And The Information Matches. • Use Yext Or Getlisted To Run Reports Of Your Current Listing Status • Create Accounts That Are Missing And Fix Ones With Incomplete And Incorrect Info • Create/ Update All User Profiles On All Social Media Networks • Use Knowem.Com To Check Listing Status Nathan OLeary
  7. 7. Mapping Out Your Local SEO: What’s In It For You? Understanding Digital Real Estate • Digital Real Estate Works Similarly To Tangible Real Estate • Your Website Is The Most Permanent Digital Real Estate You Own • Search Engines Determine Whether Or Not You Get A Location On Main St. Nathan OLeary
  8. 8. Mapping Out Your Local SEO: What’s In It For You? Increasing The Value Of Your Digital Real Estate • Search Engines Reward You For: • Public WhoIS Domain Registration Records That Match Your Current Business Info • 5 Year Expiration On Your Domain • Matching Local SEO Results • Backlinks From Other, Trustworthy, Digital Real Estate Entities Nathan OLeary
  9. 9. Mapping Out Your Local SEO: Getting Started Getting Started With Your Local Directory Clean Up • Choose Yext Or Getlisted ToGETLISTED Do A Directory Sweep Nathan OLeary
  10. 10. Mapping Out Your Local SEO: Getting Started Nathan OLeary
  11. 11. Mapping Out Your Local SEO: Getting Started Nathan OLeary
  12. 12. Mapping Out Your Local SEO: Getting Started Nathan OLeary
  13. 13. Mapping Out Your Local SEO: Getting Started Nathan OLeary
  14. 14. Mapping Out Your Local SEO: Getting Started Nathan OLeary
  15. 15. Mapping Out Your Local SEO: Getting Started Nathan OLeary
  16. 16. Mapping Out Your Local SEO: Getting Started Nathan OLeary
  17. 17. Mapping Out Your Local SEO: Getting Started Nathan OLeary
  18. 18. Mapping Out Your Local SEO: Getting Started Nathan OLeary
  19. 19. Mapping Out Your Local SEO: Getting Started Nathan OLeary
  20. 20. Mapping Out Your Local SEO: Getting StartedDo I Have To Fill Out Every Single One?That Could Take Months! •Commit to doing 5 per week •No Sudden Spikes of Activity (red flag) •Slow and Steady Nathan OLeary
  21. 21. Mapping Out Your Local SEO: Getting StartedThe More You Complete The BetterThe Most Effective To Get You Started • Foursquare • Yelp • Google Maps (Google+) • Mapquest • Yahoo Local • Trip Advisor Nathan OLeary
  22. 22. Mapping Out Your Local SEO: FoursquareWhy You Need• Check In Deals• Offer Specials Through Promotional Feed• Download Awesome Demographics• 20 Million Users Nathan OLeary
  23. 23. Mapping Out Your Local SEO: Foursquare What Is Foursquare?• A social city guide with the ability to recommend placesbased on your activity, that of your friends and otherfoursquare users. (Friends recommendation trust is 92%)• You use your phone to “check in” at differentplaces you visit, from bars and restaurants to parks, museumsand even the grocery store!• Rewards you for checking in with badges, points andmayorships. Nathan OLeary
  24. 24. Mapping Out Your Local SEO: ………………. Check In Deals Reward Customers For “Checking In” To Foursquare, Alerting The Community They Are At Your Location. (Always From A Mobile Device) Nathan OLeary
  25. 25. Mapping Out Your Local SEO: ……………….Local Updates Are Promotional Feeds ThatAllow Businesses To Communicate WithTheir Customers (Claim Your Page to Unlock!) Nathan OLeary
  26. 26. Mapping Out Your Local SEO: ……………….Examples of the types of specials offered for attracting newcustomers:• Swarm Special—”If 30 people check in at once, get 25-cent wings.”• Friends Special—”Check in with 3 friends and get a free dessert.”• Flash Special—”The first 10 people who check in after 8pm get• 25% off their order.”• Newbie Special—”Get a free cupcake on your first check-in.”• Check-in Special—”Get a free appetizer when you check in.”Examples of the types of specials offered to reward returningcustomers are:• Loyalty Special—”Get a free cookie every third check-in.”• Mayor Special—”Mayor gets 20% off their entire bill.” Nathan OLeary
