• What is Google Adwords part of?
• What is Google Adwords?
• Google Adwords vs Google adsence
• Benefits of advertising with Google AdWords
• Ads position in Search Results
• How AdWords works?
• Ad types on the Google Adwords
• How costs are calculated in AdWords?
• How to organizing your account?
What is Google Adwords?
• AdWords, Google's online advertising
program, lets you reach new customers and
grow your business
Benefits of advertising with Google
• Choose where your ad appears.
• set a budget you're comfortable with.
• Measure the impact of your ads.
• There's no minimum spending commitment.
You can pause or stop anytime.
• Reach to people they are searching for your
products or services
How costs are calculated in AdWords?
• The numbers of times your ads show(CPM)
• Each time one of your ads receives clicks(CPC)
• Each time people take specific action in your
website after clicking your ads (CPA)
• Each time people watch your video ads at