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Al Arabiya News Channel: Publishing Articles At The Speed of Light
Al Arabiya News Channel: Publishing Articles At The Speed of Light
Al Arabiya News Channel: Publishing Articles At The Speed of Light
Al Arabiya News Channel: Publishing Articles At The Speed of Light
Al Arabiya News Channel: Publishing Articles At The Speed of Light
Al Arabiya News Channel: Publishing Articles At The Speed of Light
Al Arabiya News Channel: Publishing Articles At The Speed of Light
Al Arabiya News Channel: Publishing Articles At The Speed of Light
Al Arabiya News Channel: Publishing Articles At The Speed of Light
Al Arabiya News Channel: Publishing Articles At The Speed of Light
Al Arabiya News Channel: Publishing Articles At The Speed of Light
Al Arabiya News Channel: Publishing Articles At The Speed of Light
Al Arabiya News Channel: Publishing Articles At The Speed of Light
Al Arabiya News Channel: Publishing Articles At The Speed of Light
Al Arabiya News Channel: Publishing Articles At The Speed of Light
Al Arabiya News Channel: Publishing Articles At The Speed of Light
Al Arabiya News Channel: Publishing Articles At The Speed of Light
Al Arabiya News Channel: Publishing Articles At The Speed of Light
Al Arabiya News Channel: Publishing Articles At The Speed of Light
Al Arabiya News Channel: Publishing Articles At The Speed of Light
Al Arabiya News Channel: Publishing Articles At The Speed of Light
Al Arabiya News Channel: Publishing Articles At The Speed of Light
Al Arabiya News Channel: Publishing Articles At The Speed of Light
Al Arabiya News Channel: Publishing Articles At The Speed of Light
Al Arabiya News Channel: Publishing Articles At The Speed of Light
Al Arabiya News Channel: Publishing Articles At The Speed of Light
Al Arabiya News Channel: Publishing Articles At The Speed of Light
Al Arabiya News Channel: Publishing Articles At The Speed of Light
Al Arabiya News Channel: Publishing Articles At The Speed of Light
Al Arabiya News Channel: Publishing Articles At The Speed of Light
Al Arabiya News Channel: Publishing Articles At The Speed of Light
Al Arabiya News Channel: Publishing Articles At The Speed of Light
Al Arabiya News Channel: Publishing Articles At The Speed of Light
Al Arabiya News Channel: Publishing Articles At The Speed of Light
Al Arabiya News Channel: Publishing Articles At The Speed of Light
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Al Arabiya News Channel: Publishing Articles At The Speed of Light

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This presentation was given at Amplify Miami 2014 by Davide Guzzetti, Consultant and Web Project Manager at Tinext. …

This presentation was given at Amplify Miami 2014 by Davide Guzzetti, Consultant and Web Project Manager at Tinext.

With 70 million users per month and peaks of 20,000 visitors per second, AlArabiya.net is the most accessed news source of the Middle East.

This presentation describes how Tinext’s implementation of Magnolia CMS helped the 24/7 active, 180-people of Al Arabiya’s editorial team to smoothly write and publish their articles on the news portal. Moreover, some custom features - dashboards, personalisation of page editor, and advanced workflow - are presented so to demonstrate how Tinext could meet the tough requirement of entering an article in the system and having it published in less than 3 minutes.

