Your SlideShare is downloading. ×
Mailman Chinese Social Media Case Study: Discover America
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Mailman Chinese Social Media Case Study: Discover America

991
views

Published on

With the help of Mailman (mailmangroup.com), GoUSA gets on Chinese social media, allowing them to communicate with fans, drive traffic to their website, and promote tourism to the USA for Chinese …

With the help of Mailman (mailmangroup.com), GoUSA gets on Chinese social media, allowing them to communicate with fans, drive traffic to their website, and promote tourism to the USA for Chinese tourists.

Published in: Social Media, Business, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
991
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. www.kawo.com Bridging Chinese Social Media CASE STUDY Discover America Powered by www.mailmangroup.com
  • 2. www.kawo.com Discover America is the official tourism marketing program of the USA www.mailmangroup.com
  • 3. www.kawo.com With 100m+ tourists expected to spend over $100bn+ abroad next year, China is a huge market. www.kawo.comwww.mailmangroup.com
  • 4. www.kawo.com The USA is #popular on social media, where most Chinese tourists go to plan trips. www.mailmangroup.com
  • 5. www.kawo.com ...but with & blocked, & no Chinese social media accounts, how could Discover America reach China’s tech-savvy tourists? www.kawo.comwww.mailmangroup.com
  • 6. www.kawo.com That’s where came in www.kawo.comwww.mailmangroup.com
  • 7. www.kawo.com In only 180 days... www.kawo.com +1m fans across social media 40 average number of reposts per post +250K visitors to their new, Chinese website www.mailmangroup.com
  • 8. www.kawo.com How we did it... www.kawo.com Content pulled, translated, & posted existing content Design designed profiles on Sina & Tencent Contests engaged fans & connected social media to website to drive and grow social engagement www.mailmangroup.com
  • 9. www.kawo.com Discover America’s Facebook page is full of rich & engaging content, which KAWO’s platform was able to repurpose for Chinese social media
  • 10. www.kawo.comwww.kawo.com We also designed profile and background images to maximize local appeal
  • 11. www.kawo.comwww.kawo.com Using the new Chinese language website that Mailman Group launched for inspiration
  • 12. www.kawo.com Fans could use their social media accounts to create trips www.kawo.com
  • 13. www.kawo.com Which they shared on social media, Which they shared on social media... www.kawo.com ...creating organic buzz
  • 14. www.kawo.com driving even more engagement to Discover America’s own accounts & website comments & shares in the past 30 days www.kawo.comwww.mailmangroup.com
  • 15. www.kawo.comwww.kawo.com By bridging the Chinese social media gap, KAWO allowed Discover America to promote tourism and give fans a way to communicate with them! www.mailmangroup.com
  • 16. www.kawo.com Discover if your brand is popular in China, get a FREE personalised report: kawo.com/free-report www.mailmangroup.com
  • 17. www.kawo.com Brought to you by Mailman Group Socializing Business www.mailmangroup.com