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In her discourse at Maidan Summit 2011, Ms Mona Shipley presented her experience with developing the Physical Education Cards (PEC). She held that one should harness engagement, effectiveness and simplicity of sport-based programmes and use them at the grassroots level to begin transformation.
She said that sport is an integral part of culture in almost every country, and pointed at how women get segregated because it is traditionally associated with masculinity. Ms Shipley felt the need to challenge the discrimination based on gender in sports. She highlighted the need to have an advocacy platform, where people come to become aware of their rights and eventually drive change from within.