Press Release                                                                   For Immediate Publication

    62nd Mahind...
Rajasthan, the Great Escape has blazed a unique trail across the length and breadth of India. The
Mahindra Great Escape wa...
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62nd Mahindra Great Escape concludes successfully in Wayanad

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The 62nd edition of the Mahindra Great Escape, one of India’s most loved off-roading adventures, concluded successfully in Wayanad with over 60 vehicles from the Mahindra stable manoeuvring the challenging route. Mahindra customers from Wayanad and neighbouring areas participated in the rally. The Wayanad event received an overwhelming response from offroading enthusiasts, leaving everyone asking for more.

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62nd Mahindra Great Escape concludes successfully in Wayanad

  1. 1. Press Release For Immediate Publication 62nd Mahindra Great Escape concludes successfully in Wayanad September 25, 2010, Wayanad: The 62nd edition of the Mahindra Great Escape, one of India’s most loved off-roading adventures, concluded successfully in Wayanad with over 60 vehicles from the Mahindra stable manoeuvring the challenging route. Mahindra customers from Wayanad and neighbouring areas participated in the rally. The Wayanad event received an overwhelming response from offroading enthusiasts, leaving everyone asking for more. The rally was flagged off at 10:00 am from Vythri Village Resort, near Vythiri Town, Wayanad. Iconic Mahindra SUVs such as the Scorpio, Bolero, Getaway, Legend, Major and Classic negotiated an arduous route of almost 70 km. The convoy of vehicles negotiated the rugged terrain, dense forests, tangled jungles, deep valleys, vast stretches of mist capped mountains, slush, canals and white water streams, exploring the splendid natural beauty of Wayanad. “We are delighted to host the the Mahindra Great Escape in Wayanad for the very first time. The scenic yet challenging route was an off roader’s delight and gave Mahindra customers an idea of the tough and enduring nature of Mahindra vehicles. The adrenaline rush was palpable and the atmosphere was charged. Real time tweets and updates on various social networking sites by participants provided an additional charge to the overall excitement of the rally. We hope to return to Wayanad for another fun- filled edition of the Great Escape, soon,” said Mr. Vivek Nayer, Senior Vice President, Marketing, Automotive Sector, Mahindra & Mahindra Ltd. Further, in an effort to popularise 4X4 driving and educate off-roaders on its nuances, Mahindra & Mahindra has recently uploaded a training video on its website and on YouTube. The video essentially gives viewers an idea of how to engage 4X4 vehicles and manoeuvre them on difficult terrain, under various circumstances. This edition of the Mahindra Great Escape was conducted in association with JK Tyres, Bosch and Servo Lubricants. The Mahindra Great Escape route was chalked out by the Mahindra team, while the ‘With You Hamesha’ service team ensured that participants could enjoy the rally unhindered. Wayanad is a picturesque hill station nestled amongst the mountains of the Western Ghat. Clean and pristine, enchanting and hypnotizing, this land is filled with history and culture. It boasts of plantations, forests and wildlife, making it an ideal vacation destination. Mahindra Great Escape – a customer-centric initiative from Mahindra In essence, Mahindra Great Escapes are meant to be pure off-roading events in a convoy, designed to provide maximum thrill to Mahindra owners. They are organised to give customers the opportunity to explore the full off-roading capabilities of their vehicles, safely and with a lot of fun. First initiated in 1996, the Mahindra Great Escapes initially used to be small one-day events, but now they have evolved into spectacular weekend events. The routes are meticulously chosen to ensure excitement without compromising on safety. All through the route, there are rescue vehicles to help those in need. In addition, there are experts along the route who are ready to guide the drivers through difficult terrain that may require skilful driving. Through the years, the Great Escape has acquired a reputation as one of India’s premier off-roading events with each edition seeing eager participation from die-hard Mahindra fans and customers alike. From the hills of Coorg and the tea estates of Munnar to the undulating sand dunes of Mandawa in
  2. 2. Rajasthan, the Great Escape has blazed a unique trail across the length and breadth of India. The Mahindra Great Escape was recently held in Chandigarh, Hyderabad, Munnar in Kerala, Coorg in Karnataka, Panvel near Mumbai, Goa and also at Chikmagalur. About The Mahindra Group Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $7.1 billion Indian multinational. It employs over 1,00,000 people across the globe and enjoys a leadership position in utility vehicles, tractors and information technology, with a significant and growing presence in financial services, tourism, infrastructure development, trade and logistics. The Mahindra Group today is an embodiment of global excellence and enjoys a strong corporate brand image. Mahindra is the only Indian company among the top tractor brands in the world. It is today a full-range player with a presence in almost every segment of the automobile industry, from two-wheelers to CVs, UVs, SUVs and sedan. Mahindra recently acquired a majority stake in REVA Electric Car Co Ltd. (now called Mahindra REVA), strengthening its position in the Electric Vehicles domain. The Mahindra Group expanded its IT portfolio when Tech Mahindra acquired the leading global business and information technology services company, Satyam Computer Services. The company is now known as Mahindra Satyam. Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for its first Sustainability Report for the year 2007-08 and has also received the A+ GRI rating for the year 2008- 09. For further enquiries, please contact: Ms. Roma Balwani Senior Vice President – Group Corporate Communications Mahindra & Mahindra Ltd. Tel: (+91-22) 2490 1441 Fax: (+91-22) 2490 0830 Email: balwani.roma@mahindra.com

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