Social Media for Events How to leverage the internet for your events…. And have fun doing it!! Indie Biz Chicks Conference May 6, 2009 http://www.flickr.com/photos/spookymomma/2890619895/in/set-72157607527404118/

http://www.facebook.com/home.php#/photo.php?pid=1979700&id=706991554

What we’ll talk about The online Event Cycle A few Success Stories Easy things you can do today! http://www.flickr.com/photos/mom2summit/3296242307/

The online Event Cycle

A few Success Stories

Easy things you can do today!

Social Media is a Conversation between actual HUMANS!

It’s not about tools, it’s all about your STORY! (just follow the yellow brick road) http://www.flickr.com/photos/chishikilauren/10780774/

Online Event Cycle http://www.flickr.com/photos/ayashok-s_d40/1520743020/

Step 1: Start Listening

What are people saying to/about you? www.google.com/alerts Email updates for your company name and keywords www.technorati.com/watchlist Powerful Social Media search engine watches for your terms and updates you http://search.twitter.com Search for what you care about on Twitter Step 1: Start listening!

Step 2: Set up your response + promotion vehicles

Keep it consistent EVERYWHERE Create an Avatar Add important links / personal brands to your email footers

Keep it consistent EVERYWHERE

Create an Avatar

Add important links / personal brands to your email footers

Flesh out your profile Be picky on who you connect with Add your Social Media links Re-purpose other content Be fun and interesting Step 2: Set up your response + promotion vehicles Your Facebook Profile at a Glance

Flesh out your profile

Be picky on who you connect with

Add your Social Media links

Re-purpose other content

Be fun and interesting

Step 3: Start spreading the news….

Step 3: Start Spreading the News Facebook Events ROCK!!

Step 3: Start Spreading the News! Your Blog is a conversation: Get is Started!!

Step 3: Start Spreading the News! Keep it connected and consistent Tie it all in together Put your SM links on your stickers, mail outs, etc Re-purpose your content BADGES!!!

Tie it all in together

Put your SM links on your stickers, mail outs, etc

Re-purpose your content

BADGES!!!

Step 3: Start Spreading the News! Blog bling: You DO need those ‘Stinkin’ Badges’ (It makes your event portable!)

http://christynelson.etsy.com www.twitter.com/sra_nelson www.christynelson.net www.flickr.com/groups/christynelson/ Branding, growing Community and having FUN

Step 4: Follow up Fun!

It really, really, really matters! www.flickr.com/photos/90458343@N00/58742420/

http://culintro.com/en/photos/albums/v/3 http://twitter.com/culintro http://culintro.com/g-vine-cocktails/ Make them (really) feel special www.culintro.com

Excited about your next event? Quickie To-Do’s Track the buzz about you ( www.google.com/alerts ) Market on Facebook ( www.facebook.com ) Connect your networks! - Flickr ( www.flickr.com ) - Twitter ( www.twitter.com ) - Your Blog - Offline marketing pieces Be playful and have fun - How can you make someone’s day? - Be gracious and awesome 

Track the buzz about you ( www.google.com/alerts )

Market on Facebook ( www.facebook.com )

Connect your networks! - Flickr ( www.flickr.com ) - Twitter ( www.twitter.com ) - Your Blog - Offline marketing pieces

Be playful and have fun - How can you make someone’s day? - Be gracious and awesome 

Let’s review! Grow that Personal Brand! Keep it connected (and make your life easier) Be playful and interactive during and after your event http://www.flickr.com/photos/mom2summit/3296242307/ www.flickr.com/photos/estherase/61207180

Grow that Personal Brand!

Keep it connected (and make your life easier)

Be playful and interactive during and after your event

Get Personal Branding! Maggie McDonald Operations - The Web Marketing Company www.schipul.com // www.tendenci.com Blog: www.magsmacncheese.com Twitter: www.twitter.com/magsmac Find my slides on Slideshare: www.slideshare.net/magsmac

Questions? Inquiries? Preguntas? www.flickr.com/photos/oberazzi/318947873