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River Cruising

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River Cruise results from a survey by Mail Newspapers

River Cruise results from a survey by Mail Newspapers

Published in: Travel
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  • 1. RIVER CRUISINGA&N Media Quantative Omnibus August 2011 MailClassified.co.uk
  • 2. RIVER CRUISING MailClassified.co.uk
  • 3. MORE HOLIDAYS 2 or more holidays 70% (63%)Thinking of the last 12 months, how many holidays and short breaks have you been on ?A&N Media Quantative Omnibus August 2011, Research Now MailClassified.co.ukBase: UK (2001) Mail Readers (1078)
  • 4. MORE LIKELY TO CRUISE Mail Readers UK Pop 78% Sea Cruise 70% 65% River Cruise 59%Would you consider a cruise holiday?A&N Media Quantative Omnibus August 2011, Research Now MailClassified.co.ukBase: UK (2001) Mail Readers (1078)
  • 5. MORE HOLIDAYS 1 2 3When considering a river cruise, please rank the following attributes in order ofimportance...(1 being most important and 9 the least)A&N Media Quantative Omnibus August 2011, Research Now MailClassified.co.ukBase: All who have been or would consider a cruise holiday UK (1649) Mail Readers (950)
  • 6. MORE HOLIDAYS UK Pop 34% 42% 17% 4% 3% Mail Readers 29% 45% 19% 4% 3% Under £500 £500 - £999 £1,000 - £1,499 £1,500 - £1,999 £2,000+How much would you spend on a river cruise?A&N Media Quantative Omnibus August 2011, Research NowBase: All who have been or would consider a cruise holiday UK (1649) Mail Readers (950) MailClassified.co.uk
  • 7. RIVER CRUISES ARE... ...for older people 37% (37%)Thinking about river cruise holidays, what words and phrases come to mind?A&N Media Quantative Omnibus August 2011, Research Now MailClassified.co.ukBase: All who have been or would consider a cruise holiday UK (1649) Mail Readers (950)
  • 8. RIVER CRUISES ARE... ...expensive 33% (33%)Thinking about river cruise holidays, what words and phrases come to mind?A&N Media Quantative Omnibus August 2011, Research Now MailClassified.co.ukBase: All who have been or would consider a cruise holiday UK (1649) Mail Readers (950)
  • 9. RIVER CRUISES ARE... 33% (33%) ...a way to experience locations I want to visitThinking about river cruise holidays, what words and phrases come to mind?A&N Media Quantative Omnibus August 2011, Research Now MailClassified.co.ukBase: All who have been or would consider a cruise holiday UK (1649) Mail Readers (950)
  • 10. RIVER CRUISES ARE...Thinking about river cruise holidays, what words and phrases come to mind?A&N Media Quantative Omnibus August 2011, Research Now MailClassified.co.ukBase: All who have been or would consider a cruise holiday UK (1649) Mail Readers (950)
  • 11. FURTHER STATEMENTS UK Pop Mail Readers The location would be important to me if i went on a river cruise 80% 8% 85% 8% I like the idea of everything being included in a river cruise holiday 66% 17% 71% 16% Short cruises of no more than a week would appeal to me more 54% 28% 58% 28% I wouldn’t expect to pay a lot of money for a rive cruise 46% 37% 50% 39% I would rather go on a river cruise than a sea cruise 23% 51% 24% 54% Agree (strongly agree + tend to agree) Disagree (tend to agree + strongly disagree)Thinking about river cruises, which of the following statements do you agree with?A&N Media Quantative Omnibus August 2011, Research Now MailClassified.co.ukBase: All who have been or would consider a cruise holiday UK (1649) Mail Readers (950)
  • 12. IN SUMMARY More holidays... MailClassified.co.uk
  • 13. IN SUMMARY More likely to cruise... MailClassified.co.uk
  • 14. IN SUMMARY Price... MailClassified.co.uk
  • 15. IN SUMMARY Route... MailClassified.co.uk
  • 16. IN SUMMARY and added extras are most important... MailClassified.co.uk
  • 17. IN SUMMARY if you want our readers to spend MORE on your river cruises! MailClassified.co.uk

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