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Introduction to AdWords
Contents
• What is Google Adwords part of?
• What is Google Adwords?
• Google Adwords vs Google adsence
• Benefits of adve...
What is Google Adwords?
• AdWords, Google's online advertising
program, lets you reach new customers and
grow your business
What is Google Adwords part of?
Ads position in Search Results
Google Adwords vs Google adsence
Benefits of advertising with Google
AdWords
• Choose where your ad appears.
• set a budget you're comfortable with.
• Meas...
How AdWords works?
Ad types on the Google Adwords
How costs are calculated in AdWords?
• The numbers of times your ads show(CPM)
• Each time one of your ads receives clicks...
How to organizing your account?
Creat ads
Enhance with ad extension
Understanding ad position and Ad
Rank
How is Qualty score evaluated?
• Expected clickthrough rate
• Ad relevance
• Landing page experience
Thanks alot
•
• ‫جهلنا‬ ‫ما‬ ‫علمنا‬ ‫اللهم‬,‫علمتنا‬ ‫بما‬ ‫وانفعنا‬,‫علما‬ ‫وزدنا‬
Mahmoud Bayoumi
Online Marketing Spec...
Introduction to Google Adwords
Introduction to Google Adwords
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Introduction to Google Adwords

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Introduction to Google Adwords and overview about Google adwords Program

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Transcript of "Introduction to Google Adwords "

  1. 1. Introduction to AdWords
  2. 2. Contents • What is Google Adwords part of? • What is Google Adwords? • Google Adwords vs Google adsence • Benefits of advertising with Google AdWords • Ads position in Search Results • How AdWords works? • Ad types on the Google Adwords • How costs are calculated in AdWords? • How to organizing your account?
  3. 3. What is Google Adwords? • AdWords, Google's online advertising program, lets you reach new customers and grow your business
  4. 4. What is Google Adwords part of?
  5. 5. Ads position in Search Results
  6. 6. Google Adwords vs Google adsence
  7. 7. Benefits of advertising with Google AdWords • Choose where your ad appears. • set a budget you're comfortable with. • Measure the impact of your ads. • There's no minimum spending commitment. You can pause or stop anytime. • Reach to people they are searching for your products or services
  8. 8. How AdWords works?
  9. 9. Ad types on the Google Adwords
  10. 10. How costs are calculated in AdWords? • The numbers of times your ads show(CPM) • Each time one of your ads receives clicks(CPC) • Each time people take specific action in your website after clicking your ads (CPA) • Each time people watch your video ads at YouTube (CPV)
  11. 11. How to organizing your account?
  12. 12. Creat ads
  13. 13. Enhance with ad extension
  14. 14. Understanding ad position and Ad Rank
  15. 15. How is Qualty score evaluated? • Expected clickthrough rate • Ad relevance • Landing page experience
  16. 16. Thanks alot • • ‫جهلنا‬ ‫ما‬ ‫علمنا‬ ‫اللهم‬,‫علمتنا‬ ‫بما‬ ‫وانفعنا‬,‫علما‬ ‫وزدنا‬ Mahmoud Bayoumi Online Marketing Specialist(SEM) Be4emarketing
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