Magento's Imagine eCommerce Conference 2011 - Yoav Kutner Day 2 Keynote
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  • 1. imagination meets innovation Product OverviewTuesday, February 8, 2011[BLANK]
  • 2. Tuesday, February 8, 2011During this session, weʼll FOCUS on PRODUCT Weʼll take a look inside MAGENTO GO Weʼll share some of the UPGRADES weʼve made to Our deployed products And weʼll PREVIEW OUR next generation of improvements that we have in the works <<I think youʼll be excited by the product features and improvements that youʼll see.And I hope youʼll see some common themes running through this presentation
  • 3. ecosystem Community Collaboration Partnership TransparencyTuesday, February 8, 2011Really, theyʼre the same themes ROY discussed yesterday: Empowering the ecommerce ecosystem Leveraging the strength of the community Expanding functionality so that more merchants can take advantage of Magento And our continued investment in the Magento platform, so that we can solidify our position at the core of eCommerce
  • 4. Professional Enterprise Go Community MobileTuesday, February 8, 2011Yesterday, ROY spoke about our key product strategies: Strengthening our enterprise-class offerings Extending into SaaS with Magento Go, and bringing Magento Mobile to Android and iPad <Enhancing functionality across all our offerings> Youʼll see more of the details today, so that you can start to imagine new possibilities fortomorrow.
  • 5. Yoav Kutner Co-Founder and CTO, Magento, Inc.Tuesday, February 8, 2011Please welcome the co-founder and CTO of Magento, Yoav Kutner.
  • 6. Tuesday, February 8, 2011[BLANK]
  • 7. Tuesday, February 8, 2011[BLANK]
  • 8. mmunity o C e s sio n al E nte of ris r rp e PTuesday, February 8, 2011[BLANK]
  • 9. performanceTuesday, February 8, 2011Since we release Magento, our deployed products were adopted by increasingly larger and moresophisticated merchants, we kept on improving product capabilities both in frontend and backend. To support the growing needs of our customers, the performance of their online site is crucial in thiscompetitive environment We test each of these performance improvements across several configurations to measure theimpactIn fact, Google and other search engines are also using performance as one of the ranking factors
  • 10. Full Page CachingTuesday, February 8, 2011Full Page Caching:The needBasic capability – Explain
  • 11. Evolution of Full Page Caching • Enterprise 1.7 - Only People Browsing • Enterprise 1.8 - Non Customers • Enterprise 1.9 - Including CustomersTuesday, February 8, 2011Enterprise 1.7 - Only People BrowsingEnterprise 1.8 - Non CustomersEnterprise 1.9 - Including Customers
  • 12. Full Page Caching for CMS (Homepage) 500 Performance, transactions/ sec 460 380 375 Disabled 250 Enabled 200 125 100 48 50 45 46 0 50 100 200 500 Number of Concurrent ConnectionTuesday, February 8, 2011Explain The test set up – Meaning of X and Y Axis General test set up configuration: webserversExplain results
  • 13. Full Page Caching for Non Cacheable URL Scenario 40 40 Performance, transactions/ sec 35 30 25 Disabled 20 19 Enabled 17 17 16 10 9 0 10 20 50 100 Number of Concurrent ConnectionTuesday, February 8, 2011More realistic scenario
  • 14. Sales Module OptimizationTuesday, February 8, 2011[BLANK]
  • 15. Sales Module Optimization 2000 1772 1747 1710 1696 Performance, orders / 10 min 1500 1105 1079 1059 1000 769 1.4 1.8 500 0 50 100 200 300 Number of Concurrent ConnectionTuesday, February 8, 2011What is the impact?
  • 16. Sales Module Scalability (Checkout) 1 web 1 database 2 web 1 database 3 web 1 database 80,000 Performance, orders / hour 60,000 40,000 20,000 0 100 100 100 Concurrent Connection, NumTuesday, February 8, 2011What is the impact?
  • 17. Sales Module Scalability (Checkout) 1 web 1 database 2 web 1 database 3 web 1 database 80,000 Performance, orders / hour 60,000 40,000 20,000 0 100 100 100 Concurrent Connection, NumTuesday, February 8, 2011What is the impact?
