Rob Silas, Magnet 360 Senior Director, Marketing Cloud Practice, explains the importance of Un-Siloing your social practices.
How do we turn social activity into business outcomes, and business outcomes that we can measure?
Those of you that think trying to accomplish this is difficult, you are not alone…
Turning social into insights, action, and return IS hard to do, CMOs are disconnected from the reality of social media. They don’t understand the real time, the emotion, and the opportunity to connect with people.
But this can be solved, and we can solve it! The keys are People, Process, and Technology. Social is agile, and this presentation helps explain and provides steps to make it that way in your organization.