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In a recent webinar, Magnetic and comScore presented new data on search activity to provide marketers with a better understanding of search data and the true power of intent. View the full presentation to learn how search data from beyond the search engine is becoming a valuable asset for search and display campaigns.
Key points covered in the webinar include:
- State of search activity across core search and non-search engines
- Value of non-search engines & their role in the consumer funnel
- Data opportunities afforded by retargeting
- Differentiation by vertical across non-search engines