  • 18. Sales Archiving Orders, Invoices, Sales Data Shipments, Credit Memos Sales Grids Sales Data ArchiveTuesday, February 8, 2011[BLANK]
  • 19. Solr IntegrationTuesday, February 8, 20111.8 Search1.9NavigationAdvance searchSuggestions and spell checkingRecommendations Good for: large catalogs processing indexes scaling
  • 20. Customer Examples - Zenni Optical / One PicaTuesday, February 8, 2011Zenni optical deployed with Solution Partner One PicaBefore: Old version of X-Cart A plateau in orders and number of unique visitors during 2010After: Deployed EE 1.8 Utilize wide range of performance functionality including (partial list): Full page caching Database caching CDN using “original pull” mode Xcache and Memcache Fine tuning to Apache and MySQL Adoption to physical configurations (networking, memory and CPUs)Results:
  • 21. Customer Examples - Zenni Optical / One Pica Results • Orders increased by 30% • 4,000 to 5,000 orders/day • 40,000 unique visitors/ dayTuesday, February 8, 2011Zenni optical deployed with Solution Partner One PicaBefore: Old version of X-Cart A plateau in orders and number of unique visitors during 2010After: Deployed EE 1.8 Utilize wide range of performance functionality including (partial list): Full page caching Database caching CDN using “original pull” mode Xcache and Memcache Fine tuning to Apache and MySQL Adoption to physical configurations (networking, memory and CPUs)Results:
  • 22. Harbor Freight: Checkout Scenario Magento Enterprise 1.6 8.00 Average Transaction Time (sec) 6.809 6.40 4.819 4.80 4.656 4.111 3.467 3.20 2.829 2.639 2.074 2.083 2.033 2.040 1.60 0 Loo Pr Sh Pl La Ad Ho Al Su Pa L Bi ggi ac lli oc lD un inn ip ym cc d m ng e pi ee Ca es ch e ep en O ng d In sP rt tS rd UR t To fo M Ite e ag ea L rB et Ch e m rc ho ut Re ec h to d Te d kO ire n r ut m ctTuesday, February 8, 2011Next example: A large Enterprise customer   With catalog size of over 4500 SKUs The company was operating on EE1.6 and upgraded to EE1.8 They are operating on 6 Web servers and 4 database servers
  • 23. Harbor Freight: Checkout Scenario Magento Enterprise 1.6 & 1.8 8.00 Average Transaction Time (sec) 6.809 6.40 4.819 4.80 4.656 4.111 Enterprise 1.6 3.467 3.169 3.068 Enterprise 1.8 3.20 2.845 2.829 2.639 2.591 2.233 2.133 2.040 2.074 2.083 2.033 1.902 1.53 1.60 1.13 0.83 0.152 0 0 0 Pr Sh Pl La Ad Ho Al Su Pa Lo Bi ac lli oc lD un g ip ym cc d m in ng e pi ee Ca es ch e ep en O ng d In sP rt tS rd UR t To fo M Ite e ag ea L rB et Ch e m rc ho ut Re ec h to d Te d kO ire n r ut m ctTuesday, February 8, 2011This company experienced significant improvements in performance across all areas of the website,includingShopping cartcheckoutbrowsing and searchThe results show up to 90% improvement in page response time. TBD if we can mention Harbor Freight - Tessa
  • 24. Tuesday, February 8, 2011Another important functionality we looked at 2010 was to continue enabling our merchant to achievePCI compliancyIn order to handle several payment methods, merchants expect our software to be PA-DSS verified.Yet, merchants and developer alike demand for flexibility and open source nature within ourplatform to continue customizing their site to fit the business needs. Our goal was to simplify the compliance process for merchantsWe achieved this goal with the introduction of the Magento Payment Bridge
  • 25. Payment BridgeTuesday, February 8, 2011The Magento Payment Bridge is PA-DSS validated, and provides a simple way for merchants tobecome PCI complaint.
  • 26. Payment BridgeTuesday, February 8, 2011The Magento Payment Bridge is PA-DSS validated, and provides a simple way for merchants tobecome PCI complaint.
