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Drupal Showcase with Marketing Automation

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  • 1. The Intersection Of Creativity + Technology + Digital Marketing MAGIC LOGIX / 3234 COMMANDER DRIVE / CARROLLTON, TEXAS 75006 / PHONE: 214.694.2162 / FAX: 972.692.5737 / WWW.MAGICLOGIX.COM
  • 2. MAGIC LOGIX / 3234 COMMANDER DRIVE / CARROLLTON, TEXAS 75006 / PHONE: 214.694.2162 / FAX: 972.692.5737 / WWW.MAGICLOGIX.COM Marketing Automation has a focus on moving leads from the top of the marketing funnel through to becoming sales-ready leads at the bottom of the funnel. Prospects are scored, based on their activities, and then presented drip campaign messaging via email and social channels, thus nurturing them from first interest through to sale. Commonly used in business-to-business (B2B), business-to-government (B2G), or longer sales cycle business-to- consumer (B2C) sales cycles. INTRODUCTION TO MARKETING AUTOMATION
  • 3. MAGIC LOGIX / 3234 COMMANDER DRIVE / CARROLLTON, TEXAS 75006 / PHONE: 214.694.2162 / FAX: 972.692.5737 / WWW.MAGICLOGIX.COM •  Marketers nurture, score and deliver greater numbers of qualified sales leads •  Sales reps see online behaviors to identify the hottest leads and opportunities •  Companies measure and predict the impact each program will have on revenue •  Marketers deliver more successful campaigns, higher conversion rates and better qualified leads •  Marketing and sales work together in entirely new ways to achieve unprecedented performance •  Analyzing your social media activities by connecting them to your revenue stream KEY BENEFITS
  • 4. MAGIC LOGIX / 3234 COMMANDER DRIVE / CARROLLTON, TEXAS 75006 / PHONE: 214.694.2162 / FAX: 972.692.5737 / WWW.MAGICLOGIX.COM http://drupal.org/project/marketo_munchkin Marketo Munchkin is a very simple module to output the Marketo Munchkin tracking code obtained from marketo.com. Marketo Munchkin can also use the Marketo Munchkin API to allow Lead data submission from your site's forms to your account at http://www.marketo.com/. Version 2 defines an API for Drupal developers to use for submitting Lead data from their site's forms using the Marketo Munchkin API. There are several hooks developers can use to modify Lead data prior to submission: •  Create a list of data to be associated with every Lead submission. •  Create a list of data to be associated with Leads using a specific form. •  Alter the list of data being associated with Leads using a specific form. INTEGRATION WITH MARKETO
  • 5. MAGIC LOGIX / 3234 COMMANDER DRIVE / CARROLLTON, TEXAS 75006 / PHONE: 214.694.2162 / FAX: 972.692.5737 / WWW.MAGICLOGIX.COM http://drupal.org/project/eloqua This module integrates webforms with eloqua, an automated marketing and demand generation software built to improve the quality and quantity of customers' sales leads and streamline their sales processes. This module allows you to build webforms that directly parallel forms in eloqua, and can thereby be posted into eloqua. The eloqua module depends on the webform module (at present) and requires a working eloqua account. INTEGRATION WITH ELOQUA
  • 6. MAGIC LOGIX / 3234 COMMANDER DRIVE / CARROLLTON, TEXAS 75006 / PHONE: 214.694.2162 / FAX: 972.692.5737 / WWW.MAGICLOGIX.COM http://drupal.org/project/marketing The module serves as a locally hosted replacement for 3rd party services like Genius, Marketo or Eloqua, allowing you to track individual user paths through your site and assign rules for marketing automation in the form of drip campaigns triggered from user interaction. What this module does: •  Creates a unique cookie for individual users •  Tracks all page visits, file downloads, and form submissions on your site. •  Assigns points(configurable amount) to pages, forms and files. •  Shows prospect interactions in admin view •  Creates useful reports •  Allows use of 3rd party email sending or built in INTEGRATION WITH MARKETING (BUILT-IN)
  • 7. MAGIC LOGIX / 3234 COMMANDER DRIVE / CARROLLTON, TEXAS 75006 / PHONE: 214.694.2162 / FAX: 972.692.5737 / WWW.MAGICLOGIX.COM Magic Logix is a Dallas, Texas based integrated marketing agency that provides a full spectrum of customized automation solutions for clients in all industries, worldwide. Reliable, resourceful and creative, we meet the goals and objectives of projects on schedule and within budget. The talent and tenacity of our team allow our clients peace of mind throughout the project process. Magic Logix creates and develops cross-functional solutions that are most logical for each client’s unique environment, giving them a customer base that expands right before their very eyes. ML – INTEGRATED MARKETING AGENCY
  • 8. MAGIC LOGIX / 3234 COMMANDER DRIVE / CARROLLTON, TEXAS 75006 / PHONE: 214.694.2162 / FAX: 972.692.5737 / WWW.MAGICLOGIX.COM Strategy - Clear vision - Outstanding roadmap - Creative and innovative - Latest web 2.0 technologies Flexibility - Dedicated account management - Accommodating PM support - Open communication policy - Adept troubleshooting Stable & Secure - 10 year anniversary in Sept 2014 - Section 508 compliant - GSA certified - SBA 8(a) certified Value-Driven - Highly competitive within industry - Limited change order - Niche suppliers to supplement where larger suppliers lack - Holistic view of customer
  • 9. MAGIC LOGIX / 3234 COMMANDER DRIVE / CARROLLTON, TEXAS 75006 / PHONE: 214.694.2162 / FAX: 972.692.5737 / WWW.MAGICLOGIX.COM Magic Logix is proud to have worked with many great companies over the years, spanning a diverse range of industries and marketing objectives. MAGIC LOGIX CLIENTS
  • 10. MAGIC LOGIX / 3234 COMMANDER DRIVE / CARROLLTON, TEXAS 75006 / PHONE: 214.694.2162 / FAX: 972.692.5737 / WWW.MAGICLOGIX.COM We inspire people to think, feel and act, earning marketplace results and industry recognition. Take a look at a few of our proudest awards and accolades. WINNING HEARTS, MINDS AND AWARDS.
  • 11. /// CONTACT HASSAN BAWAB Hassan Bawab, CEO of Magic Logix Office: 214.694.2162 ext. 3000 Email: hbawab@magiclogix.com www.MagicLogix.com www.hassanbawab.com Stay in touch with Hassan at: