“The growth experienced by Mahindra 2 Wheelers in Tamil Nadu is largely because there has been a good acceptance for our brands since the launch. The quality, reliability and durability of our products have played a major role in this. We have also done some innovative brand building and brand experiential activities over the last one year that has paid us dividends. Our network has also improved in the last one year. Our channel partners have played a major role in building a strong Mahindra 2 Wheeler brand in Tamil Nadu.” said Mr. Devendra Shinde, Vice President Marketing, Mahindra 2 Wheelers.