  • 27. Magento Payment Bridge (MPB) & PCI Payment Gateways Magento Installation Customer Payment BridgeTuesday, February 8, 2011[BLANK]
  • 28. Magento Payment Bridge (MPB) & PCI Payment Gateways Magento Installation Customer 1 Payment BridgeTuesday, February 8, 2011[BLANK]
  • 29. Magento Payment Bridge (MPB) & PCI Payment Gateways Magento Installation 2 Customer 1 Payment BridgeTuesday, February 8, 2011[BLANK]
  • 30. Magento Payment Bridge (MPB) & PCI Payment Gateways Magento 3 Installation 2 Customer 1 Payment BridgeTuesday, February 8, 2011[BLANK]
  • 31. Magento Payment Bridge (MPB) & PCI Payment Gateways Magento 3 Installation 4 2 Customer 1 Payment BridgeTuesday, February 8, 2011[BLANK]
  • 32. Magento Payment Bridge (MPB) & PCI Payment Gateways Magento 3 Installation 5 4 2 Customer 1 Payment BridgeTuesday, February 8, 2011[BLANK]
  • 33. Features Added in 2010 • Gift registry • Abandoned shopping cart reminder emails • Wishlist reminder emails • Dynamic generation of promotions • Assisted shopping • Customer and address attribute managementTuesday, February 8, 2011Before diving to features:Goals for 2010 Magento Platform Features• Improving conversion rates• Increasing the average order amount• Enhancing the user experienceElaborate in 1 sentence on each itemFor Dynamic generation of promotion:We provide auto generation of coupons based on shopping cart price rule templates. Allowingmarketing personal to be more flexible with their promotion
  • 34. New Releases Magento Community 1.5 ‰ Magento Professional 1.10 ‰ Magento Enterprise 1.10 ‰Tuesday, February 8, 2011Yesterday Roy announced several new releases to the Magento PlatformThese releases include additional features geared towards performance, conversion and userexperience
  • 35. New Release Features • Enhanced Import/Export Functionality • Gift wrapping (EE only) • CDN/DB as alternative image storage • Major enhancement to Call Center Functionality • Enhanced payment functionality • Enhanced wishlist functionality • Improved shopping cart experience • Enhancements to assisted shopping for customersTuesday, February 8, 2011Import Functionality:On previous versions a 400 product import was imported at a rate of 1-2 products/second Our new versions can import that same file at a rate of 40 products/second for simple products, the rate is as high as 70 products/second We improved the import file structure, so that all importing can be done with a single file Our enhanced import functionality now supports the following: All product types, including simple products, virtual, grouped, configurable products as well as gift cards All attribute types different values per scope custom options tier pricing and more.
  • 36. Tuesday, February 8, 2011[DEMO]
  • 37. 2011 Magento Platform Preview • Continue performance enhancements • Support for MSSQL and Oracle • Integration with Business Intelligence (BI) tools • Enhanced Reporting capabilities • Return and Exchange Management • Frontend and Backend UI Enhancements • Magento Payment Bridge EnhancementsTuesday, February 8, 2011Integration with Business Intelligence (BI) tools & enhanced reporting capabilities:Merchants will be able to build custom reports using data in Magento and integrate with 3rd party business intelligence (BI) toolsThis will help merchants better understand customer behavior and improve conversionReturn and Exchange Management:Enabling the creation and tracking of return requestsAdministration – tracking, association, status and resolutionMagento Payment Bridge Enhancements:Supporting more payment gatewaysSupport for native subscription and recurring billingSummary of this part:To summarize our ongoing core product development, we are focused on providingongoing innovation across our portfolio
  • 38. • Support • Magento Expert Consulting Group • Education and TrainingTuesday, February 8, 2011So, we have high performance, robust open source products with unmatched flexibility -what else do we need to maintain a vibrant eco system to make merchants and developer successful?supportExpert consulting.Training and Education
  • 39. Worldwide 24/7 SupportTuesday, February 8, 2011We made significant investments in the Magento support team in 2010We increased our coverage throughout the world
  • 40. SupportTuesday, February 8, 2011We instilled technical capabilities with our team and created methods and practices for managingissues and improving escalation paths. These investment have shown great results, including:Improvement in case managementReduced average time for resolutionReduced number of ticketsand greater satisfaction from our customers and partners.Since August 2010 we have made the following improvements in Support: Decreased the average length of time to resolve a support case by 40%
