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Online Content Delivery
Process for a Global
The customer, a global media major, distributes news and insights
to the global business community via its flagship weekly magazine, Challenges
web portal and through digital downloads to mobile devices.
• Manual intervention in the process of exporting content
To create content online, the customer used InCopy/K4 production online owing to disparate systems
workflow system to edit, tag and route stories through the editorial • Lack of error detection and handling mechanisms
process, in which the last step involved manually copying the • Wastage of time and effort due to frequent changes in
content from InCopy/K4 to a web form which was built on FatWire the requirements
Content Management System (CMS). The customer wanted to
automate the workflow process between the two disparate systems Solution
–K4 Publishing system and the Web CMS (FatWire Content Server) • Automated workflow of content ingestion from the
–with primary focus on improving the process of publishing production system to the web content management
content, online. system
• Implementation guided by publishing domain consultants
Need to Reduce Manual Intervention and QPS domain experts
• Detailed vendor documentation helped to integrate
and Improve Error Handling disparate systems and develop additional features and
Mahindra Satyam was engaged to automate the process of XML plug-ins
workflow and avoid manual intervention in the process of publishing • Flexible and scalable system architecture
content on their website. The content had to be exported from the
production workflow used for online content creation, transformed Benefits
into an XML document, automatically ingested into FatWire Content • Reduced content export cycle time
Server and routed through the standard CMS workflow to get • No duplication of efforts
published on the website. There was also a need to set up a mechanism • Enhanced error detection, error handling and validation
to validate the desired output, along with error detection and error of the desired output
As this was first-of-its-kind content integration requirement, it through the planning stage of the project. A Proof of Concept was
demanded an assimilation of products from different vendors. also developed to show case to the customer. The result was a flexible
Mahindra Satyam brought in its publishing domain consultants and and scalable architecture to accommodate changes and new features
Quark Publishing System (QPS) product experts to guide the team even at the final stages.
Automated Workflow and Data Validation Mechanism Helped Deliver
the Desired Results
During the period of three months, a suite of workflows was developed. It enabled automation of the process of content intake from K4
publishing system to the Web CMS, avoiding duplication of efforts. The 100% offshore delivery model helped in reducing cycle time
involved in content exporting process. Additionally, automating the system and data validation mechanism improved error detection, error
handling and output validation.
“ Through all the changes, you have all remained committed to our product objectives and looking to
insure both on time and high quality deliverables. I applaud all of your dedication and hard work!...By
automating the content flows, we’ve taken new steps to simplify editorial process and insure timely
delivery of content. I applaud the efforts of the group of folks at Mahindra Satyam who contributed to
– VP-Technology, after successful delivery of the project
About Mahindra Satyam
Mahindra Satyam (NYSE: SAY) is a leading global business and information technology services company that leverages deep
industry and functional expertise, leading technology practices, and an advanced, global delivery model to help clients transform
their highest-value business processes and improve their business performance.
The Company's professionals excel in enterprise solutions, supply chain management, client relationship management, business
intelligence, business process quality, engineering and product lifecycle management, and infrastructure services, among other key
Mahindra Satyam is part of the $7.1 billion Mahindra Group, a global industrial conglomerate and one of the top 10 industrial firms
based in India. The Group’s interests span financial services, automotive products, trade, retail and logistics, information technology
and infrastructure development.
Mahindra Satyam development and delivery centers in the US, Canada, Brazil, the UK, Hungary, Egypt, UAE, India, China, Malaysia,
Singapore, and Australia serve numerous clients, including many Fortune 500 organizations.
To know more, write to email@example.com