  27. 27. Mapping Out Your Local SEO: ………………. Nathan OLeary
  28. 28. Mapping Out Your Local SEO: ………………. Demographics Nathan OLeary
  29. 29. Mapping Out Your Local SEO: ………………. Demographics Download CSV file to show: • Male/female • Age • How Many Check Ins • How Many Deals Viewed • How Many Deals Unlocked Nathan OLeary
  30. 30. Mapping Out Your Local SEO: …… Why You Need Yelp• Check In Deals• Yelp Tends to Favor Independent Businesses Over Chains• Every Star in a Review Leads to a 5-9% Jump in Revenues• Business Owners Can Dispute Reviews on Yelp• Apple Uses Yelp Maps To Display Locations• Yelp has more than 30 million reviews on its site and over 78 million monthly visitors.• Every second, a consumer generated directions to orcalled a local business from a Yelp mobile app Nathan OLeary
  31. 31. Mapping Out Your Local SEO: Four What Is Yelp?• A web based community where users share experiencesthey have had worldwide.• An online city guide that helps people find cool places to eat,shop, drink, relax and play, based on the informed opinionslocals in the know.• Over 25 million people access Yelps website each month, putting it in the top 100 of U.S. Internet web sites. Nathan OLeary
  32. 32. Mapping Out Your Local SEO: Four What Is A Yelp Deal? Yelp Has A Built In System To Help Local Businesses Promote And Track The Effectiveness & Reach Of Their Promotion. This Is Different Than A Yelp Check In. Nathan OLeary
  33. 33. Mapping Out Your Local SEO: FourWhat Is A Yelp Check In Deal? Yelp Has A Check In Promotion Option, Just Like Foursquare. Customers Receive Offers For Checking In. Nathan OLeary
  34. 34. Mapping Out Your Local SEO: Four Yelp Metrics Nathan OLeary
  35. 35. What Is The Phonternet? Nathan OLeary
  36. 36. What Is The Phonternet? Nathan OLeary
  37. 37. What Is The Phonternet? Nathan OLeary
  38. 38. What Is The Phonternet? Nathan OLeary
  39. 39. What Is The Phonternet? Nathan OLeary
  40. 40. What Is The Phonternet? Nathan OLeary
  41. 41. What Is The Phonternet? Nathan OLeary
  42. 42. What Is The Phonternet? Nathan OLeary
  43. 43. What Is The Phonternet? Nathan OLeary
  44. 44. What Is The Phonternet? Nathan OLeary
  45. 45. What Is The Phonternet? Cell Phone Industry Reports Predicting More Smartphone And Tablet Sales Than EVER Before! “The Experience And Apps On A Phone Will Increasingly Be The Things Consumers Care About Most.” Nathan OLeary
  46. 46. What Is The Phonternet? Mobile Payment Industry Booming! Nathan OLeary
  47. 47. What Is The Phonternet?Things Designed To Work From Mobile Devices • Taking, Sending And Sharing Pictures • Sharing Life Updates On The Go • When you leave the house, do you frantically check your pockets for your laptop? • Do you sleep with your tower PC beside your pillow? • IT departments are reporting more often than not that people are requesting and being granted tablets instead of laptops. Why? Because most of us only need a tablet. Nathan OLeary
  48. 48. What Is The Phonternet?What To Do About It? • Shorter Emails • Increased Frequency • Sound Bytes • Videos • Audio • Mobile Friendly Websites • Think Mobile Advertising Nathan OLeary
  49. 49. Thank You!www.MainelySEO.comFollow:@OLeary@MainelySEO Nathan OLeary

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