  • 41. SupportTuesday, February 8, 2011We instilled technical capabilities with our team and created methods and practices for managingissues and improving escalation paths. These investment have shown great results, including:Improvement in case managementReduced average time for resolutionReduced number of ticketsand greater satisfaction from our customers and partners.Since August 2010 we have made the following improvements in Support: Decreased the average length of time to resolve a support case by 40%
  • 42. Magento Expert Consulting GroupTuesday, February 8, 2011We are introducing the Magento Expert Consulting GroupThis group is focused in providing a wide range of packaged services to customers and partnersThese services are structured to address architectural decisions integration issues technical consulting custom module design code review and performance analysis as well as data migration. We know that large Enterprise clients require highly personalized engagement to help with migratingto the Magento platformSo we created the build and deploy intensive program with Agile project management
  • 43. oDesk - Magento Jobs By Month Posted 800 600 400 200 0 10/2 10/3 10/4 10/5 10/6 10/7 10/8 10/9 10/10 10/11 10/12Tuesday, February 8, 2011As many of you know first-hand, the demand for Magento developers is growing with no end in sightAs our partners reflected yesterday, this graph provides a similar picture for the growing demand
  • 44. Tuesday, February 8, 2011To keep up with demand, we have created Magento training courses for developers.The first developer course will be administered this month in Los AngelesThis will be followed by a course in Brussels next month. Moving forward, we will be delivering a course every month alternating between Europe and the US. Make sure you sign up early, since these courses are filling up We plan to launch a variety of courses for a wide range of skills later this year. In addition, we continue to invest in making documentation available to ensure that our customersand partners can effectively leverage the full range of capabilities within the Magento solutionsCheck our website
  • 45. Tuesday, February 8, 2011The Magento community is growing. A wide range of members with diverse technical backgrounds have joined the communityAnd weʼre seeing more resolutions to problems addressed in the forums Many community members have signed the Magento Contributor Agreement.We will continue to invest in collaboration platformWe will facilitate the interaction for improving the technologies and promoting innovation between thecommunity, Magento all its stakeholdersSay, Thank You to the Entire Community
  • 46. COMMUNITYTuesday, February 8, 2011The Magento community is growing. A wide range of members with diverse technical backgrounds have joined the communityAnd weʼre seeing more resolutions to problems addressed in the forums Many community members have signed the Magento Contributor Agreement.We will continue to invest in collaboration platformWe will facilitate the interaction for improving the technologies and promoting innovation between thecommunity, Magento all its stakeholdersSay, Thank You to the Entire Community
  • 47. Tuesday, February 8, 2011Special Thank you to:Moderators and many community leaders in their local regions who stood out in their efforts to make atrue collaborative one:Rico NeitzelThomas FleckGuido JansenGabriel BouhatousSherrie RohdeBrent W. Peterson
  • 48. Thank YouTuesday, February 8, 2011Special Thank you to:Moderators and many community leaders in their local regions who stood out in their efforts to make atrue collaborative one:Rico NeitzelThomas FleckGuido JansenGabriel BouhatousSherrie RohdeBrent W. Peterson
  • 49. Thank You Rico Neitzel Thomas Fleck Guido Jansen Gabriel Bouhatous Sherrie Rohde Brent W. PetersonTuesday, February 8, 2011Special Thank you to:Moderators and many community leaders in their local regions who stood out in their efforts to make atrue collaborative one:Rico NeitzelThomas FleckGuido JansenGabriel BouhatousSherrie RohdeBrent W. Peterson
  • 50. Tuesday, February 8, 2011Magento Mobile
  • 51. Baruch Toledano Director of Product Marketing, Magento, Inc.Tuesday, February 8, 2011[BLANK]
  • 52. Tuesday, February 8, 2011I think we all agree that Mobile Commerce is really still in its infancy. The real growth in MobileCommerce is still ahead.Magento Mobile is a compelling offering that helps merchants easily participate in this fast-growingchannel.Iʼd like to start by sharing some of the key features, which can be grouped around 3 main benefits:simplicity, resource-efficiency, and affordability.
