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0000 mahala mobile presentation 2011load

0000 mahala mobile presentation 2011load



Mahala Mobile's offerings

Mahala Mobile's offerings



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    0000 mahala mobile presentation 2011load 0000 mahala mobile presentation 2011load Presentation Transcript

    • Who is mahalaMobile?
      Mobile Development
      • Mobile site design and setup, custom development
      • Full handset detection, auto mobile number detection
      • On-the-fly mobi site rendering based on handset capabilities
      • Mobile Ad serving engines
      • Mobile Analytics and reporting
      • SMS Gateway and SMS modules
      Mobile Marketing
      Ad targeting offered by the following methods:
      • Demographic, Geographic, Contextual, Device, Carrier
      • Mobile display vs Mobile Search
      • CPC Text + Banner and CPM Text + Banner ad placement on a number of mobile ad networks
      • We provide mobile strategy, campaign optimization, interim & post campaign reporting and post campaign click analysis
      • We also ensure all ads and campaigns are in accordance with the current Mobile Best Practice
    • mobile marketing and mobile technology enabler
      in-house design and technology development team
      creative mobile marketing and custom development solutions
      offers mobi sites, advertising & premium rated SMS and more...
      create a powerful mobile communication channel direct to your customer
      non intrusive mobile solutions that are designed according to your own strategy and objectives
      conceptualising, managing, developing & implementing mobile technologies
      Mobi Sites:
      * Home/service-products/optin- signup/contact/about pages
      * Mobile device recognition & rendering
      * Click-2-Call & SMS WAP Push links
      * Optin Database/Registration Form
      * SMS Short Codes/SMS, Multimedia, Voting & Voucher Modules
      * Mobile analytics (reporting)
    • mahalaSMS Advertising Campaigns :
      Mobile Site Advertising:
      SMS Advertising:
      60 characters that are provided for advertisers to be placed on any free text message being sent through mahalaSMS
      YAY! U2 is comng 2 S.Africa-Will buy tickets @ the shop 4 us now! It’s gonna b so gr8! <Visit tickets.mobi! Stand a chance to win ten U2 concert tickets>
      Connect to Goodyz
    • Some of our services
      Mahala means “free”mahalaMobile’s clients:
      • www.bongi.mobi
      • www.mahalasms.mobi
      • www.mahalachat.mobi
      • www.mahalavideo.mobi
      • www.mahalaweather.mobi
      • www.mahalasoccer.mobi
      • www.mahalatoilet.mobi
      • www.mybookmark.mobi
      • www.myhandset.mobi
    • What is
      What is bongi.mobi?
      • Is a place where anyone can build their own mobi site for MAHALA!
      • mahalaMobile has spent the last 2 years developing best practices for mobile development, all of which are showcased in bongi.mobi!
      • Fast document orientated database (as used by Facebook & YouTube)
      • Full Handset detection
      • Transcoding - Image/Font Resizing (based on handset capabilities)
      • Own Mobile Ad Serving
      • Geolocation, tinyURL
      • Multimedia (images, video, music)
      • Own Analytics and tracking
      • Click-2-call
      • SMS (including WAP PUSH), Email Modules
      • 3rd Party API Integration (weather, translation, currency conversion)
    • What is MX8.mobi?
      SMS ‘MX8’ to 33750 to get the WAP link. Cost R1.50
      What is mx8.mobi?
      • Wap-based IM chat platform (MXiT, Facebook)
      • IM is Session-based, some IM platforms are closed communities
      • Have to download app (OS dependant)
      • No-clickable ads
      No Problem! (Solution)
      • Server-side session maintenance, User Refresh, Cross Platform IM chat
      • Contextual based advertising (keyword mapping) – Messages + Presence
      Languages Used
      • Python, Java, PHP
      • OpenX (Ad server) – if its good enough for groupon its good enough for you
      • OpenFire (IM transport layer)
      • Tera-WURFL (Handset detection) - if its good enough for facebook its good enough for you
      • ActiveMQ (Message Queuing)
      API + Comms
      • XMLRPC, proxy via Cape Town
    • Mobile Check
      Your mobi.readiness score is calculated from the results displayed below. Failing tests and large page sizes both lower the score.
      Readiness, Size, Time & Cost
    • Handset Rendering
      Actual Device
    • Display vs Search?
    • Neil Croft
      (t) 011 025 2818 (sales)
      (t) 011 023 2818 (technical)
      (w) www.mahalamobile.co.za
      (e) technical@mahalamobile.co.za
      (e) sales@mahalamobile.co.za