With the help of Mailman (mailmangroup.com), GoUSA gets on Chinese social media, allowing them to communicate with fans, drive traffic to their website, and promote tourism to the USA for Chinese tourists.
Mailman Chinese Social Media Case Study: Discover America
Bridging Chinese Social Media
Discover America is the official tourism
marketing program of the USA
With 100m+ tourists expected to spend
over $100bn+ abroad next year,
China is a huge market.
The USA is #popular on
social media, where most
Chinese tourists go to plan
...but with & blocked,
& no Chinese social media accounts,
how could Discover America reach
China’s tech-savvy tourists?
That’s where came in
In only 180 days...
fans across social
average number of
reposts per post
visitors to their new,
How we did it...
pulled, translated, &
posted existing content
on Sina & Tencent
engaged fans &
connected social media
to drive and grow social engagement
Discover America’s Facebook page is full of rich & engaging content, which
KAWO’s platform was able to repurpose for Chinese social media
We also designed profile and background
images to maximize local appeal
Using the new Chinese language website that Mailman
Group launched for inspiration
Fans could use their social media accounts to
Which they shared on social media,
Which they shared
on social media...
driving even more engagement to Discover
America’s own accounts & website
comments & shares in the past 30 days
By bridging the Chinese social media gap,
KAWO allowed Discover America to
promote tourism and give fans a way to
communicate with them!
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