WE DELIVER COMMUNITY & COMMERCE. TO A GLOBAL CHINESE CUSTOMER. It’s the world’s biggest population, speaking the most common language online, with the largest outbound spending power of any country; it’s never been a more important time to consider your Chinese customer strategy. Mailman creates leading online ecommerce solu3ons to transform the way businesses engage and embrace Chinese audiences through social media, technology and deep Chinese insights. Through our unique understanding of the Chinese environment we create systems to ensure a constant flow of traffic to your website through Chinese social networks, media placement, search engines and online opinion leaders ECCOMMERCE CAPABILITIES Socialize & Strategy Development Technical Scope With our dynamic client and innovation experience we have address key drivers in technology, social media and gamification to recreate new ways to deliver an ecommerce solution; thus creating an elevated online customer experience to competitive edge. Community & Commerce Management Branded networks We built market leading communities for brands from the ground up. We take a ‘build to own’ approach, giving our clients a unique and definite market position. We design, construct and grow communities based on a value-led strategy. We utilize modern social applications to have the community driven by itself with the brand playing the ‘host and moderator’ roles. ECommerce becomes a part of the overall experience where by engagement is centred towards purchase. Our Communities Growing relationships with your brand Our communities are interactive, engaging and vibrant. We open (to brand and across brand) dialogue among your members to (organically) grow engagement and loyalty. Via polling, forums, voting, and more, we track and analyze visitor data and word-of-mouth (WOM). Content becomes more refined and targeted as we develop a deeper understanding of your audience. Objectives are constantly calibrated as the community grows with the focus to deliver a compelling brand experience. Content Strategy Content with purpose We know that content creates a connection with your audience in a way no traditional form of media can. We tailor content to capture Chinese attention. Social channels allow us to distribute content directly to targeted audiences. The content drives engagement throughout our communities, and opens up your share of an ever-widening market. Targeted, special interest content offers greater audience retention and leads to a more refined community. It’s content with purpose. Social Media Marketing Local knowledge gets you in fast We connect with all key social channels in China and abroad. Our unique understanding of the China social media landscape enables us to create a constant flow of traffic from large social networks to your community-commerce web

1. QUICK FACT
MAILMAN TO DELIVER
A LEADING CHINA ECOMMERCE SOLUTION CLIENTS WE SUPPORT
WE
DELIVER
COMMUNITY
&
COMMERCE.
TO
A
GLOBAL
CHINESE
CUSTOMER.
It’s
the
world’s
biggest
popula3on,
speaking
the
most
common
language
online,
with
the
largest
outbound
spending
power
of
any
country;
it’s
never
been
a
more
important
3me
to
consider
your
Chinese
customer
strategy.
Mailman
creates
leading
online
ecommerce
solu3ons
to
transform
the
way
businesses
engage
and
embrace
Chinese
audiences
through
social
media,
technology
and
deep
Chinese
insights.
Through
our
unique
understanding
of
the
Chinese
environment
we
create
systems
to
ensure
a
constant
flow
of
traffic
to
your
website
through
Chinese
social
networks,
media
placement,
search
engines
and
AWARDS
online
opinion
leaders.
Best Use of Digital Landscape
Best Use of Social Media in Asia
Best Use of Content
Australian-China Entrepreneurial
Business of the Year

2. MAILMAN
EMERGING
MARKETS
CHARTS

3. Mailman is a leading digital, technology & social media company.
USA +1 212 837 7920 | CHINA +86 21 6445 9899 | AUS +61 3 8844 5552 | info@mailmangroup.com | www.mailmangroup.com

4. Mailman is a leading digital, technology & social media company.
USA +1 212 837 7920 | CHINA +86 21 6445 9899 | AUS +61 3 8844 5552 | info@mailmangroup.com | www.mailmangroup.com

5. Mailman is a leading digital, technology & social media company.
USA +1 212 837 7920 | CHINA +86 21 6445 9899 | AUS +61 3 8844 5552 | info@mailmangroup.com | www.mailmangroup.com

