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Mahindra launches the ‘Xylo Celebration Edition’
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Mahindra launches the ‘Xylo Celebration Edition’

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Mahindra & Mahindra Ltd., one of India’s leading automobile companies and the market leader in utility vehicles, today announced the launch of the Xylo Celebration Edition, to celebrate its 2nd …

Mahindra & Mahindra Ltd., one of India’s leading automobile companies and the market leader in utility vehicles, today announced the launch of the Xylo Celebration Edition, to celebrate its 2nd anniversary.

Published in Business , Automotive
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  • 1. Press Release For Immediate Publication Mahindra launches the ‘Xylo Celebration Edition’February 20 2011, Mumbai: Mahindra & Mahindra Ltd., one of India’s leading automobile companiesand the market leader in utility vehicles, today announced the launch of the Xylo Celebration Edition, tocelebrate its 2nd anniversary. Targeted at the connoisseurs of luxury, the Xylo Celebration Edition has anexecutive look and feel and is priced at Rs.9.06 lacs (Ex-showroom Delhi, BS4). A true celebration ofcomfort and luxury, the Xylo Celebration Edition retains its exclusivity with only 1000 vehicles beingrolled out.Available in special Walnut Brown colour, the Xylo Celebration Edition promises to pamper ones senseswith its special luxury amenities and premium interiors and upholstery. The exterior is further enhancedwith the stunning body graphics and a specially designed crest emblem on the C Pillar, tail gate and IP,the latter making a fitting badge of honour. In addition the exciting blue vision lamps and ski rack add adash of style to this popular and successful MPV. Specially designed Crest Emblem Walnut Brown Colour & Designer Body GraphicsThe smart exterior of the vehicle is further complemented by its plush interiors. The high gloss finishcentre bezel, IP appliqués, arm rest, door trims and gear knob insert adds to the executive stylestatement. Further the rich imported Italian leather upholstery in the seats along with centre panel inperforated finish and saddle stitch, heighten the style quotient. And it is not just the seats; even thesteering wheel and gear knob are wrapped in Italian leather to enhance the interiors, add a touch ofclass and make the customer feel pampered. A customized Inverter with a 3-pin plug point at the centerconsole has been introduced that gives the added utility to the Customers.
  • 2. Genuine Italian Leather Seats Leather wrapped Steering Wheel Leather wrapped Gear Knob Celebration Edition Badging High Gloss Dark Chocolate Wood Finish Customized Inverter with a 3-pin plug point & USB portSpeaking on the Xylo Celebration Edition, Mr. Vivek Nayer, Senior Vice President, Marketing,Automotive Division, Mahindra & Mahindra Ltd. said, “With its executive, classy appearance and plushinteriors, I am sure that the Xylo Celebration Edition will be an instant hit with the customer. Anunmitigated success in the MPV segment since its launch, the Xylo has kept up the momentum even onits 2nd year and today we are celebrating with this Celebration edition. I am sure that this limited editionwill create a new benchmark in class and exclusivity. Equipped with premium leather, special finishesand trimmings, this limited edition of the ever popular Xylo will appeal to the connoisseurs of luxury andclass.”Other additional features include a long list of safety and security features such as the ABS (Anti lockbraking System), keeping the vehicle totally in control while braking hard on slippery surfaces. Furtherthe unique flat bed front seats allows one to recline to degrees otherwise unheard of in other vehicles isanother notable feature in the Xylo Celebration Edition, making it an MPV of choice.Perhaps the most complete car with luxury comforts to enter the Indian market, the Mahindra Xylo hasbeen a runaway success since its launch in January 2009. In addition to its fuel efficiency, the MahindraXylo boasts a wide array of unique features including Digital Drive Assist System (DDAS), foldable flighttrays, Reverse Park assist and surround cool dual ACs – leading its customers to perceive it as an idealalternative to premium sedans.
  • 3. Style, luxurious space and comfort for long drivesThe XYLO’s value proposition of style, luxurious space and comfort continues with the CelebrationEdition. Sleek contours coupled with structured edges and the signature Mahindra front grille give theXYLO the sophistication of a sedan and the aggressive stance of an SUV. The strong curves on the bonnetand fenders add to the car’s stature. Body side cladding with chrome rails and rear lamp clusters withwell defined edges add oodles of panache to the car’s design. Stylish clear lens headlamps add to thecar’s cool quotient.About The Mahindra GroupThe Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries thatdrive economic growth, enjoying a leadership position in tractors, utility vehicles, informationtechnology, and vacation ownership. Mahindra has a presence in the automotive industry, agribusiness,aerospace, components, consulting services, defense, energy, finance and insurance, industrialequipment, logistics, real estate, retail, steel, and two wheelers. A US $7.1 billion multinational groupbased in Mumbai, India, Mahindra employs more than 112,000 people in over 79 countries. In 2010,Mahindra was named among the Forbes Asian Fab 50 and the Credit Suisse Great Brands ofTomorrow. Its flagship company Mahindra & Mahindra Limited has recently earned the distinction ofbeing the only Indian automobile manufacturer to feature in the top 10 list of the CarbonDisclosure Leadership Index in India,- 2010, created by the Carbon Disclosure Project (CDP). For moreinformation, visit www.mahindra.comFor further information, please contact:Ms. Roma BalwaniSenior Vice President & Group Head, Corporate CommunicationsMahindra & Mahindra LtdPhone: (+91-22) 2490 1441Fax: (+91-22) 2490 0830Email: balwani.roma@mahindra.com