Mahindra Launches the New Mighty Muscular Scorpio - PR


Published on

The iconic Scorpio now has even more sting!

Mahindra launches the New Mighty, Muscular Scorpio at Rs. 7.21 lakh*

Published in: Automotive, Business
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Mahindra Launches the New Mighty Muscular Scorpio - PR

  1. 1. Press Release For Immediate Publication The iconic Scorpio now has even more sting! Mahindra launches the New Mighty, Muscular Scorpio at Rs. 7.21 lakh* Left to Right: Mr. Rajesh Jejurikar, Chief of Operations, Automotive Sector, Mahindra & Mahindra Ltd., Dr. Pawan Goenka, President, Automotive Sector, Mahindra & Mahindra Ltd. and Mr. Rajan Wadhera, Chief of Engineering & Development, Automotive Sector, Mahindra & Mahindra Ltd. in front of the New Mighty, Muscular Scorpio which was launched today. Synopsis :  Mahindra launches the New Mighty, Muscular Scorpio with a fresh new look that enhances its sporty & adventurous image  The powerful & highly successful 2.2 litre advanced mHawk engine is now available on the Scorpio LX, SLE & VLX  This range is now available at unbeatable prices starting from Rs. 7.21 lakh (LX), going up to Rs. 9.2 lakh (VLX) ex-showroom Delhi, post significant price reductions ranging from Rs. 34,000/- to Rs. 70,000/-.  Scorpio becomes the first product in India to offer a BS-IV compliant version  Mahindra’s revolutionary Micro Hybrid technology is now available on the Scorpio VLX & M2DI March 06, 2009, Mumbai: Mahindra & Mahindra Ltd. (M&M), the undisputed market leader in utility vehicles, today unveiled the New, Mighty Muscular Scorpio which is also the first product in India to offer a BS-IV compliant version. The Scorpio features the technologically advanced mHawk engine and also incorporates Mahindra’s revolutionary Micro Hybrid
  2. 2. technology. The Scorpio’s new, mighty, muscular look will now be available across all variants. The New, Mighty Muscular Scorpio powered by the advanced mHawk engine starts at an attractive Rs. 7.21 lakh (ex-showroom Delhi). “The Scorpio’s strong value proposition lies in its versatility, its ability to morph and mould itself according to the changing template of customer needs. The new Scorpio remains a true blue Mahindra vehicle at heart and with its macho, stylish looks and amazing go-anywhere capability, it will further enhance our domination of the UV market,” Dr. Pawan Goenka, President, Automotive Sector, Mahindra & Mahindra Ltd. “Mahindra’s ingenious approach to driving efficiencies and costs have enabled us to provide additional customer value up to Rs. 70,000/-. The New Scorpio has the ability to expand the market and to appeal to a new set of customers,” said Mr. Rajesh Jejurikar, Chief of Operations, Automotive Sector, Mahindra & Mahindra Ltd. “We are especially pleased to be the first company to launch a BS-IV compliant version in India, more than a year before it becomes mandatory. We are also delighted to introduce Mahindra’s revolutionary Micro Hybrid technology on the Scorpio VLX with mHawk,” said Mr. Rajan Wadhera, Chief of Engineering & Development, Automotive Sector, Mahindra & Mahindra Ltd. What’s New: Front grille, headlights, bonnet scoop, fog lamps, bumpers, embossed side cladding, door handles, rear integrated footstep, seats, upholstery, powered ORVMs, 2-Din audio system, gear knob, parking brake, digital immobiliser. * Scorpio LX price – ex-showroom Delhi. Please note – Any other levies or taxes if applicable, are extra. Integrated Rear Powered Footstep ORVMs Provocative New Bonnet Scoop Signature Front Grille Chunky Door Handles Road Armour Bumpers Embossed Side Cladding Sporty New Fog Multi- Lamps Reflector Headlights
  3. 3. Customer Price* Price Value Variants What's New (Rs. Reduction Creation Lakh) (Rs.) (Rs.) New Look, mHawk Engine, New Ergonomic LX 7.21 34000 54000 Seats, Digital Immobiliser New Look, mHawk Engine, ABS, New Ergonomic Seats, New Tan&Beige SLE 8.20 25000 60000 Upholstery, Powered ORVMs, Digital Immobiliser New Look, 2-DIN Audio System, New VLX Ergonomic Seats, Powered ORVMs, Digital 9.20 70000 70000 Immobiliser, Microhybrid Technology New Look, 2-DIN Audio System, New NEW NEW VLX BS-IV Ergonomic Seats, Powered ORVMs, Digital 9.30 VARIANT VARIANT Immobiliser, Microhybrid Technology VLX New Look, 2-DIN Audio System, New Ergonomic Seats, Powered ORVMs, Digital 9.99 46000 46000 Automatic Immobiliser * Prices in above table are ex-showroom New Delhi Sleek new physique This mighty, muscular, new Scorpio takes the Mahindra DNA of tough and rugged to a different level altogether with its brawny demeanour. The Scorpio’s signature front grille now boasts a glint of silver in the middle, while the ‘gladiator’-like wrap-around bumpers provide the Scorpio with enough armour to take on any other vehicle in its path. The striking, new bonnet scoop adds teeth to the Scorpio’s aggressive bearing, while chunky, easy to grip door handles provide extra muscle. The new, dual tone ORVMs are electrically powered and obey your command at the touch of a button. The Scorpio’s rear footstep is now seamlessly integrated with the rear bumper, allowing you to enter and exit with ease.
