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0000 mahala mobile presentation 2011load
0000 mahala mobile presentation 2011load
0000 mahala mobile presentation 2011load
0000 mahala mobile presentation 2011load
0000 mahala mobile presentation 2011load
0000 mahala mobile presentation 2011load
0000 mahala mobile presentation 2011load
0000 mahala mobile presentation 2011load
0000 mahala mobile presentation 2011load
0000 mahala mobile presentation 2011load
0000 mahala mobile presentation 2011load
0000 mahala mobile presentation 2011load
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0000 mahala mobile presentation 2011load

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Mahala Mobile's offerings

Mahala Mobile's offerings

Published in: Technology
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Transcript

  • 1.
  • 2. Who is mahalaMobile?
    Mobile Development
    • Mobile site design and setup, custom development
    • 3. Full handset detection, auto mobile number detection
    • 4. On-the-fly mobi site rendering based on handset capabilities
    • 5. Mobile Ad serving engines
    • 6. Mobile Analytics and reporting
    • 7. SMS Gateway and SMS modules
    Mobile Marketing
    Ad targeting offered by the following methods:
    • Demographic, Geographic, Contextual, Device, Carrier
    • 8. Mobile display vs Mobile Search
    • 9. CPC Text + Banner and CPM Text + Banner ad placement on a number of mobile ad networks
    • 10. We provide mobile strategy, campaign optimization, interim & post campaign reporting and post campaign click analysis
    • 11. We also ensure all ads and campaigns are in accordance with the current Mobile Best Practice
  • mobile marketing and mobile technology enabler
    in-house design and technology development team
    creative mobile marketing and custom development solutions
    offers mobi sites, advertising & premium rated SMS and more...
    create a powerful mobile communication channel direct to your customer
    non intrusive mobile solutions that are designed according to your own strategy and objectives
    conceptualising, managing, developing & implementing mobile technologies
    Mobi Sites:
    * Home/service-products/optin- signup/contact/about pages
    * Mobile device recognition & rendering
    * Click-2-Call & SMS WAP Push links
    * Optin Database/Registration Form
    * SMS Short Codes/SMS, Multimedia, Voting & Voucher Modules
    * Mobile analytics (reporting)
  • 12. mahalaSMS Advertising Campaigns :
    Mobile Site Advertising:
    SMS Advertising:
    60 characters that are provided for advertisers to be placed on any free text message being sent through mahalaSMS
    mahalaSMS
    YAY! U2 is comng 2 S.Africa-Will buy tickets @ the shop 4 us now! It’s gonna b so gr8! <Visit tickets.mobi! Stand a chance to win ten U2 concert tickets>
    Connect to Goodyz
    Reply
    Back
    Options
    mahalaSMS.mobi
  • 13. Some of our services
    Mahala means “free”mahalaMobile’s clients:
    • www.bongi.mobi
    • 14. www.mahalasms.mobi
    • 15. www.mahalachat.mobi
    • 16. www.mahalavideo.mobi
    • 17. www.mahalaweather.mobi
    • 18. www.mahalasoccer.mobi
    • 19. www.mahalatoilet.mobi
    • 20. www.mybookmark.mobi
    • 21. www.myhandset.mobi
  • What is
    What is bongi.mobi?
    • Is a place where anyone can build their own mobi site for MAHALA!
    • 22. mahalaMobile has spent the last 2 years developing best practices for mobile development, all of which are showcased in bongi.mobi!
    Technologies
    • Fast document orientated database (as used by Facebook & YouTube)
    • 23. Full Handset detection
    • 24. Transcoding - Image/Font Resizing (based on handset capabilities)
    • 25. Own Mobile Ad Serving
    • 26. Geolocation, tinyURL
    • 27. Multimedia (images, video, music)
    • 28. Own Analytics and tracking
    • 29. Click-2-call
    • 30. SMS (including WAP PUSH), Email Modules
    • 31. 3rd Party API Integration (weather, translation, currency conversion)
  • What is MX8.mobi?
    SMS ‘MX8’ to 33750 to get the WAP link. Cost R1.50
    What is mx8.mobi?
    • Wap-based IM chat platform (MXiT, Facebook)
    Problem?
    • IM is Session-based, some IM platforms are closed communities
    • 32. Have to download app (OS dependant)
    • 33. No-clickable ads
    No Problem! (Solution)
    • Server-side session maintenance, User Refresh, Cross Platform IM chat
    • 34. Contextual based advertising (keyword mapping) – Messages + Presence
    Languages Used
    • Python, Java, PHP
    Technologies
    • OpenX (Ad server) – if its good enough for groupon its good enough for you
    • 35. OpenFire (IM transport layer)
    • 36. Tera-WURFL (Handset detection) - if its good enough for facebook its good enough for you
    • 37. ActiveMQ (Message Queuing)
    API + Comms
    • XMLRPC, proxy via Cape Town
  • Mobile Check
    www.mahalasms.mobi
    Your mobi.readiness score is calculated from the results displayed below. Failing tests and large page sizes both lower the score.
    Readiness, Size, Time & Cost
  • 38. Handset Rendering
    Emulation
    Actual Device
  • 39. Display vs Search?
    VS
  • 40. Neil Croft
    (t) 011 025 2818 (sales)
    (t) 011 023 2818 (technical)
    (w) www.mahalamobile.co.za
    (e) technical@mahalamobile.co.za
    (e) sales@mahalamobile.co.za

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