How To Increase Email Subscriptions with List Management
 

How To Increase Email Subscriptions with List Management

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How do some organizations gather and maintain extensive email marketing lists? ...

How do some organizations gather and maintain extensive email marketing lists?

Good list management practices are the key to building and maintaining a great email marketing program. If you are starting a list from scratch, importing a spreadsheet or migrating from one email marketing tool to another we offer some tips on how to increase your email subscriptions through list management tactics.

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How To Increase Email Subscriptions with List Management How To Increase Email Subscriptions with List Management Document Transcript

  • How to guide OCTOBER 2011Best Practices in email marketingHow to increase email suBscriPtionswitH list management5 Best Practices© Mailigen Ltd. All rights reserved 10/2011. Mailigen Email Marketing Solutions
  • How To Increase emaIl subscrIpTIons wITH lIsT managemenT 25 Ways to Increase youremaIl subscrIptIons WIth lIst managementHow do some organizations gather and maintain extensive email marketing lists? Lists require proper care andfeeding, good list management practices are the key to building and maintaining a great email marketing pro-gram. Clean lists = good email marketing. If you are starting a list from scratch, importing a spreadsheet or mi-grating from one email marketing tool to another we offer some tips on how to increase your email subscriptionsthrough list management tactics.weB sign uP Forms Personal interest and demograPHicsWeb sign up forms offer opt-in subscriptions for listbuilding. You can use web sign up forms to create and When you are first getting started you may not havecustomize forms for your website and include the form enough information to create a highly segmentedto capture visitor email addresses. Web forms also al- set of lists so it is best to start with a personal interestlow you to build multiple lists from the same form so approach. Once you begin to engage your list, youyou can better target and segment your email cam- will acquire more information and begin buildingpaigns. Be sure to use double opt-in and CAN-SPAM out more detailed segmentation. Personal interestcompliant web forms to build your lists. can be captured through web form sign ups and by allowing subscribers to manage their preferences in the email service provider’s (ESP) subscription man- agement tools. Do not overwhelm new subscribers with requests for additional personal information. Collect more data over time to help improve your list segmentation and create more targeted messages. Another way to segment your list and increase sub- scriptions is by demographic. If you can determine your subscriber’s location, age, income range, educa- tion and more, you can better target your offering to them through email. Targeted messages will inspire the subscriber to share the message, and potentially increase your subscriptions.© mailigen ltd. all rights reserved 10/2011. mailigen email marketing solutions phone: (+1) 718 303 1864
  • How To Increase emaIl subscrIpTIons wITH lIsT managemenT 3BeHavior segmentation send online surveys to get more inFormationOnce you have collected information about your sub-scribers and their behavior, you can start segmenting Surveys offer and easy way to get customer feedbackyour lists by those behaviors. Determine subscriber be- and explore subscriber interests so you can offer thehavior by using your ESP reporting and analytics tools right products and services to your subscribers. Sur-to measure opens and click through rates. Then seg- veys let your customers know their opinion mattersment your subscribers by similar behaviors. and nurtures their interests in your company. Before you send a survey, think about the problem you are trying to solve or the data you are trying to capture.email reactivation camPaigns Drill down to a specific set of questions. Then sendUnresponsive or abandoned email addresses can neg- surveys at regular intervals to get data about cus-atively impact your email marketing metrics and your tomer behaviors and preferences. Then identify thedeliverability. From time to time, you should launch trends in the survey results to create segmented lists.email reactivation campaigns to optimize your lists.Start by analyzing how often users open or click emailsduring a specific time period, perhaps the last 10emails or quarterly depending on your email frequen-cy. Sort the data by the users who open or click every(or almost every) email. Then determine how you wantto sort the next tiers, ending with the subscribers whonever open or click on emails during the measurementperiod. Then look at the data, your subscribers willprovide you clues about which tactics work for eachgroup. Then segment the list by subscriber behavior. summary Successful email marketing requires more than writing a few paragraphs of copy and sending it out to your distribution list. Email campaigns can be complex, require careful strategic thought, planning and testing and the right follow up. We hope these 5 tips help you get started managing your lists and increasing your subscriptions. Mailigen has the easy to use tools you need to generate action with powerful email messages and newslet- ters. If you want to learn more about Mailigen, take it for a test drive before choosing your Email marketing solution, we offer a 30 day free trial!© mailigen ltd. all rights reserved 10/2011. mailigen email marketing solutions phone: (+1) 718 303 1864
  • How To Increase emaIl subscrIpTIons wITH lIsT managemenT 4 Published by Mailigen Aspazijas bulvaris 30, Riga, LV-1050, Latvia Phone: (+1) 718 303 1864 Copyright © 2011 Mailigen Ltd. All rights reserved.No part of the contents of this publication may be reproduced in any form without the written permission of Mailigen Ltd. www.mailigen.com