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China Mobile Trends
China Mobile Trends
China Mobile Trends
China Mobile Trends
China Mobile Trends
China Mobile Trends
China Mobile Trends
China Mobile Trends
China Mobile Trends
China Mobile Trends
China Mobile Trends
China Mobile Trends
China Mobile Trends
China Mobile Trends
China Mobile Trends
China Mobile Trends
China Mobile Trends
China Mobile Trends
China Mobile Trends
China Mobile Trends
China Mobile Trends
China Mobile Trends
China Mobile Trends
China Mobile Trends
China Mobile Trends
China Mobile Trends
China Mobile Trends
China Mobile Trends
China Mobile Trends
China Mobile Trends
China Mobile Trends
China Mobile Trends
China Mobile Trends
China Mobile Trends
China Mobile Trends
China Mobile Trends
China Mobile Trends
China Mobile Trends
China Mobile Trends
China Mobile Trends
China Mobile Trends
China Mobile Trends
China Mobile Trends
China Mobile Trends
China Mobile Trends
China Mobile Trends
China Mobile Trends
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China Mobile Trends

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China mobile trends for 2012, explore our collection of stats and facts and check out 4 outstanding examples of mobile trends around the world.

China mobile trends for 2012, explore our collection of stats and facts and check out 4 outstanding examples of mobile trends around the world.

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  • 1. CHINAMobile Trends Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.
  • 2. let me just walk youthrough a few stats… Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.
  • 3. Apple is predicted to sell40 million iPhones in China by 2013 SOURCE: Morgan Stanley Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.
  • 4. by the end of 2011 China counted127 million 3G users SOURCE: Penn-Olson Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.
  • 5. that’s a 200% increase JUST last yearSOURCE: Penn-Olson
  • 6. 4Gis predicted to arrive with China Mobile at the end of 2012 SOURCE: Morgan Stanley Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.
  • 7. 66% of Chinese users access the Internetthrough MOBILE devices SOURCE: China Internet Watch Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.
  • 8. by 2015 more users will access the Internet wirelessly via a mobile device thanfrom a wired Ethernet connection SOURCE: PC Magazine Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.
  • 9. m-commerce sales are set to grow5 times bigger over the next 5 years SOURCE: Forrester Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.
  • 10. what are YOUgonna do about it?Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.
  • 11. of the TOPBrands in the World… Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.
  • 12. 70% have a mobile APP66% have a mobile optimized site 52% have both 16% have neither SOURCE: L2 Prestige Report Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.
  • 13. Here’s thebest ones SOURCE: L2 Prestige Report Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.
  • 14. BEAUTY Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.
  • 15. SEPHORA focus Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.
  • 16. the Mobile Site Product videos organized by content type and filterable by brand SOURCE: L2 Prestige Report
  • 17. the Mobile Site Product videos organized by content type and filterable by brand Section for mobile exclusive offers SOURCE: L2 Prestige Report
  • 18. the Mobile Site Product videos organized by content type and filterable by brand Section for mobile exclusive offers Shopping list creator SOURCE: L2 Prestige Report
  • 19. the Mobile Site Product videos organized by content type and filterable by brand Section for mobile exclusive offers Shopping list creator Order history/tracking SOURCE: L2 Prestige Report
  • 20. the Mobile Site Product videos organized by content type and filterable by brand Section for mobile exclusive offers Shopping list creator Order history/tracking GPS-based store locator SOURCE: L2 Prestige Report
  • 21. the APP “Try It On” tool allows the user to adjust skin tone and nail polish color on a virtual hand SOURCE: L2 Prestige Report
  • 22. the APP “Try It On” tool allows the user to adjust skin tone and nail polish color on a virtual hand ENHANCED SHOPPING EXPERIENCE SOURCE: L2 Prestige Report
  • 23. the APP QR Code scanning functionality for in-store shopping SOURCE: L2 Prestige Report
  • 24. the APP QR Code scanning functionality for in-store shopping AUGMENTED REALITY SOURCE: L2 Prestige Report
  • 25. YVES SAINT-LAURENT innovation Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.
  • 26. the APP experiment with make-up on a virtual model or an imported photo SOURCE: L2 Prestige Report
  • 27. the APP experiment with make-up on a virtual model or an imported photo VIRTUAL MIRROR SOURCE: L2 Prestige Report
  • 28. HOSPITALITY Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.
  • 29. IHGpresence Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.
  • 30. the APP produces 7 additional apps for iOS, e.g. Concierge Insider GuidesMULTIPLE APPS SOURCE: L2 Prestige Report
  • 31. the APP produces 7 additional apps for iOS, e.g. Concierge Insider GuidesMULTIPLE APPS INTERACTING SOURCE: L2 Prestige Report
  • 32. Revenues from mobile booking in 2011expected to exceed its previous forecast of $130 million SOURCE: L2 Prestige Report
  • 33. WESTINgamification Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.
  • 34. the APP Home screen covered with virtual bad weather to match local conditions (e.g, rain or snow). User encouraged to “Wipe Away Your Weather” to reveal appealing Westin getaways. SOURCE: L2 Prestige Report
  • 35. the APP Home screen covered with virtual bad weather to match local conditions (e.g, rain or snow). User encouraged to “Wipe Away Your Weather” to reveal appealing Westin getaways. MAKE THEM PLAY SOURCE: L2 Prestige Report
  • 36. just tosum up Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.
  • 37. FOCUS Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.
  • 38. FOCUSINNOVATION Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.
  • 39. FOCUSINNOVATIONPRESENCE Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.
  • 40. FOCUSINNOVATION PRESENCEGAMIFICATION Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.
  • 41. just a few of the skills you can apply to create a STRONG mobile presence for your brand Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.
  • 42. but if there’sthat I want you to take away from this presentation… Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.
  • 43. please make sure it’s this Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.
  • 44. FORGETLANDLINE Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.
  • 45. THINKMOBILE Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.
  • 46. ‘cause it ain’t going nowhere… Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.
  • 47. Thank You Shanghai +86 21 6445 9899 - Melbourne +61 3 8844 5552 - New York +1 212 837 7920 www.mailmangroup.com / info@mailmangroup.comCONNECTING YOU WITH CHINESE CUSTOMERS GLOBALLY Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.

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