“Data’s power does not erase the need for vision orhuman insight.” - Harvard Business Review
Educates funders and investors (What do we think vs. What do we know)Bridges departmentsInspires new ways of sharing and interactingDemonstrates power of social good investmentsEngages grantees in the design of programs
Audience needs:Why are they here?• What are they attempting to do?How are they different from us?• What jargon do they know/not know?• How much time do they have?• What are their biases/hopes/dreams?If we are successful in communicating with them:• What questions can they answer?• What actions can they take?
Why does this website exist? Look at analytics quarterly to spot trends What’s working and what isn’t? Making sense of user* This is a Star Trek reference. Get it? behaviorNo? OK! I digress.
Beyond likes:- Shares- CommentsTest messages in new formatsbased on trends in analytics:-Create our own branded visualinspiration- Share program data in contextas infographics instead ofcreating white papers
Free Analytics ToolFeatures: Reach; Talking About; Engaged Users; ViralityFree Quick Analytics and Paid Custom VersionsFeatures: Top Referrers; Most Popular Links Free Analytics Tool Features: Reach, Viral Nature of Pins; Klout– like score
Free Analytics ToolFeatures: Social Analytics; Content Analytics; Analysis Paid Tool Features: Heat maps let you see “what works” at a glance
Free Community; Pay for Designers Features: World’s largest community of infographics and data visualization.Free Analytics Dashboard ToolFeatures: Create separate dashboards for everythingfrom Google Analytics to Twitter. Allows you to makecomparisons with data and create stories.