Social Media and the Job Search

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Looking for a new job can be challenging, even in the era of the internet and social media. However, learning to effectively use LinkedIn and Twitter to build your personal brand and engage with companies who are hiring can improve your chances of landing a new job.

Tips by Rachel Wisuri at Magoosh!
Visit us at magoosh.com and read our company blog at http://magoosh.com/blog/

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Social Media and the Job Search

  1. 1. Social Media and the Job Search
  2. 2. I. Intro + general tips II. LinkedIn III. Twitter IV. What to avoid
  3. 3. Why use social media in your job search? ● 1 out of 7 people who are referred get hired vs. 1 in 100 who are not referred! ● Social media now helps 1 in 6 job hunters find employment
  4. 4. General Tips For All Networks ● Decide who you are, and portray yourself accordingly across your profiles. ● Build meaningful relationships. ● Don’t beg for it.
  5. 5. ● Be authentic. ● Demonstrate expertise. ● You don’t need a huge number of followers to make this work.
  6. 6. LinkedIn
  7. 7. Make your profile awesome. ● Include a profile picture ● List your skills ● Fill out the Summary section ● Share regularly and wisely ● Show your personality
  8. 8. Let people know you’re looking!
  9. 9. Make connections. ● Personalize your invitation to connect ● Join relevant Groups
  10. 10. Examples of groups:
  11. 11. ● Follow companies you’re interested in ● Join alumni networks
  12. 12. ● Make use of mutual connections
  13. 13. ● Focus on fit ● Do your research!
  14. 14. Summary ● Make an awesome profile ● Engage & be active ● Leverage connections
  15. 15. Twitter
  16. 16. Twitter Terminology ● Reply = respond to someone’s tweet ● RT (retweet) = like Facebook’s “share” ● Mention = when you tweet directly at someone ● Favorite = like a “like” on Facebook
  17. 17. Complete your profile. ● Picture, background, bio
  18. 18. Follow people! ● Companies you want to work for ● Employees of those companies What to do with that spiffy profile.
  19. 19. Search for company’s handle
  20. 20. Voila!
  21. 21. ● Industry experts ● Things you like = personality + fun
  22. 22. What to tweet: ● Industry news ● Interact with companies/employers/ people who do what you want to do ● Personality/interests ● Self-promotion
  23. 23. Follow hashtags and join chats: ● Job listings: #jobs, #recruiting, #sfjobs, #jobadvice, #hiring, #jobhunt, #jobsearch ● Industry conferences - ex: #mozcon ● Industry chats - ex: #edchat, #ednewschat
  24. 24. Let people know you’re looking! #Engineer looking for a #job in the #SFbayarea. Hit me up! #jobsearch
  25. 25. Summary ● Complete profile - let people know what you’re about ● Engage with industry leaders/people who work at companies you want to work at; build relationships. ● Be an asset to the community
  26. 26. Other social platforms w/ potential ● Personal blog (your own) ● Company blogs ● Company Facebook pages ● Quora ***make your Facebook private
  27. 27. Last step: Take it offline! “Hey I’m really interested in [industry]. Any chance we could meet up for a cup of coffee sometime?”
  28. 28. Magoosh is hiring! http://magoosh.com/jobs/

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