6. CHINA ECOMMERCE
STRATEGY
+
PLANNING
China
hosts
many
complexi1es
to
delivering
a
complete
solu1on.
We
understand
cultural,
poli1cal,
commercial
expecta1ons
to
create
a
China
road
map
towards
your
‘end
game’.
Digital
Business
Strategy Content
Management
Strategy
&
Metrics
&
Analy3cs
Digital
Marke3ng
Strategy Roadmap Organiza3onal
Design
&
Change
Chinese
User
and
Market
Research eCommerce
Strategy
&
Roadmap Management
Mul3-­‐Channel
Evalua3on
&
Strategy Mobile
and
Social
Strategy
&
Roadmap
EXPERIENCE
DESIGN
We
design
for
the
Chinese
‘eye’
by
incorpora1ng
users
into
the
design
process
as
we
move
forward.
We
explore
social
media,
technology
and
Chinese
insights
to
elevate
the
brand
experience.
Audience
Segmenta3on
&
Persona
Visual
&
Mo3on
Design
Development Copywri3ng
&
Content
Strategy
User
Experience
&
Interac3on
Design Campaign
Development
&
Execu3on
Informa3on
Architecture Mobile
and
Social
UX
&
Design
TECHNOLOGY
Chinese
mobile
and
tablet
users
are
fast
becoming
the
world’s
leading.
Technology
today
can
fast
become
obsolete
tomorrow.
We
stay
abreast
of
trends
and
ensure
we
deliver
on
it.
PlaSorm
Selec3on
&
Op3miza3on eCommerce
PlaSorm
Implementa3on Front-­‐End
Technologies
&
Rich
Internet
Architecture
Strategy Digital
Intelligence
Services Applica3ons
Content
Management
&
Collabora3on
Mobile
and
Social
Site
&
Applica3on
Hosted
eCommerce
&
Content
PlaSorm Development Management
Solu3ons
Mailman is a leading digital, technology & social media company.
USA +1 212 837 7920 | CHINA +86 21 6445 9899 | AUS +61 3 8844 5552 | info@mailmangroup.com | www.mailmangroup.com

7. DIGITAL
STRATEGY
CHINA ECOMMERCE & COMMUNITY
SOCIALIZE & STRATEGY DEVELOPMENT
Technical Scope
With
our
dynamic
client
and
innova3on
experience
we
have
address
key
drivers
in
technology,
social
media
and
gamifica3on
to
recreate
new
ways
to
deliver
an
ecommerce
solu3on;
thus
crea3ng
an
elevated
online
customer
experience
to
compe33ve
edge.
COMMUNITY & COMMERCE MANAGEMENT
Branded Networks Content Strategy TECHNOLOGY
We
built
market
leading
communi3es
for
brands
from
the
ground
up.
We
take
a
growing
rela1onships
with
your
brand
‘build
to
own’
approach,
giving
our
clients
a
unique
and
definite
market
posi3on.
We
know
that
content
creates
a
connec3on
with
your
audience
in
a
way
no
We
design,
construct
and
grow
communi3es
based
on
a
value-­‐led
strategy.
We
tradi3onal
form
of
media
can.
We
tailor
content
to
capture
Chinese
aen3on.
u3lize
modern
social
applica3ons
to
have
the
community
driven
by
itself
with
the
Social
channels
allow
us
to
distribute
content
directly
to
targeted
audiences.
The
brand
playing
the
‘host
and
moderator’
roles.
ECommerce
becomes
a
part
of
the
content
drives
engagement
throughout
our
communi3es,
and
opens
up
your
overall
experience
where
by
engagement
is
centred
towards
purchase. share
of
an
ever-­‐widening
market.
Targeted,
special
interest
content
offers
greater
audience
reten3on
and
leads
to
a
more
refined
community.
It’s
content
with
purpose.
Our Communities Social Media Marketing
content
with
purpose local
knowledge
gets
you
in
fast
Our
communi3es
are
interac3ve,
engaging
and
vibrant.
We
open
(to
brand
and
We
connect
with
all
key
social
channels
in
China
and
abroad.
Our
unique
across
brand)
dialogue
among
your
members
to
(organically)
grow
engagement
understanding
of
the
China
social
media
landscape
enables
us
to
create
a
and
loyalty.
Via
polling,
forums,
vo3ng,
and
more,
we
track
and
analyze
visitor
constant
flow
of
traffic
from
large
social
networks
to
your
community-­‐commerce
data
and
word-­‐of-­‐mouth
(WOM).
Content
becomes
more
refined
and
targeted
as
website.
This
reduces
costly,
beginners’
mistakes
–
and
costly
media
spends!
-­‐
we
develop
a
deeper
understanding
of
your
audience.
Objec3ves
are
constantly
And
connects
you
directly
with
your
target
audience.
calibrated
as
the
community
grows
with
the
focus
to
deliver
a
compelling
brand
experience.
Mailman is a leading digital, technology & social media company.
USA +1 212 837 7920 | CHINA +86 21 6445 9899 | AUS +61 3 8844 5552 | info@mailmangroup.com | www.mailmangroup.com