China Mobile Trends

CHINA

Mobile
Trends
Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com

CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY.

© 2012 MAILMAN CO. LTD.

let me just walk you
through a few stats…




Apple is predicted to sell

40 million
iPhones
in China by 2013
SOURCE: Morgan Stanley




by the end of 2011
China counted

127 million
3G users

SOURCE: Penn-Olson




that’s a

200%
increase JUST last year

SOURCE: Penn-Olson

4G
is predicted to arrive with China Mobile
at the end of 2012

SOURCE: Morgan Stanley




66%
of Chinese users
access the Internet
through MOBILE devices
SOURCE: China Internet Watch




by 2015 more
users will access the Internet

wirelessly
via a mobile device than
from a wired Ethernet connection
SOURCE: PC Magazine




m-commerce sales are set to grow

5 times bigger
over the next 5 years

SOURCE: Forrester




what are

YOU
gonna do about it?




of the TOP

Brands in the World…



70% have a mobile APP
66% have a mobile optimized site

52% have both
16% have neither SOURCE: L2 Prestige Report




Here’s the

best ones
SOURCE: L2 Prestige Report




BEAUTY



SEPHORA

focus




the Mobile Site
Product videos organized
by content type
and filterable by brand


the Mobile Site
by content type

Section for mobile exclusive offers


the Mobile Site
by content type


Shopping list creator


the Mobile Site
by content type



Order history/tracking


the Mobile Site
by content type



Order history/tracking
GPS-based store locator


the APP
“Try It On” tool
allows the user to adjust skin tone and nail
polish color on a virtual hand


the APP
“Try It On” tool
allows the user to adjust skin tone and nail
polish color on a virtual hand

ENHANCED
SHOPPING EXPERIENCE

the APP
QR Code

scanning functionality for in-store
shopping


the APP
QR Code

scanning functionality for in-store
shopping

AUGMENTED
REALITY

YVES SAINT-LAURENT

innovation




the APP
experiment with make-up on a
virtual
model or an imported photo


the APP
experiment with make-up on a
virtual
model or an imported photo

VIRTUAL
MIRROR

HOSPITALITY



IHG

presence




the APP
produces 7 additional apps for
iOS, e.g. Concierge Insider Guides

MULTIPLE APPS


the APP
produces 7 additional apps for
iOS, e.g. Concierge Insider Guides

MULTIPLE APPS
INTERACTING


Revenues from mobile booking in 2011
expected to exceed its previous forecast of

$130 million

WESTIN

gamification




the APP
Home screen covered with virtual bad weather to match
local conditions (e.g, rain or snow). User encouraged to
“Wipe Away Your Weather” to reveal appealing Westin
getaways.


the APP
Home screen covered with virtual bad weather to match
local conditions (e.g, rain or snow). User encouraged to
“Wipe Away Your Weather” to reveal appealing Westin
getaways.

MAKE
THEM
PLAY

just to

sum up



FOCUS




FOCUS
INNOVATION




FOCUS
INNOVATION
PRESENCE




FOCUS
INNOVATION
PRESENCE
GAMIFICATION



just a few of the skills you can apply
to create a

STRONG
mobile presence for your brand



but if there’s

that I want you to take away from this
presentation…



please make sure it’s this




FORGET
LANDLINE



THINK
MOBILE



‘cause it ain’t going nowhere…




Thank You
Shanghai +86 21 6445 9899 - Melbourne +61 3 8844 5552 - New York +1 212 837 7920

www.mailmangroup.com / info@mailmangroup.com

CONNECTING YOU WITH CHINESE CUSTOMERS
GLOBALLY




China Mobile Trends

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