MVP - What is Minimum Viable Product really
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MVP - What is Minimum Viable Product really

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Clearing up a bit of the confusion around the term.

Clearing up a bit of the confusion around the term.

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    MVP - What is Minimum Viable Product really MVP - What is Minimum Viable Product really Presentation Transcript

    • MVPMinimumViable ProductMagne GåslandEntrepreneur & co-founder of StartupsummerTuesday, June 25, 2013
    • What is the MVP?"The Minimum Viable Product is that version of a newproduct which allows a team to collect the maximumamount of validated learning about customers withthe least effort."- Eric RiesTuesday, June 25, 2013
    • The endTuesday, June 25, 2013
    • Tuesday, June 25, 2013
    • Just kidding :)Tuesday, June 25, 2013
    • MinimumViableProduct“Entrepreneurship in a lean startupis really a series of MVP’s”– Eric RiesThink of the MVP not as a single thing, butas a strategy to test the core assumptionsof a product, in the least expensive mannerTuesday, June 25, 2013
    • Tuesday, June 25, 2013
    • Why bother making an MVP?"Before I invest tons of money in developing this product, howcan I test if there is enough demand to make the investmentworthwhile?"Tuesday, June 25, 2013
    • “Minimum” is about asmall SCOPE“If Apple can launch a smartphonewithout Find or Cut-and-Paste, what canyou cut out of your productrequirements?”Tuesday, June 25, 2013
    • But it’s not necessarilysmall“More than just starting small, with asmall scope. Its a structured processaimed to maximize learning.”Tuesday, June 25, 2013
    • An MVP is notnecessarily crappyTuesday, June 25, 2013
    • But dare to be crappy,if necessary“If you are not embarrassed by the firstversion of your product, you’ve launchedtoo late.”- Reid HoffmanTuesday, June 25, 2013
    • An MVP is notnecessarily fast to buildTuesday, June 25, 2013
    • But don’t waste time,without checking thatyou’re rightTuesday, June 25, 2013
    • Viable• Has the possibility to invalidate yourhypothesis; to prove you wrong!• People will give you something of value inreturn for it: money, time, email address,etc.• Targeted at early adoptersTuesday, June 25, 2013
    • Product?“Product” is a misnomer that often cause alot of confusion.Tuesday, June 25, 2013
    • Product?It’s not really “A product”, but an experiment.Tuesday, June 25, 2013
    • Product?An experiment that drives your developmentefforts forward, giving you something that youcan build on!Tuesday, June 25, 2013
    • Examples!Tuesday, June 25, 2013
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    • Just google:“dropbox original screencast”Tuesday, June 25, 2013
    • Utfylt MVPTuesday, June 25, 2013
    • Utfylt MVP like itshould have been• A simple tax form which described eachtax account, and would let the user inputhis totals• Copy-paste into AltinnTuesday, June 25, 2013
    • Smoke-testsTuesday, June 25, 2013
    • Concierge-MVP• Do it completely manually• “Wizard-of-Oz-testing”• Avoid premature and unnecessary tech.dev.• Food on the Table vs.WebVanTuesday, June 25, 2013
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    • GrouponTuesday, June 25, 2013
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    • What does it mean, if no one clicks?Tuesday, June 25, 2013
    • No silver bullet!“It requires judgment to figure out, forany given context, what MVP makessense.”- Eric RiesTuesday, June 25, 2013
    • Techniques• Adwords• Facebook-page MVP• “Launching soon” landing page• Smoke-test landing page• Fake screenshots• Fake checkout• Concierge-MVP• Clickable demos or paperprototypes (Photoshop,POP, or HTML)• Kickstarter video• AB-testing (in the app)Tuesday, June 25, 2013
    • MVP summary• MVP is a strategy, really• It’s about experimentation though building• There are a range of techniques and tools• Use your best judgementTuesday, June 25, 2013