Mahindra blues festival

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Mumbai, December 8th, 2010: The Mahindra Group today announced the launch of the first season of the Mahindra Blues Festival. The festival, a first in India, will bring international Blues superstars …

Mumbai, December 8th, 2010: The Mahindra Group today announced the launch of the first season of the Mahindra Blues Festival. The festival, a first in India, will bring international Blues superstars like Buddy Guy, Jonny Lang, Shemekia Copeland and Matt Schofield to Mumbai. The festival will also feature home grown talent like Soulmate from Shillong, Saturday Night Blues band from Kolkata and The Luke Kenny Mojo Jukebox.

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  • 1. ‘Mahindra Blues Festival’ debuts in MumbaiMr. Anand Mahindra, Vice Chairman & Managing Director, Mahindra Group, announces the launch of the Mahindra Blues Festival 2011 Location: Media Cube, Mahindra Towers, Mumbai • Featuring top name International Blues artists - Buddy Guy, Jonny Lang, Shemekia Copeland, Matt Schofield • Also featuring popular Indian bands – Soulmate, Saturday Night Blues Band and the Luke Kenny Mojo Jukebox. • February 5-6, 2011 – Mehboob Studio (Bandra)Mumbai, December 8th, 2010: The Mahindra Group today announced the launch of the first season ofthe Mahindra Blues Festival. The festival, a first in India, will bring international Blues superstarslike Buddy Guy, Jonny Lang, Shemekia Copeland, and Matt Schofield to Mumbai. The festival willalso feature home grown talent like Soulmate from Shillong, Saturday Night Blues band from Kolkataand The Luke Kenny Mojo Jukebox. The two-day weekend festival will be held on February 5-6, 2011
  • 2. at the Mehboob Studio, Mumbai. As a prelude to the festival, promotional gigs will be held at Blue Frog,Mumbai, with prominent Indian Blues bands.Speaking at the Corporate Headquarters of Mahindra Group, Mr. Anand Mahindra, Vice Chairman andManaging Director, Mahindra Group, said, “The Blues, an American art form, ironically doesn’t getas much attention as it deserves in the country of its origin, and indeed, around the world. Wewould like the Mahindra Blues Festival to give this genre of music an overseas platform in the waythat Montreux has done for Jazz”.The Mahindra Blues Festival will play out at the iconic and retro Mehboob studio on February 5 th and 6th,2011. The studio will be designed specifically to create a Blues-like atmosphere, with three separatestages for multiple concerts and sessions with the artistes.The build-up to the festival will see renowned Indian Blues bands like The Beet Root BluesBand featuring Pratish Motwani & Milind Deora on December 21, 2010 and The Luke Kenny MojoJukebox on January 11, 2011 both at Blue Frog.Buddy Guy, a five-time Grammy winner, is the definitive Blues artiste and has been a key influence onpopular rock and Blues artistes like Eric Clapton, Jimi Hendrix and Stevie Ray Vaughan. Jonny Lang,the Grammy winning, former prodigy instrumentalist, topped the Billboard New Artist chart with his firstalbum at age 15, and stands now as a mature creative force having created five beautiful chart-toppingalbums. Shemekia Copeland is already a force to be reckoned with in the Blues. She’s shared the stagewith such luminaries as Buddy Guy, B.B. King, Taj Mahal and John Mayer. Heir to the rich tradition ofsoul-drenched divas like Ruth Brown, Etta James and Koko Taylor, Copeland’s shot at the eventual titleof Queen of the Blues is pretty clear. By some standards, she may already be there. MattSchofields prowess as a Blues guitarist has taken his band to twelve countries; seen him playing withiconic guitarists like Robben Ford; and brought him high praise in the Penguin Book of Blues Recordingsas one of only two living British artists in recording history to gain a maximum four-star rating.The Mahindra Group has had a long history of giving back to the communities it operates in. In additionto a wide array of CSR programs, the Group has been consistently supporting programs in Arts andCulture. The Mahindra Excellence in Theatre Awards (META) celebrated its fifth anniversary this year.META showcases and honours indigenous talent from remote areas of India in New Delhi each year.The Mahindra Blues Festival is an International Festival and commences at a time when the MahindraGroup is becoming increasingly global. The choice of Mumbai as the venue for the festival is fitting as notonly is it where the Mahindra Group is headquartered, but also because it’s a truly international city. Thefestival promises to make an instant connect with the citizens of Mumbai – who experience exaggeratedamounts of struggle, strife and success and take all this on with a smile on their face and a song on theirlips!The tickets to the Mahindra Blues Festival will be available shortly at www.bookmyshow.com, RhythmHouse and there is also a home delivery service (39895050). More information regarding the festival isavailable on www.mahindrablues.com. This festival is organized by Oranjuice Entertainment.About the Mahindra GroupMahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $7.1billion Indian multinational. It employs over 1,00,000 people across the globe and enjoys a leadershipposition in utility vehicles, tractors and information technology, with a significant and growing presence infinancial services, aerospace, after-market, real estate, hospitality, logistics. The Mahindra Group today isan embodiment of global excellence and enjoys a strong corporate brand image.
  • 3. Mahindra is the only Indian company among the top tractor brands in the world. It is today a full-rangeplayer with a presence in almost every segment of the automobile industry, from two-wheelers to UVs,SUVs and CVs. Mahindra has acquired a majority stake in REVA Electric Car Co Ltd. (now calledMahindra REVA), strengthening its position in the Electric Vehicles domain.The Mahindra Group expanded its IT portfolio when Tech Mahindra acquired Satyam Computer Services,now known as Mahindra Satyam.Its flagship company Mahindra & Mahindra Limited has recently earned the distinction of being the onlyIndian automobile manufacturer to feature in the top 10 list of the Carbon Disclosure Leadership Index inIndia,- 2010, created by the Carbon Disclosure Project (CDP). CDP is an independent not-for-profitorganization holding the largest database of primary corporate climate change information in the world.