Transcript of "Mahindra Launches the New Mighty Muscular Scorpio - PR"
Press Release For Immediate Publication
The iconic Scorpio now has even more sting!
Mahindra launches the New Mighty, Muscular Scorpio at Rs. 7.21 lakh*
Left to Right: Mr. Rajesh Jejurikar, Chief of Operations, Automotive Sector, Mahindra &
Mahindra Ltd., Dr. Pawan Goenka, President, Automotive Sector, Mahindra & Mahindra
Ltd. and Mr. Rajan Wadhera, Chief of Engineering & Development, Automotive Sector,
Mahindra & Mahindra Ltd. in front of the New Mighty, Muscular Scorpio which was
Mahindra launches the New Mighty, Muscular Scorpio with a fresh new look that
enhances its sporty & adventurous image
The powerful & highly successful 2.2 litre advanced mHawk engine is now available on
the Scorpio LX, SLE & VLX
This range is now available at unbeatable prices starting from Rs. 7.21 lakh (LX), going
up to Rs. 9.2 lakh (VLX) ex-showroom Delhi, post significant price reductions ranging
from Rs. 34,000/- to Rs. 70,000/-.
Scorpio becomes the first product in India to offer a BS-IV compliant version
Mahindra’s revolutionary Micro Hybrid technology is now available on the Scorpio VLX &
March 06, 2009, Mumbai: Mahindra & Mahindra Ltd. (M&M), the undisputed market leader in
utility vehicles, today unveiled the New, Mighty Muscular Scorpio which is also the first
product in India to offer a BS-IV compliant version. The Scorpio features the technologically
advanced mHawk engine and also incorporates Mahindra’s revolutionary Micro Hybrid
technology. The Scorpio’s new, mighty, muscular look will now be available across all
The New, Mighty Muscular Scorpio powered by the advanced mHawk engine starts at
an attractive Rs. 7.21 lakh (ex-showroom Delhi).
“The Scorpio’s strong value proposition lies in its versatility, its ability to morph and mould
itself according to the changing template of customer needs. The new Scorpio remains a true
blue Mahindra vehicle at heart and with its macho, stylish looks and amazing go-anywhere
capability, it will further enhance our domination of the UV market,” Dr. Pawan Goenka,
President, Automotive Sector, Mahindra & Mahindra Ltd.
“Mahindra’s ingenious approach to driving efficiencies and costs have enabled us to provide
additional customer value up to Rs. 70,000/-. The New Scorpio has the ability to expand the
market and to appeal to a new set of customers,” said Mr. Rajesh Jejurikar, Chief of
Operations, Automotive Sector, Mahindra & Mahindra Ltd.
“We are especially pleased to be the first company to launch a BS-IV compliant version in
India, more than a year before it becomes mandatory. We are also delighted to introduce
Mahindra’s revolutionary Micro Hybrid technology on the Scorpio VLX with mHawk,” said Mr.
Rajan Wadhera, Chief of Engineering & Development, Automotive Sector, Mahindra &
What’s New: Front grille, headlights, bonnet scoop, fog lamps, bumpers, embossed side
cladding, door handles, rear integrated footstep, seats, upholstery, powered ORVMs, 2-Din
audio system, gear knob, parking brake, digital immobiliser.
* Scorpio LX price – ex-showroom Delhi. Please note – Any other levies or taxes if
applicable, are extra.
Front Grille Chunky
Variants What's New (Rs. Reduction
New Look, mHawk Engine, New Ergonomic
LX 7.21 34000 54000
Seats, Digital Immobiliser
New Look, mHawk Engine, ABS, New
Ergonomic Seats, New Tan&Beige
SLE 8.20 25000 60000
Upholstery, Powered ORVMs, Digital
New Look, 2-DIN Audio System, New
VLX Ergonomic Seats, Powered ORVMs, Digital 9.20 70000 70000
Immobiliser, Microhybrid Technology
New Look, 2-DIN Audio System, New
VLX BS-IV Ergonomic Seats, Powered ORVMs, Digital 9.30
Immobiliser, Microhybrid Technology
VLX New Look, 2-DIN Audio System, New
Ergonomic Seats, Powered ORVMs, Digital 9.99 46000 46000
* Prices in above table are ex-showroom New Delhi
Sleek new physique
This mighty, muscular, new Scorpio takes the Mahindra DNA of
tough and rugged to a different level altogether with its brawny
demeanour. The Scorpio’s
signature front grille now boasts a
glint of silver in the middle, while
the ‘gladiator’-like wrap-around bumpers provide the Scorpio
with enough armour to take on any other vehicle in its path.