  • 53. Simple • Intuitive navigation • Consolidated management • Application submission handled by MagentoTuesday, February 8, 2011• Magento Mobile is simple to deploy and manage• We provide intuitive navigation, making it easy for consumers to browse product catalogs and menus• we simplify store management, by enabling merchants to consolidate mobile and online storesin the same admin dashboard• And Magento takes the pain out of deploying your app in the app store by handling the application and submission process
  • 54. Resource-Efficient • Caching scheme • Functionality optimized for device/OS • Image resizing per device resolutionTuesday, February 8, 2011Your mobile application needs to operate in a resource-constrained environment. So we designedMagento Mobile to be highly resource-efficient.– Extensive caching scheme design for mobilefunctionality of the application is optimized for the mobile device and operating system– Image resizing handled according to device resolution
  • 55. Affordable • Accessible price point • Support for mobile web and native application • Seamless integration and administrationTuesday, February 8, 2011• Magento Mobile gives merchants an affordable way to tap into mobile commerce.• our price point is accessible for a wide range of merchants• we provide a mobile web and native application - so merchants are positioned to take advantage of mobile growth via either channel• and we offer seamless integration and administration, allowing them to focus their time and resources on merchandising
  • 56. Tuesday, February 8, 2011As you know, we are adding android and ipad, so we now support all major mobile and tabletplatforms.[INTRO DEMO]
  • 57. Tuesday, February 8, 2011As you know, we are adding android and ipad, so we now support all major mobile and tabletplatforms.[INTRO DEMO]
  • 58. Tuesday, February 8, 2011As you know, we are adding android and ipad, so we now support all major mobile and tabletplatforms.[INTRO DEMO]
  • 59. Tuesday, February 8, 2011[DEMO]
  • 60. 2011 Road Map • Consumer-oriented functionality • Additional enterprise-level features • Developer-focused functionalityTuesday, February 8, 2011• In 2011, weʼll continue to build on our key benefits while extending our reach and adding new features• weʼll be adding consumer oriented functionality, such as support for additional languages, marketing capabilities and enhancements to user experience• weʼll introduce features from the Enterprise Edition...• and weʼll also add developer focused functionality. This includes integration with 3rd party technologies tailored to mobile, such as push notification services and mobile analystics. Another addition will be the ability to embed a storefront in another application (example)• I think 2011 will be a very exciting year for Magento Mobile! Thank you
  • 61. Tuesday, February 8, 2011[YOAV ENTERS]Thank you, Baruch.Yesterday, we announced and launched Magento Go.Imagine a solution that provides small and emerging merchants with a simple, affordable way tolaunch their stores.Imagine a solution that lets these merchants launch a PCI compliant store in minutes.Now imagine all this simplicity and convenience combined with the flexibility of Magento.We believe Magento Go will transform the eCommerce market -- and right now, you’ll see why we areso excited about this product.To demonstrate some of Magento Go’s simplicity and flexibility, here is our Vice President of Product,Doug McCiver.
  • 62. Doug McIver Vice President of Product Management Magento, Inc.Tuesday, February 8, 2011[INTRO]
  • 63. Tuesday, February 8, 2011Slowly!Yesterday – ClubYesterday, Roy talked about opening up the ecommerce club, getting rid of the barriers to getting in.Today, I want to give you a closer look at Magento Go, which is intended to push that vision evenfurther.SaaS – More merchants in Magento Community – otherwise elsewhere Magento Go, our new SaaS offering, is intended to simplify the process of getting into the club, lettingeven more merchants join the Magento Community - Merchants who might have chosen to gosomewhere else before. Key Vision – Easier – rich functionality / flexibility 
  • 64. Small and Powerful SaaS emerging & flexible merchantsTuesday, February 8, 2011Slowly!Yesterday – ClubYesterday, Roy talked about opening up the ecommerce club, getting rid of the barriers to getting in.Today, I want to give you a closer look at Magento Go, which is intended to push that vision evenfurther.SaaS – More merchants in Magento Community – otherwise elsewhere Magento Go, our new SaaS offering, is intended to simplify the process of getting into the club, lettingeven more merchants join the Magento Community - Merchants who might have chosen to gosomewhere else before. Key Vision – Easier – rich functionality / flexibility 
  • 65. Turn-key, Self ServiceTuesday, February 8, 2011Turn key – self service To provide that simplicity, we are providing a turn-key solution. Signing up is self-service. Changingplans is automated. The merchant can quickly get or mange their account simply by going to theMagento website.
