MailUp v7.3: what's new

PROFESSIONAL SYSTEM TO SEND VOICE MESSAGES, SMS, FAX and EMAIL
What’s new in MailUp v7.3
...compared to v7.2.5
December 2010

Better Reports
Intuitive Graphics
All analytical reports are now shown in the "ANALYSIS AND BENCHMARKS" screen.
Advanced Reporting
New features in MailUp 7.3 allow you to retroactively analyze your campaign results, and gain access to reports that were previously unavailable.
More Efficient Campaign Planning
Previous campaign data is automatically analysed and compared graphically, to understand user habits and create more efficient campaigns.
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December 2010

MailUp 7.3 analyzes campaign performance based on the rate of opened messages sent during previous campaigns. From that information, it extrapolates user habits and suggests the better times to send your next message. The analyzis is done at the single list level to provide meaningful data.
TUESDAY IS NOT A GOOD DAY TO BEGING YOUR CAMPAIGN
HERE’S THE BEST DAY TO SEND
DON’T SEND AROUND THIS TIME OF THE DAY
When to Send?
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December 2010

MailUp analyzes the performance of your messages and compares them with penetration rates of previous campaigns for other businesses in the same industry. Our benchmarks are based on the analysis of billions of messages sent by thousands of businesses in all sorts of industries.
Comparisons based on the type of transmission (DEM Newsletter), recipients (B2B and B2C) and the specific industry sector *
Practical advice based on an individual problem
* The list needs to be categorised in order to compare data. If the sample provided is not significant, «n.d.» will be displayed.
Penetration Rate
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December 2010

The user database is analyzed after each mailing, displaying the most active and inactive users. This allows you to decide not to mail to inactive users in the future, thus reducing your total campaign costs.
Your performance metrics can be compared to industry benchmarks, helping you find ways to improve future results.
Practical advice based on Individual ISSUES
Recipient Activity Analysis
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December 2010

Most active groups
Which groups of recipients respond best to your campaigns? See who’s most active, learn more about who they are, and use that knowledge to optimizefuture campaigns.
Where are the most activerecipients coming from?
Users may subscribe to your newsletters in different ways (your website, direct contact, trade shows, etc.). This report shows where the most active subscribers are coming from.
Recipient Activity Analysis
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December 2010

Deliverability by Domain
Users receive your messages through their own email provider. This new report analyzes the delivery rate for the most common domain names found in the user database.
Do my messages arrive in the Inbox?
If the percentage of active users varies significantly, this may indicate deliverability problems with specific domains. For a more detailed analyzis, we recommend using the Mailbox Monitor tool offered by MailUp in collaboration with------------------
Deliverability Analysis
December 2010
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You can filter and display Opens geographically in order to find out where users are located, filtering the data and creating a geographically-based campaign that is continuously updated based on opens and clicks.
AVAILABLE BOTH AT THE MESSAGE AND AT THE LIST LEVEL
2 SEPARATE MAPS: CLICKS AND OPENS
Geolocation Analysis
December 2010
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If the Marketing+option is active in your MailUp account, new filters are available tosegment users from a geographical point of view, based on clicks and opens.
THREE LEVELS OF ACCURACY: IS THE USER NORMALLY OR OCCASIONALLY IN A CERTAIN LOCATION?
Geographical Filters
December 2010
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When subscribing to your newsletters, users can avoid filling in forms and instead subscribe with a single click using their Facebook, Google, etc. account. Faster, easier, and more accurate sign-ups. And MailUp won’t even need to send a subscription confirmation message since the address has already been verified!
NOTE: THIS SERVICE HAS A COST OF 0.5 CREDITS PER SIGN-UP (WHICH MEANS starting at 2.7 cents)
Social Media Integration (1)
December 2010
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After signing in, the user can review and complete the subscription by adding additional data.
You are correctly registered for the Newsletter
Click here to check
your data
On the Thank You page you can link to an AUTOprofile* page...
... In order to have the user verify the information and input additional data
Social Media Integration (2)
December 2010
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* Add the link to the «Subscription Completed» field of the Settings > Messages page.

Increase the performance of any campaign by up to 30% by performing automatic A/B testing at the time the message is sent. MailUp will automatically analyze the results of the test and send the best message.
THE MESSAGE CONTENT CAN BE COMPLETELY DIFFERENT
CREATE DIFFERENT VERSIONS OF THE SAME MESSAGE
MAILUP MONITORS HOW USERS RESPOND...
... AND THEN AUTOMATICALLY SENDS OUT THE BEST ONE
Automatic A/B Testing (1)
December 2010
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Pick different versions of the same message and indicate how many recipients will be used for the test (as a percentage of the total). Once a specific version "wins" (based on the best openor click rate) , that message is sent automatically to the rest of the list.
CHOOSE WHICH VERSIONS OF A MESSAGE WILL BE USED FOR THE TEST
CHOOSE THE PERCENTAGE OF TOTAL RECIPIENTS TO USE FOR THE TEST
CHOOSE THE SUCCESS CRITERIA
HOW LONG UNTIL THE WINNING MESSAGE IS SENT?
Automatic A/B Testing (2)
December 2010
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Advanced Unsubscribe (1)
December 2010
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When users are unsubscribing, they are now presented with a series of options that might change their mind. For example, they may decide to receive fewer e-mails, suspend their subscription for a period of time, or simply change the address where they receive these messages.
GIVE CURRENT RECIPIENTS MULTIPLE OPTIONS WHEN UNSUBSCRIBING: FEWER EMAIls, «GIVE IT ANOTHER TRY», CHANGE OF ADDRESS...
TEMPORARILY UNSUBSCRIBE

Advanced Unsubscribe (2)
December 2010
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To activate this option, choose Settings > Edit Lists from the left-size navigation, click on the pencil icon to edit a list, and then expand the Advanced Options in the lower part of the page.
Then, select Opt-Out with Choices.

