Social Media For Events

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Social Media and Events have a very symbiotic relationship. Whether it is a craft show or a mammoth conference, learn how to get the Online Event Cycle working for you!

Social Media and Events have a very symbiotic relationship. Whether it is a craft show or a mammoth conference, learn how to get the Online Event Cycle working for you!

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  • 1. Social Media for Events How to leverage the internet for your events…. And have fun doing it!! Indie Biz Chicks Conference May 6, 2009 http://www.flickr.com/photos/spookymomma/2890619895/in/set-72157607527404118/
  • 2. http://www.facebook.com/home.php#/photo.php?pid=1979700&id=706991554
  • 3. What we’ll talk about
    • The online Event Cycle
    • A few Success Stories
    • Easy things you can do today!
    http://www.flickr.com/photos/mom2summit/3296242307/
  • 4.  
  • 5. Social Media is a Conversation between actual HUMANS!
  • 6. It’s not about tools, it’s all about your STORY! (just follow the yellow brick road) http://www.flickr.com/photos/chishikilauren/10780774/
  • 7. Online Event Cycle http://www.flickr.com/photos/ayashok-s_d40/1520743020/
  • 8. Step 1: Start Listening
  • 9. What are people saying to/about you? www.google.com/alerts Email updates for your company name and keywords www.technorati.com/watchlist Powerful Social Media search engine watches for your terms and updates you http://search.twitter.com Search for what you care about on Twitter Step 1: Start listening!
  • 10. Step 2: Set up your response + promotion vehicles
  • 11.  
  • 12.
    • Keep it consistent EVERYWHERE
    • Create an Avatar
    • Add important links / personal brands to your email footers
  • 13.
    • Flesh out your profile
    • Be picky on who you connect with
    • Add your Social Media links
    • Re-purpose other content
    • Be fun and interesting
    Step 2: Set up your response + promotion vehicles Your Facebook Profile at a Glance
  • 14. Step 3: Start spreading the news….
  • 15. Step 3: Start Spreading the News Facebook Events ROCK!!
  • 16. Step 3: Start Spreading the News! Your Blog is a conversation: Get is Started!!
  • 17. Step 3: Start Spreading the News! Keep it connected and consistent
    • Tie it all in together
    • Put your SM links on your stickers, mail outs, etc
    • Re-purpose your content
    • BADGES!!!
  • 18. Step 3: Start Spreading the News! Blog bling: You DO need those ‘Stinkin’ Badges’ (It makes your event portable!)
  • 19. http://christynelson.etsy.com www.twitter.com/sra_nelson www.christynelson.net www.flickr.com/groups/christynelson/ Branding, growing Community and having FUN
  • 20.  
  • 21. Step 4: Follow up Fun!
  • 22. It really, really, really matters! www.flickr.com/photos/90458343@N00/58742420/
  • 23. http://culintro.com/en/photos/albums/v/3 http://twitter.com/culintro   http://culintro.com/g-vine-cocktails/ Make them (really) feel special www.culintro.com
  • 24.  
  • 25. Excited about your next event? Quickie To-Do’s
    • Track the buzz about you ( www.google.com/alerts )
    • Market on Facebook ( www.facebook.com )
    • Connect your networks! - Flickr ( www.flickr.com ) - Twitter ( www.twitter.com ) - Your Blog - Offline marketing pieces
    • Be playful and have fun - How can you make someone’s day? - Be gracious and awesome 
  • 26. Let’s review!
    • Grow that Personal Brand!
    • Keep it connected (and make your life easier)
    • Be playful and interactive during and after your event
    http://www.flickr.com/photos/mom2summit/3296242307/ www.flickr.com/photos/estherase/61207180
  • 27. Get Personal Branding! Maggie McDonald Operations - The Web Marketing Company www.schipul.com // www.tendenci.com Blog: www.magsmacncheese.com Twitter: www.twitter.com/magsmac Find my slides on Slideshare: www.slideshare.net/magsmac
  • 28. Questions? Inquiries? Preguntas? www.flickr.com/photos/oberazzi/318947873