The striking, new bonnet scoop adds teeth to the Scorpio’s
aggressive bearing, while chunky, easy to grip door handles
provide extra muscle.
The new, dual tone ORVMs are electrically powered and obey your
command at the touch of a button. The Scorpio’s rear footstep is now
seamlessly integrated with the rear bumper, allowing you to enter and
exit with ease.
Powerful, multi-focal headlights with a unique ‘Sunrays’ reflector
design, give the Scorpio hawk like vision, even on the darkest of
nights. These are complemented by sporty, new fog lamps. New
side cladding embossed with the ‘SCORPIO’ logo adds a dash of
style to India’s most loved SUV.
The Scorpio is now available in two new shades – Mystique
Purple and Toreador Red, giving this powerful SUV a royal touch.
Sink into luxury
The new, mighty muscular Scorpio’s brawny
appearance can be quite deceptive, however, for
once you step inside you will find yourself
enveloped in the lap of luxury. The new,
ergonomically designed seats have been
designed after meticulous ‘Body Pressure
Mapping’ and will literally ‘hug you’ with their
new foam contours. So now, no matter how
rough the ride, the seats will keep you planted
and comfortable through every bump and bend
in the road.
The plush interior cabin is draped in rich fabric which is available in two seductive colour
themes – black allure and a new tan and beige combination.
The swanky 2 Din Audio System is feature packed and enables
playback from MP3s and CDs, SD cards and USB devices, keeping
you entertained while on the road.
The Scorpio’s sporty new gear knob is racing-inspired
and easy to grip.
The new Scorpio’s macho, muscular exterior is complemented
by astounding power under the bonnet. The technologically
advanced 2.2 litre, 4-cylinder, mHawk diesel engine is what
makes the Scorpio the powerhouse that it is. It propels the
Scorpio from 0 to 60 km/h in 5.7 seconds flat and offers an
amazing 120 bhp of power, making you feel like the king of the
The mHawk engine, introduced in November 2007 on the VLX, has been a runaway success
and will now be available on the VLX, LX and SLE variants of the Scorpio.
The 2nd generation Bosch Common Rail system with solenoid injectors intelligently manages
fuel supply to the engine. The 4-valves per cylinder and fuel spray design, give the mHawk
engine an enormous boost to fuel efficiency and helps conserve the environment too.
Moreover, the mHawk’s innovative 2-stage chain drive system and hydraulic lash adjuster cut
down engine noise levels drastically, making this monster deceptively quiet.
Gentle on the environment
The majestic new Scorpio is a gentle giant. It is the first Indian auto
brand to comply with BS-IV emission norms which makes it less
polluting. A version of the BS-IV compliant Scorpio VLX is now
available across metros.
Moreover, Mahindra’s radical Micro Hybrid technology allows the
engine to intelligently switch into standby mode when not required,
thus conserving fuel. A technological innovation developed by the
Mahindra Research & Development team with the support of M/S
BOSCH, the Micro Hybrid technology is based on the simple
principle of not burning fuel when it is not required. It automatically
detects moments, during the drive, when the vehicle is idle and
switches off the engine. The engine starts seamlessly as soon as
the driver depresses the clutch.
The vehicle, thus, burns less fuel, reducing pollution and conserving the environment. The
system also monitors health of the battery, safety requirements, engine temperature, etc. for a
Micro Hybrid technology will now be available in the VLX and M2DI variants of the Scorpio.
About The Mahindra Group
The US $6.7 billion Mahindra Group is among the top 10 industrial houses in India. Mahindra
is the market leader in multi-utility vehicles in India. It made a milestone entry into the
passenger car segment with the Logan. Mahindra & Mahindra is the only Indian company
among the top tractor brands in the world.
The Group has a leading presence in key sectors of the Indian economy, including the
financial services, trade, retail and logistics, automotive components, after-market,
information technology and infrastructure development. Mahindra has made an entry in the
two-wheeler segment which will see the company emerge as a full-range player with a
presence in almost every segment of the automobile industry.
Mahindra's Farm Equipment Sector is the proud recipient of the Japan Quality Medal, the only
tractor company worldwide to be bestowed this honour. It also holds the distinction of being
the only tractor company worldwide to win the Deming Prize. The US based Reputation
Institute recently ranked Mahindra among the top 10 Indian companies in its Global 200: The
World's Best Corporate Reputations list.
Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for its
first Sustainability Report for the year 2007-08.
For further enquiries, please contact:
Ms. Roma Balwani Sushant Balsekar
VP & Head - Corporate Communication Adfactors PR
Mahindra & Mahindra Ltd Phone: (022) 2204 9804