Thanks to an exclusive partnership with Elanex, you can now have your messages translated within 72 hours by a network of 30,000native-speaking professional translators, at a cost of 3.2 credits per word. All this with just one clickright from your console!
Professional Translations
December 2010
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You can now easily view and manage all the files that have been uploaded to your MailUp console. Sort them by by type, date and size: they are all displayed in a single screen, even if stored in several sub-folders.
Storage Management
December 2010
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If you need to manually select a certain number of recipients in order to send them a quick message, this is easier to do now by selecting them directly from the user database (rather than having to create a group of recipients that you might not use again).
IF THIS IS A ONE-TIME MAILING, THERE IS NO NEED TO CREATE A «GROUP» FOR IT: JUST PICK THE RECIPIENTS AND GO!
Simplified Manual Mailings
December 2010
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EASILY CONFIGURE DIFFERENT E-MAIL ADDRESSES THAT WILL RECEIVE DIFFERENT, AUTOMATED MESSAGES FROM YOUR CONSOLE (e.g. Unsubscribe notices)
THE HELP REQUEST BUTTON IS NOW MORE VISIBLE AND CAN BE ACCESSED FROM ANY PAGE
(NOT SHOWN ON WHITE LABEL CONSOLES)
CHANGE USER PERMISSIONS: UNSUBSRIBE FROM ALL LISTS WITH ONE CLICK
Miscellaneous Improvements
December 2010
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OPEN VIA WEB
WE’RE NOW TRACKING VIEWS THAT OCCURRED ON THE WEB VERSION, INCLUDING THOSE THAT WERE TRIGGERED VIA SOCIAL MEDIA SHARING
SHARING RATE
WE’RE NOW COUNTING THE TIMES A MESSAGE IS SHARED USING THE SOCIAL MEDIA SHARING BUTTONS
December 2010
www.mailup.com
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ADVANCED SEARCH OPTIONS ARE NOW HIDDEN UNTIL YOU EXPAND THEM WHEN YOU NEED THEM
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December 2010
NEW FIELDS TO FILTER BY SUBSCRIPTION DATE

Data relating to invalid or incorrect emails has been added to the Subscription Chart.
We fixed a small problem with the date range selection fields, and added links to detailed month-by-month user subscriptions data.
Click on any of the columns to see daily details, and drill-down even further to see activity data at the hour & minute level.
Subscriptions Chart
December 2010
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MINOR CHANGES - 1
SMALL INTERFACE CHANGES
Navigation improvements, additional notes, and several changes to make the system easier to use.
MAIL SCHEDULING ISSUE
When using a tight schedule (e.g. Separate mailings within 3 minutes) previously reported problems have now been fixed.
VOICE MESSAGING WEB SERVICE
It's now possible to send prerecorded (MP3 or WAV) voice messages via an API(Italy only).
LINK ENCRYPTION
A new key is used avoiding problems encountered when a console would change domain name.
AUTO-PROFILING FIX
If dynamic fields contained strings with accented letters (e.g. Città), they were not automatically reformatted in the Auto-Profiling forms.
GROUP DELETE WARNING
The warning shown when you delete a group has been updated, stating that the operation is not reversible.
December 2010
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MINOR CHANGES - 2
ALLOWING ‘ACCESS PERMISSIONS'
You can now prevent an administrator from having access to «Access Permissions», but still have access to the «Manage» menu.
MESSAGES PAGE
The number of characters that can be entered in the dynamic field has been increased [msg].
INTEGRATION PROCEDURES
The ability of recording a mobile number in subscribers.aspx has been included and updated in other channels. The ability to choose whether to overwrite empty fields has been added for FTP batch import.
ERRORS AND UNSUBSCRIBE COUNT
The way errors and unsubscribes are counted in various reports has been standardized.
BOUNCE CORRECTION
Resolved an issue related to sending messages to addresses after several bounces had been recorded.
DETAILED CLICK LIST
The ability to filter by Group association has been added.
VIEWING
Some display problems with Firefox and Chrome have been fixed.
SUSPENDED LIST
The problem with the Group filter has been corrected.
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December 2010
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MINOR CHANGES - 3
IMPORTING OF INVALID EMAILS
If invalid addresses are imported (e.g. yaho.com, htmail.com) they are automatically unsubscribed. You can now view them and correct them by going to Users/UNSUBSCRIBED LIST. This improves sender reputation.
LIST CHANGES
A bug affecting the display of some list changes has now been resolved.
SEND SMS WITH SPECIAL CHARACTERS
Entering some special characters when sending SMS via API XML resulted in a timeout error.
REPORTING STANDARDS
The measuring of certain variablesin some reports has been standardized. TOTAL Opens now includes opens with downloaded images and those of text-only messages.
ADDITIONAL REPORTS
Opening and TOTAL reader count added (with and without images). Added report on total complaints (users who click on "mark as spam").
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December 2010
www.mailup.com

Thank you for choosing MailUp.
Your MailUp console will automatically beupgraded to the latest version.

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MailUp v7.3: what's new

by MailUp on Jul 11, 2011

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MailUp v7.3: what’s new — Presentation Transcript