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  • 1. DD.MM.YYYY at Venue/CustomerFirst Last, Role Keeping the news giant Al Arabiya at the forefront of breaking news 1 Version 1.0 Magnolia is a registered trademark owned by Magnolia International Ltd. Davide Guzzetti, Consultant & Project Manager Tinext Date: 19.02.2014
  • 2. !  About Al Arabiya news channel and AlArabiya.net !  About Tinext !  An overview of AlArabiya projects !  Why Magnolia !  Customizing Magnolia for fast article publishing !  Editorial dashboard !  Non-linear workflow !  Revamping AlArabiya English !  “The switch” !  Key achievements !  A few takeaways 2 Agenda Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
  • 3. 3 About TINEXT Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd. Tinext combines the latest digital marketing expertise together with the deep technical understanding of a seasoned enterprise systems integrator. !  Three core practices: !  Digital marketing (IA, UX, mobile, social) !  Systems integration (enterprise java devs, verticalized on Magnolia) !  Managed Cloud Services (fully managed hosted Magnolia applications) Since 2001, our teams have conceived, delivered, deployed and maintained more than 500 successful projects, with clients including Al Arabiya News Channel, Royal Caribbean International, Whirlpool Europe, City of Lausanne, Generali Group and Swiss national broadcasters RSI.
  • 4. 4 Who is Al Arabiya News Channel? Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd. http://www.youtube.com/watch?v=MnwXUR4SDVo
  • 5. 5 Key facts about Al Arabiya and alarabiya.net Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd. +70 mio visitors/month x10 = 10 times the population of Switzerland 4 languages arabic, english, urdu, farsi 4 sites, +30 sections 23 mio potential viewers 160’000 webpages Most visited website of the middle-east +200 articles published every day 40 editors publishing 24/7 traffic peaks of 20’000 visitors per sec 2 channels all-news 24/7
  • 6. 6 AlArabiya projects at a glance Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd. CMS REPLACEMENT ARABIC REVAMP ENGLISH REVAMP ONGOING MAINTENANCE June 2012 March 2013 September 2013 November 2013 today
  • 7. !  CMS Replacement !  From a custom proprietary CMS to a bespoke Magnolia CMS implementation !  AlArabiya English website revamp !  New front-end (responsive layout) + additional features !  AlArabiya Arabic website revamp !  New front-end (responsive layout) + additional features !  Ongoing maintenance !  Fixing, new features, architectural changes 7 Al Arabiya Projects at a glance /2 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
  • 8. MAGNOLIA CMS !  From a custom proprietary CMS to a bespoke Magnolia CMS implementation 8 CMS replacement Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd. Nuxeo DAM CDN Limelight video repository Reuters feed Feeds for MOBILE APPS Newsletter iContact SOLR search TWC feeds Live streaming Legacy TV systems SOLR search News letter SOCIAL
  • 9. !  Responsive HTML !  New features and integrations, e.g. Video on Demand (VoD) section 9 Front-end revamping Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
  • 10. 10 The need Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd. cope with high traffic loads fast article publishing easiness of integrations security against hackers’ attacks
  • 11. 11 Advantages of Magnolia CMS Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd. cope with high traffic loads fast article publishing easiness of integrations security against hackers’ attacks scalability of the system open source, easy to customize seamless integration with external systems and feeds separation between author/public
  • 12. 12 Most challenging requirement Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd. cope with high traffic loads fast article publishing easiness of integrations security against hackers’ attacks
  • 13. !  Articles to be entered in the system and published as fast as possible !  Journalists, not webmasters !  Different newsrooms and different roles within newsrooms !  Huge amount of multimedia content (coming from the TV) 13 Challenges Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
  • 14. 14 How long are 3 minutes? The time for a coffee… Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd. …the Italian coffee
  • 15. 15 What happens in 3 minutes Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd. NEWS ARRIVES VIDEO/ IMAGES ADDED NEWS IS EDITED TEXT IS REVIEWED NEWS ONLINE NEWS UPDATED OK FOR PUBLISHING NEWS ASSIGNED TO SECTIONS 3 minutes
  • 16. 16 “We see hope everywhere” Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
  • 17. 1.  Different work environments (repositories) 2.  In-line editing 3.  Hierarchical structure of content 4.  Linear workflow 17 Quick article creation: areas of improvement Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
  • 18. 18 Three different repositories Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd. DMS (assets) INBOX (publication) WEBSITE (content)
  • 19. 19 Everything in one place: the editorial dashboard Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd. WEBSITE (content) DMS (assets) INBOX (publication)
  • 20. 20 Direct upload to DMS Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd. Add files to the DMS by drag-and-drop Also supported while uploading: Multilingual metadata Manual cropping/resizing adjustments
  • 21. 21 Quick article creation: areas of improvement Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd. Single-step activation. Can occur: !  From the editorial dashboard !  From the article’s page (custom toolbar in the in- line editing view) One-click publication
  • 22. 26 Non-linear collaboration Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd. ! Workflow status per each role Users are notified at each step
  • 23. !  Change in the presentation logic and business logic !  Responsive HTML !  New features and integrations, e.g. Video on Demand (VoD) section !  Switch to be done while live !  Redirection of traffic on another server not possible (core shared features with other sites and article entry process) !  No side-effects on the Arabic (most trafficked) website 27 Al Arabiya English Revamp: Challenges Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
  • 24. !  The “switch” is a feature allowing to switch from a set of templates, components and configurations to another one !  Every site can define its own template file (and other settings) by simply adding a suffix (e.g. “_en”) to a supported node or property !  This is done with a runtime override of Magnolia component definition, done with paragraphs and templates renderers. !  This feature can be enabled/disabled by setting a configuration property as true/false 28 “The Switch” Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
  • 25. !  Every site can define its own template file (and other settings) by simply adding a suffix (e.g. “_en”) to a supported node or property 29 “The Switch”: how it works Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
  • 26. !  This is done with a runtime override of Magnolia component definition, done with paragraphs and templates renderers. 30 “The Switch”: how it works /2 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd. ! AARenderableDefinitionFactory.transformTemplateDefinition(d efinition, STKUtil.getSite().getTemplates().getPrototype(), content);!
  • 27. !  The new set of templates/components/configuration can be enabled/disabled by setting a configuration property as true/false !  This is done at runtime with no need to stop the machines 31 “The Switch”: how it works /3 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd. CONFIG/modules/aa-templating/config/siteBasedTemplating!
  • 28. !  Live DEMO on CMS stage Alrabiya 32 “The Switch” in action Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
  • 29. !  Immediate rollback in case of problems (5 seconds + cache) !  No need to stop the machines, nothing to be deployed !  No need for dual-entry !  Author instance used for previewing new layout and features, while Public instances still presenting old layout !  No impacts on other websites 33 Benefits of this approach Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
  • 30. 34 Credits Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd. Senior Software Engineer Matteo Pelucco Technical lead of Alarabiya Project matteo.pelucco@tinext.com
  • 31. 35 Key achievements Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd. articles are created in <3 min with the previous system where required 10-15 minutes an article require 1 min to be live only 2 steps for creating and publishing a news sections are created in <20 min previously was required 1 day project completed in 11 months English revamp completed in 3 months change requests 10% of the overall project + 2 public + 1 author 2 external repositories (video / images) 100% CMS uptime load time 3x faster
  • 32. 36 Live traffic at the time of going live (lowest peak 3.3 K) Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
  • 33. 37 A few takeaways Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd. There is no perfect product for you. Customizations are always needed. Being an open source, Magnolia is easy to be tailored to suite specific needs of your business. Select a partner with experience in customizing the product. Have a best-of-breed approach: take the best CMS (Magnolia) and then integrate it with the best products in their specific area (DAM, CRM, analytics, e-shop…)
  • 34. 38 Feel free to take one! Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
  • 35. 39 Thank you for your attention Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd. Davide Guzzetti Project Manager Tinext sa davide.guzzetti@tinext.com @ilguz Digital marketing | Systems integration | Managed Cloud Services www.tinext.com

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