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Magento mobile app - Mobile apps and mobile websites comparison
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Magento mobile app - Mobile apps and mobile websites comparison

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Magento mobile app: http://www.magestore.com/simicart/

Magento mobile app: http://www.magestore.com/simicart/

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  • 1. Mobile apps vs. Mobile websites What should choose?
  • 2. Mobile shopping is really booming! More and more transactions are made on tablets and smartphones every single day. Clearly business needs a mobile presence, but how to best offer that experience to customers without breaking the bank is a big problem that tons of companies are struggling with. What’s better for your business? Mobile App or Mobile Website? 12/31/13
  • 3. What are mobile apps and mobile websites? Both of them are accessed on handheld devices like smartphones and tablets and can look very similar at firstglance. 12/31/13
  • 4. Mobile website Mobile website Mobile app Mobile app Different from desktopDifferent from desktopfriendly web pages which are friendly web pages which are designed for large screens designed for large screens and precise mouse clicking, and precise mouse clicking, mobile websites are designed mobile websites are designed for smaller screens and for smaller screens and imprecise finger tapping. A imprecise finger tapping. A mobile webiste also consists mobile webiste also consists of browser-based HTML of browser-based HTML pages that are linked pages that are linked together and accessed over together and accessed over the Internet. Users open their the Internet. Users open their mobile browsers and enter mobile browsers and enter webpage’s address to go to webpage’s address to go to your website, and they can your website, and they can experience the website with experience the website with mobile interface. mobile interface. Mobile apps are actual Mobile apps are actual applications that are applications that are downloaded and installed on downloaded and installed on customers’ mobile device. customers’ mobile device. Apps don’t run on mobile Apps don’t run on mobile browsers. Users visit mobile browsers. Users visit mobile app store such as Apple App app store such as Apple App Store, Android Market… to Store, Android Market… to find and download apps. find and download apps. Once the app is installed on Once the app is installed on customers’ mobile devices, it customers’ mobile devices, it places a logo in the places a logo in the application list screen. Users application list screen. Users just need to click on the logo just need to click on the logo to go to your website. The to go to your website. The interface of the app is wellinterface of the app is welloptimized for mobile devices. optimized for mobile devices. 12/31/13
  • 5. PROS & CONS Mobile App or Mobile Website? Like anything else there are pros and cons, so it depends. Pros of mobile websites •Fast access speed •Well-optimized to mobile devices •Reach people from search •Work across all platforms •Not take time to wait for approval process with Google and Apple •No downloading required Cons of mobile websites •Limited access to the phone’s capabilities •Limited user experience •Limited user interaction time •Less convenience to browse 12/31/13
  • 6. Pros of mobile apps •Very fast access speed •Best for optimizing to mobile devices •Unlimited access to the phone’s features such as the address book, camera… •Better user experience •More interactive user interface •Longer and more frequent user interaction time •Greater retention and loyalty, increase customer return rate •More convenient and easier for customers to browse •Users can be assured of complete safety and security of the app since it’s approved by App store Cons of mobile apps •Cannot reach people from search •Device-specific: require developing an app for each platform. •Take time go through an approval process with Google and Apple •Downloading required 12/31/13
  • 7. What should choose? Selecting which is most suited to your needs depends upon many factors Your customers Required Features Your purposes Your budget 12/31/13
  • 8. If you aim at: If you aim at: -Marketing -Marketing -Delivering content -Delivering content -Establishing a mobile presence that can be -Establishing a mobile presence that can be found on search engines found on search engines If your purposes are: If your purposes are: -To increase interactive engagement with users -To increase interactive engagement with users -To strengthen ties with your customers -To strengthen ties with your customers -To encourage customer loyalty and return rate -To encourage customer loyalty and return rate -To provide an application that works more like a -To provide an application that works more like a computer program than a website computer program than a website Mobile websites Mobile apps Of course, there is no reason why can’t have both. And many companies do. In fact, if the budget is not your problem, having both is the best. 12/31/13
  • 9. The best solution for Magento stores SimiCart by Magestore is currently the easiest mobile commerce solution specially designed for Magento stores. You are not required to have any technical knowledge and don’t need to implement any steps yourself. Magestore developers will build a mobile app for your store from A to Z. Besides, you can enjoy the most dedicated support by certified Magento developers. The SimiCart solution for Magento mobile website is also coming very soon. For more detail, you can visit the product page: http://www.magestore.com/simicart/ 12/31/13
  • 10. The best solution for Magento stores SimiCart by Magestore is currently the easiest mobile commerce solution specially designed for Magento stores. You are not required to have any technical knowledge and don’t need to implement any steps yourself. Magestore developers will build a mobile app for your store from A to Z. Besides, you can enjoy the most dedicated support by certified Magento developers. The SimiCart solution for Magento mobile website is also coming very soon. For more detail, you can visit the product page: http://www.magestore.com/simicart/ 12/31/13