MVP - What is Minimum Viable Product really

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Clearing up a bit of the confusion around the term.

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MVP - What is Minimum Viable Product really

  1. 1. MVPMinimumViable ProductMagne GåslandEntrepreneur & co-founder of StartupsummerTuesday, June 25, 2013
  2. 2. What is the MVP?"The Minimum Viable Product is that version of a newproduct which allows a team to collect the maximumamount of validated learning about customers withthe least effort."- Eric RiesTuesday, June 25, 2013
  3. 3. The endTuesday, June 25, 2013
  4. 4. Tuesday, June 25, 2013
  5. 5. Just kidding :)Tuesday, June 25, 2013
  6. 6. MinimumViableProduct“Entrepreneurship in a lean startupis really a series of MVP’s”– Eric RiesThink of the MVP not as a single thing, butas a strategy to test the core assumptionsof a product, in the least expensive mannerTuesday, June 25, 2013
  7. 7. Tuesday, June 25, 2013
  8. 8. Why bother making an MVP?"Before I invest tons of money in developing this product, howcan I test if there is enough demand to make the investmentworthwhile?"Tuesday, June 25, 2013
  9. 9. “Minimum” is about asmall SCOPE“If Apple can launch a smartphonewithout Find or Cut-and-Paste, what canyou cut out of your productrequirements?”Tuesday, June 25, 2013
  10. 10. But it’s not necessarilysmall“More than just starting small, with asmall scope. Its a structured processaimed to maximize learning.”Tuesday, June 25, 2013
  11. 11. An MVP is notnecessarily crappyTuesday, June 25, 2013
  12. 12. But dare to be crappy,if necessary“If you are not embarrassed by the firstversion of your product, you’ve launchedtoo late.”- Reid HoffmanTuesday, June 25, 2013
  13. 13. An MVP is notnecessarily fast to buildTuesday, June 25, 2013
  14. 14. But don’t waste time,without checking thatyou’re rightTuesday, June 25, 2013
  15. 15. Viable• Has the possibility to invalidate yourhypothesis; to prove you wrong!• People will give you something of value inreturn for it: money, time, email address,etc.• Targeted at early adoptersTuesday, June 25, 2013
  16. 16. Product?“Product” is a misnomer that often cause alot of confusion.Tuesday, June 25, 2013
  17. 17. Product?It’s not really “A product”, but an experiment.Tuesday, June 25, 2013
  18. 18. Product?An experiment that drives your developmentefforts forward, giving you something that youcan build on!Tuesday, June 25, 2013
  19. 19. Examples!Tuesday, June 25, 2013
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  25. 25. Tuesday, June 25, 2013
  26. 26. Tuesday, June 25, 2013
  27. 27. Just google:“dropbox original screencast”Tuesday, June 25, 2013
  28. 28. Utfylt MVPTuesday, June 25, 2013
  29. 29. Utfylt MVP like itshould have been• A simple tax form which described eachtax account, and would let the user inputhis totals• Copy-paste into AltinnTuesday, June 25, 2013
  30. 30. Smoke-testsTuesday, June 25, 2013
  31. 31. Concierge-MVP• Do it completely manually• “Wizard-of-Oz-testing”• Avoid premature and unnecessary tech.dev.• Food on the Table vs.WebVanTuesday, June 25, 2013
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  35. 35. GrouponTuesday, June 25, 2013
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  37. 37. What does it mean, if no one clicks?Tuesday, June 25, 2013
  38. 38. No silver bullet!“It requires judgment to figure out, forany given context, what MVP makessense.”- Eric RiesTuesday, June 25, 2013
  39. 39. Techniques• Adwords• Facebook-page MVP• “Launching soon” landing page• Smoke-test landing page• Fake screenshots• Fake checkout• Concierge-MVP• Clickable demos or paperprototypes (Photoshop,POP, or HTML)• Kickstarter video• AB-testing (in the app)Tuesday, June 25, 2013
  40. 40. MVP summary• MVP is a strategy, really• It’s about experimentation though building• There are a range of techniques and tools• Use your best judgementTuesday, June 25, 2013

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