Focus on Mobile Commerce and Improving the lives of the unbanked January 2012 Colombo
Changing Role of a Telco from voice tointegrated services….
Telco Could getting to M Commerceleveraging on Scale……. Affluent 2% Bank Penetrated Segment 30% Telecom Penetrated Segment 85% Not Penetrated 15%
M Commerce includes three service categories:(1) Transfer, (2) Payments, (3) Banking Definition Comments Commerce transactions continue to grow, and the term includes the purchase and sale of a wide range of goods and The use of wireless handheld devices such as cellular services and are commonly grouped into: phones and laptops/Tablet/PC to conduct commercial - Transfer transactions online. - Payments - Banking Commerce Potential Service Offerings Delivery Models Services 1 Local Airtime Transfer SMS/Data/USSD Based Transactions Wallet based Paired Card Payments Remittance / Local Money Transfer Wallet based Online Payments Transfer International Airtime Transfer International Remittances Contactless NFC1 2 Bill Payments Payments Micro Payments and ticketing (Remote/Retail POS Retail Transactions, cash-in/cash-out Card Payments) Cash collections in FMCG 3 Account Inquiry/History Withdrawals / Deposits Banking Bank account > Bank account or Wallet Cross-border Bank account transfersSource: E&Y “Mobile Money 2011”,
Key Benefits that can be accrued through aTelco Banking partnership• Loyalty • Reaching • Accessibility• Revenue Untapped • Convenience• Cross Selling market • Inclusiveness • Cross SellingTelco Bank Consumer
Mobile Trading Trading Mobile Finance Consumer Credit P2P Credit Lending Revolving Credit m-Commerce Segments / Service Map Micro Credit Micro Insuarance Savings/InsWith Innovative Products and Services……. Mobile Savings Accounts uarance Mobile Banking Utility Bills Transaction Integrated al payments Payments Retail Purchases Card Linked Mobile Mobile Top Up Salary Accrual Mobile Payment Local Remittances International Remittances Cash Withdrawals Cash Deposits Transfers Mobile Bank Account Mobile Wallet Unbanked Banked Market Market Unbanked Mass Mass Affluent Affluent Market Mass
Key Enablers for Mobile Commerce in Sri Lanka Mobile Commerce in Sri Lanka 1 2 3 4 Regulatory Acceptance Accessibility Reliability System