Identifying the Right Web Analytics Tools to Your Business
 

Identifying the Right Web Analytics Tools to Your Business

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Find out how to choose your right web analytics tools for your website

Find out how to choose your right web analytics tools for your website

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    Identifying the Right Web Analytics Tools to Your Business Identifying the Right Web Analytics Tools to Your Business Presentation Transcript

    • Magic Logix | 3234 Commander Drive Carrollton, TX 75006 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com
    • “Identifying the Right Web Analytics Tools to Your Business” Dallas Digital Summit 2013 Hassan Bawab Founder and CEO of Magic Logix Integrated Marketing Agency hbawab@magiclogix.com www.magiclogix.com Twitter: @HassanBawab LinkedIn: @HassanBawab Wikipedia: @Hassan_Bawab Magic Logix | 3234 Commander Drive Carrollton, TX 75006 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com
    • Why Do We Need Web Analytics? Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage to help achieve the intended objective or the website! (who, where, what, when, why, how) Standard terms within Web Analytics are: •Hit •Page view •Event •Visit / Session •First visit / First Session •Visitor / Unique Visitor / Unique User •Repeat Visitor •New Visitor •Impression •Single Page Visit •Bounce Rate •Exit Rate •Page Time Viewed / Page Visibility Time •Active Time / Engagement Time •Click •Click Path •Site Overlay Magic Logix | 3234 Commander Drive Carrollton, TX 75006 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com
    • What Makes a Good Analytics Tool? • How do they charge? • Can you reanalyze data if you decide to change something? • Can you reanalyze subsets of your logs for more focused views? • How many page views per month can the solution track? • Can you accomplish your goals with free web analytics? • What types of data collection options are available? • What is the total cost of ownership? • Can you integrate with other sources of data? • API available?   Magic Logix | 3234 Commander Drive Carrollton, TX 75006 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com
    • How We Can Categorize them? - 1 • Features Each web analytics program offers a variety of features to help you understand your website visitors better. This section offers a top level view of several features that will be useful in measuring your website traffic. • Traffic Web analytics keep track of a large variety of very detailed information regarding who visits a website, what each visitor does on the site (what they click on, pages they view, etc.), and at what point they exit the website. • Referrals According to the Web Analytics Association, a referrer is “the page URL that originally generated the request for the current page view or object.” Essentially, this is where your guest came from immediately before arriving on your website.   Magic Logix | 3234 Commander Drive Carrollton, TX 75006 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com
    • How We Can Categorize them? - 2 • Report Stat Intervals Web traffic and other statistics are only useful if they are measurable, and that implies setting applicable date ranges. Whether you need yearly or monthly reports, or details down to the day or hour; it's important that your analytics provider is versatile with reporting dates and the accompanying stats. • Events According to the Web Analytics Association, an event is “any logged or recorded action that has a specific date and time assigned to it by either the browser or server.” • Visitor Details Web analytic programs keep track of each visitor to your site. This information can be used to identify target audiences, develop campaigns, or learn what might work better to increase conversions. Detailed geographic information about where the visitor is accessing the website from is also available in most cases. Magic Logix | 3234 Commander Drive Carrollton, TX 75006 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com
    • How We Can Categorize them? - 3 • File Exporting After you compile stacks of data, what do you do with it? Most web analytics programs offer a variety exporting options to meet your specific needs. • Tech Support/Help Web analytics are very complex. Choosing which one to use on your site is only the first of many steps, so look for a solution that offers product support for a period of time following the initial purchase. Magic Logix | 3234 Commander Drive Carrollton, TX 75006 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com
    • Google Analytics Key Features: •Benchmark against all other analytics programs •Content Experiments for A/B Testing •Trace the customer path •Site Search •Integrate with Adsense, Adwords, Google+, Wildfire Cost: Free for all users, enterprise solutions available   Magic Logix | 3234 Commander Drive Carrollton, TX 75006 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com
    • Adobe Site Catalyst Key Features: •Tag Management •Drag-and-drop dashboard •Embeddable reports •Customization options •Data connectors •Video analytics •Big Data analytics Cost: $5,000+ per month  Magic Logix | 3234 Commander Drive Carrollton, TX 75006 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com
    • IBM Digital Analytics Key Features: •Comparative insights/benchmarks against industry leaders •Actionable data for automated digital marketing •Embed analytics into your enterprise •Tag management •Customizable dashboard Cost: Custom quote Magic Logix | 3234 Commander Drive Carrollton, TX 75006 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com
    • IBM’s Unica NetInsight Key Features: •On-premise •Customizable dashboards •Drag-and-drop functionality •Heat map overlays •Visitor data stored in database •RSS feeds •Multiple data configuration options Cost: Custom quote Magic Logix | 3234 Commander Drive Carrollton, TX 75006 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com
    • iPerceptions Key Features: •Captures Voice of Customer (VoC) data •Live feedback •Customer surveys •KPI Dashboard & Reporting •Comment Cards •Real-time customer path analysis •iPerceptions Satisfaction Index •Advanced Survey Intelligence •Add your own logo •32 Languages Cost: Custom quote Magic Logix | 3234 Commander Drive Carrollton, TX 75006 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com