  • 66. Magento Go is Simple • Secure PCI-certified, hosted solution • Optimized environment for growth • Performance tuned • Content delivery networkTuesday, February 8, 2011Hosting, Maintenance, CDN, All of the hosting, tuning, and maintenance is handled for the merchant.From the database tuning through to the Content Delivery Network, the performance of the solution ismanaged for our Go customers.
  • 67. Tuesday, February 8, 2011[DEMO]
  • 68. Merchandising Freedom • Feature Rich • Powerful • Product Types • Custom Attributes • Price Rule • PromotionsTuesday, February 8, 2011Full functionality At the same time that we have tried to simplify the process for new merchants, we are still providingthe full functionality of Magento. Simple product merchandising freedom with product typesBundles, groups, custom product attributesPricing by customer group  While merchants can start with simple products and custom attributes, they also have the ability towork work the full range of product types Magento offers. Product types that provide themerchandising freedom they need to advance their businesses. They can create custom attributeson the fly. They can group their products into bundles or groups to provide their customers the
  • 69. Merchandising Freedom • Feature Rich and Powerful • Product Types • Product attributes customization • Promotions and pricing rules • Business operationTuesday, February 8, 2011• Product attributes customization• Promotions and pricing rules• Business operation: • Order processing • Setting tax rules • Customer service management• Merchandizing and promotion
  • 70. Tuesday, February 8, 2011[YOAV ENTERS]During yesterday morningʼs keynote, you heard about some of the frustrations that merchants anddevelopers experienced before Magento.When we started working on Magento, we knew that it couldnʼt be a “one size fits all” product. Ourgoal was to create something that developers could easily build on and customize, so that merchantscould get the functionality they needed. And thatʼs been one of the keys to this platformʼs success.So when we were developing Magento Go, there was no way we were going to create a “one size fitsall” Solution. We had to create a way to bring our developer community into the picture, so thatmerchants could find the solutions they need.Thatʼs what the Magento Go Platform is about.Here to share some details is our Senior Technical Product Manager, Jonathan Berry.
  • 71. Jonathan Beri Senior Technical Product Manager, Magento, Inc.Tuesday, February 8, 2011[INTRODUCE JONATHAN]
  • 72. Tuesday, February 8, 2011Thank you Yoav. Weʼre very excited about the Magento go platform, and we know you will be too.Merchants will love Magento Go for its simplicity & flexibility. Developers will love the innovation &opportunity that this new platform provides.Before I discuss specifics, let me explain where Magento go platform fits in to the MagentoEcosystem.
  • 73. Tuesday, February 8, 2011[ANIMATION]Today there are all these applications out there that merchants need to run their business.Applications like quickbooks, salesforce and constant contact. [click] to start animationBut currently, thereʼs no easy way for merchants to access and integrate these applications in theironline stores. It requires either a high level of technical expertise, or external custom development.[click]The Magento Go Platform eliminates this complexity, bringing merchants and developers together,and making it easy for merchants to acquire and integrate the applications they need.
  • 74. Tuesday, February 8, 2011[ANIMATION]Today there are all these applications out there that merchants need to run their business.Applications like quickbooks, salesforce and constant contact. [click] to start animationBut currently, thereʼs no easy way for merchants to access and integrate these applications in theironline stores. It requires either a high level of technical expertise, or external custom development.[click]The Magento Go Platform eliminates this complexity, bringing merchants and developers together,and making it easy for merchants to acquire and integrate the applications they need.
  • 75. Tuesday, February 8, 2011[ANIMATION]Today there are all these applications out there that merchants need to run their business.Applications like quickbooks, salesforce and constant contact. [click] to start animationBut currently, thereʼs no easy way for merchants to access and integrate these applications in theironline stores. It requires either a high level of technical expertise, or external custom development.[click]The Magento Go Platform eliminates this complexity, bringing merchants and developers together,and making it easy for merchants to acquire and integrate the applications they need.
