TATA STEEL LTD TRANSLATING CSR FROM RHETORIC TO REALITY THROUGH SPORTS Capt Amitabh Head Sports, Tata Steel Ltd
A HUNDRED YEAR OLD ETHOS OF CORPORATE SOCIAL RESPONSIBILITY “ Be sure to lay wide streets planted with shady trees, every other of a quick growing variety. Be sure that there is plenty of space for lawns and gardens. Reserve large areas for football, hockey and parks. Earmark areas for Hindu temples, Mohammedan mosques and Christian churches.” - J N Tata to Dorabji Tata in 1902. TATA Corporate Philosophy..
“ The wealth gathered by Jamsetji and his sons in half a century of industrial pioneering formed but a minute fraction of the amount by which they enriched the nation. The whole of that wealth is held in trust for the people and used exclusively for their benefit. The cycle is thus complete; what came from the people has gone back to the people many times over.” JRD Tata, Chairman, Tata Group 1938 –1991 “ I do believe that we, in the Tata Group, have held a view and a sense of purpose that our companies are not in existence just to run our business and to make profits but that we are responsible corporate citizens over and above our normal operations.” Ratan Tata, Chairman, Tata Group Since 1991 TATA Corporate Philosophy…
In 1919 Sir Dorab Tata selected and financed four athletes and two wrestlers for the 1920 Antwerp Olympics In 1924 Dorab Tata became the first President of the Indian Olympic Association
“ The Tata Group has long recognised that Sport builds character. The founder, Jamsetji Tata, writing to his son, Dorab, on the planning of Jamshedpur, reminded him to ‘reserve large areas for football, hockey and parks’ Today we continue this tradition by supporting young, talented Indian Sportspersons as they make their mark on the international stage and compete with the world’s best” Ratan N Tata, Chairman, Tata Group
SPORTS AS A CSR TOOL - 3E’s
Engagement Empowerment Excellence Three Tier Approach By Tata Steel
CATCH THEM YOUNG
TEACH THEM RIGHT THE FIRST TIME
ENHANCE THE CATCHMENT AREA
SINCE QUALITY COMES OUT OF QUANTITY
RELEVANCE OF INITIATIVES
Supporting the National cause of making India a powerful Sporting Nation.
Improve the Quality of life of the employees and the communities we serve.
Enhancing employment opportunities through sports.
Create a feel good environment- Happy & Enthused people.
Round-the-year training program for children in the age
group of 12 - 15 years in Day Training Centres.
Exposure to basic techniques.
Day training program - 2 hours x 5 days under the guidance
of local coach( State level players/6 week NIS certificate
Focused Coaching under NIS trained coaches/International
Players at Jamshedpur to the boys & girls from in & around Jamshedpur and selected few from Feeder Centres through residential camps.
Periodical exposure through conduct of -
Knowledge sharing by experts from different fields.
Tata Football Academy, Tata Archery Academy & Tata Athletics Academy.
Four year residential program with free boarding & lodging,
stipend, free education, equipment, medical & sports kit.
Advanced Coaching under NIS trained coaches/International
Players at Jamshedpur to the selected few from Training/Feeder
Centres or identified from Country wide talent search.
Periodical exposure through conduct of-
Sending them abroad for training/ Competition Exposure
Periodic training by Foreign Coach (Need based).
Knowledge Sharing through International Seminars.
has spread sports in various schools of entire steel city, its peri-urban areas and villages in the vicinity by conducting various inter school events Jamshedpur Old Girls & Guys Association (JOGGA)
45 Schools affiliated
10 sports disciplines for Inter School events
Over 8500 children participated last year
To develop children from grass root level.
All Round Development of students.
To develop winning attitude, team spirit.
To make them fit and energetic
Tata Steel promotes Sports for the physically challenged It sponsored the Indian contingent for the Special Olympics held at Dublin in 2003. Special Olympics Jharkhand basketball team won the Gold Medal in the Special Olympics National Basketball Championship. Out of 8 children 6 were from Jamshedpur and trained in JRD Tata Sports Complex.
Lifestyle Management Programmes Conduct sessions on healthy lifestyle for community, school children, teachers and different cross sections of the society with emphasis on eating habits, right kind of exercises, yoga, meditation and importance of sports/games for physical & mental fitness. Sports for Villages & Bastis Various sporting activities are conducted for children in the Villages & Bastis to comemorate Founders Day, Sports Day, Children’s Day etc.
The Tata Steel Adventure Foundation led by Ms Bachendri Pal Conduct trekking, mountaineering, para sailing, river rafting and other adventure and leadership building camps for all sections of the society, including under privileged and marginalised sections
Infrastructure Created to facilitate Sports Promotion JRD Tata Sports Complex Keenan Stadium Sports Hostel Tata Football Academy
Other Major facilities-
Stadiums at all out-locations.
Int. Std (50m) swimming pool.
Two indoor badminton Hall (Six courts).
Horse riding school.
Int. Size Archery Ground.
Sportspersons aspire to excel Tata Steel has made a difference 7 Padmashrees 1 Rajeev Gandhi Khel Ratna Award 32 Arjuna Awardees 20 Olympians Over 100 International Sportspersons Many of them are today responsible for training future greats
Anthrax Lakra, ex trainee of our
Boxing Centre was given cash
award by MD when he won the
Bronze medal in the World
Championship at Russia in Dec’08.
Tarapado Mahato of Saraikela was
given an imported Bicycle. He
won the 30Km road race & is
the State Champion in Cycling.
Feeder Centre Cadets provided
Modern bows by MD and Gunjan
Kumar of West Bokaro
won medals at the National
Jhanu Hansda, Namita Yadav,
Sweety Kumari, Meena Kumari
employee wards and Archery
Training Centre cadets won medals
at the Asian/National level.
Sanjay Balmuchu, tribal footballer from Noamundi and Anil Hansda from Karindih inducted into the Tata Football Academy.
Deepika Kumari, OBC, Pawan Xalxo, tribal archer from Ranchi, inducted into the Archery Academy. Deepika became the National Women’s Recurve Champion whereas Pawan won a Gold medal in Sub Junior Nationals.
Rimil Biruly, tribal archer and ex employee’s daughter won Silver at Asian Grand Prix, Manila & she is the regular member in the Indian team
Luxmi Kachhap athlete from Chattisgarh inducted into the Athletic Academy.
GLORIOUS MOMENTS SINIMOL PAULOSE ON GETTING ARJUNA AWARD
Tata Steel became the first Corporate to receive the prestigious Rashtriya Khel Protsahan Puruskar for 2008 in two categories-
Community Sports – identification and nurturing of budding/young talent.
Establishment and Management of sports Academies of excellence.
“ As a country of young people, India has a great potential in the world of sports and games. We are yet to fully harness the talent of our youth in the field of sports, especially at the Games that feature in the Olympics.”
Dr. Manmohan Singh
Prime Minister of India
during the inauguration of the Olympic Bhawan, New Delhi, 28 th April 2007
In the race for excellence let us make Sports a part of Indian culture