  4. 4. Powerful, multi-focal headlights with a unique ‘Sunrays’ reflector design, give the Scorpio hawk like vision, even on the darkest of nights. These are complemented by sporty, new fog lamps. New side cladding embossed with the ‘SCORPIO’ logo adds a dash of style to India’s most loved SUV. The Scorpio is now available in two new shades – Mystique Purple and Toreador Red, giving this powerful SUV a royal touch. Sink into luxury The new, mighty muscular Scorpio’s brawny appearance can be quite deceptive, however, for once you step inside you will find yourself enveloped in the lap of luxury. The new, ergonomically designed seats have been designed after meticulous ‘Body Pressure Mapping’ and will literally ‘hug you’ with their new foam contours. So now, no matter how rough the ride, the seats will keep you planted and comfortable through every bump and bend in the road. The plush interior cabin is draped in rich fabric which is available in two seductive colour themes – black allure and a new tan and beige combination. The swanky 2 Din Audio System is feature packed and enables playback from MP3s and CDs, SD cards and USB devices, keeping you entertained while on the road. The Scorpio’s sporty new gear knob is racing-inspired and easy to grip. Powerhouse Performance The new Scorpio’s macho, muscular exterior is complemented by astounding power under the bonnet. The technologically advanced 2.2 litre, 4-cylinder, mHawk diesel engine is what makes the Scorpio the powerhouse that it is. It propels the Scorpio from 0 to 60 km/h in 5.7 seconds flat and offers an amazing 120 bhp of power, making you feel like the king of the road. The mHawk engine, introduced in November 2007 on the VLX, has been a runaway success and will now be available on the VLX, LX and SLE variants of the Scorpio. The 2nd generation Bosch Common Rail system with solenoid injectors intelligently manages fuel supply to the engine. The 4-valves per cylinder and fuel spray design, give the mHawk
  5. 5. engine an enormous boost to fuel efficiency and helps conserve the environment too. Moreover, the mHawk’s innovative 2-stage chain drive system and hydraulic lash adjuster cut down engine noise levels drastically, making this monster deceptively quiet. Gentle on the environment The majestic new Scorpio is a gentle giant. It is the first Indian auto brand to comply with BS-IV emission norms which makes it less polluting. A version of the BS-IV compliant Scorpio VLX is now available across metros. Moreover, Mahindra’s radical Micro Hybrid technology allows the engine to intelligently switch into standby mode when not required, thus conserving fuel. A technological innovation developed by the Mahindra Research & Development team with the support of M/S BOSCH, the Micro Hybrid technology is based on the simple principle of not burning fuel when it is not required. It automatically detects moments, during the drive, when the vehicle is idle and switches off the engine. The engine starts seamlessly as soon as the driver depresses the clutch. The vehicle, thus, burns less fuel, reducing pollution and conserving the environment. The system also monitors health of the battery, safety requirements, engine temperature, etc. for a trouble-free performance. Micro Hybrid technology will now be available in the VLX and M2DI variants of the Scorpio. About The Mahindra Group The US $6.7 billion Mahindra Group is among the top 10 industrial houses in India. Mahindra is the market leader in multi-utility vehicles in India. It made a milestone entry into the passenger car segment with the Logan. Mahindra & Mahindra is the only Indian company among the top tractor brands in the world. The Group has a leading presence in key sectors of the Indian economy, including the financial services, trade, retail and logistics, automotive components, after-market, information technology and infrastructure development. Mahindra has made an entry in the two-wheeler segment which will see the company emerge as a full-range player with a presence in almost every segment of the automobile industry. Mahindra's Farm Equipment Sector is the proud recipient of the Japan Quality Medal, the only tractor company worldwide to be bestowed this honour. It also holds the distinction of being the only tractor company worldwide to win the Deming Prize. The US based Reputation Institute recently ranked Mahindra among the top 10 Indian companies in its Global 200: The World's Best Corporate Reputations list. Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for its first Sustainability Report for the year 2007-08. For further enquiries, please contact: Ms. Roma Balwani Sushant Balsekar VP & Head - Corporate Communication Adfactors PR Mahindra & Mahindra Ltd Phone: (022) 2204 9804
  6. 6. Phone: (+91-22) 24975176 Fax: (022) 2204 9814 Fax: (+91-22) 2490 0830 Mobile: (+91) 9702777559 Email