  • 76. All about apps • Hosted in a secure environment • Rich API for endless functionality • In store, admin or working with other services • Works on Magento Go & across all our other editionsTuesday, February 8, 2011Apps, apps, apps – itʼs all about apps. Apps on the Magento Go Platform are fully-hosted features that live on our secure environment. These apps can create powerful functionality through a rich set of apis. They interface with your customers, your backend and even with other systems. And whatʼs truly innovative about it is that Magento Go Apps work on Magento Go, Community, Professional & Enterprise Editions.
  • 77. Key benefits: Merchants • Simple-to-add apps via drag and drop • Rich functionality from different applications together • Simple, painless upgradesTuesday, February 8, 2011So why will merchants love it? Because you can add apps through the drag-and-drop interface Dougdemoʼd earlier. With a few clicks, you can add a live chat support app on the checkout page or aninteractive dashboard in your admin or even sync your sales with quickbooks online. And since itʼs onour servers, you get immediate updates to the app without any upgrade headaches.
  • 78. Key benefits: Developers • Quickly add new functionality using JavaScript apps • Open standards • Powerful REST APIs • Build, test and deployTuesday, February 8, 2011So why will developers love it? You can rapidly build interactive features in simple JavaScript. Built onOpen Standards, the JavaScript API exposes all of Magentoʼs data to your app. Also, our powerfulREST api allows you to integrate with other SaaS products written in any language. With all this, weprovide the tools to build, test & deploy your apps on the Magento Go Platform.We think the Magento Go Platform is a win-win-win: a win for Magento, a win for developers and awin for merchants.
  • 79. Jon Jessup CEO, Cloud ConversionsTuesday, February 8, 2011[INTRODUCE JON]Q&A with Jon:•Tell us about your background.•What can you tell us about your experience with the Magento Go platform?•Why are you excited?•What do you think this is exciting for developers?
  • 80. consumer merchant merchant website call center (Magento) (Salesforce) merchant warehouse (Magento)Tuesday, February 8, 2011[INTRO TO DEMO]Title: RMA App ExampleWeʼre going to do a demonstration of...Let me give you an overview of...::insert Erinʼs slide::
  • 81. consumer merchant merchant website call center (Magento) (Salesforce) merchant warehouse (Magento)Tuesday, February 8, 2011[INTRO TO DEMO]Title: RMA App ExampleWeʼre going to do a demonstration of...Let me give you an overview of...::insert Erinʼs slide::
  • 82. consumer merchant merchant website call center (Magento) (Salesforce) merchant warehouse (Magento)Tuesday, February 8, 2011[INTRO TO DEMO]Title: RMA App ExampleWeʼre going to do a demonstration of...Let me give you an overview of...::insert Erinʼs slide::
  • 83. consumer merchant merchant website call center (Magento) (Salesforce) merchant warehouse (Magento)Tuesday, February 8, 2011[INTRO TO DEMO]Title: RMA App ExampleWeʼre going to do a demonstration of...Let me give you an overview of...::insert Erinʼs slide::
  • 84. consumer merchant merchant website call center (Magento) (Salesforce) merchant warehouse (Magento)Tuesday, February 8, 2011[INTRO TO DEMO]Title: RMA App ExampleWeʼre going to do a demonstration of...Let me give you an overview of...::insert Erinʼs slide::
  • 85. Tuesday, February 8, 2011[DEMO]Jon: Call centerYoav: ConsumerJonathan: Warehouse
  • 86. App Store Fully TransactionalTuesday, February 8, 2011I think you can tell by now that we are very excited about the Magento Go PlatformIt is a major addition to the Magento ecosystem, and we are committed to the growth and success ofthis great innovation. Later this year we will introduce the marketplace that Roy referred to yesterday.The marketplace is where developers will publish and sell their applicationsApplications will be rated and reviewed, categorized and promoted.The marketplace will make it easy for merchants and developers to find the best applications to meetthe needs of their business.Itʼs where merchants will expand the horizons of their online stores…And where developers will monetize their talent and creativity
  • 87. Tuesday, February 8, 2011So what do you think: do we have some opportunities for growth with Magento in 2011?
  • 88. Tuesday, February 8, 2011[INTRODUCE BOB]