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Magento's Imagine eCommerce Conference 2011 - Delivering Conversion Results by Leveraging Magento Enterprise
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Magento's Imagine eCommerce Conference 2011 - Delivering Conversion Results by Leveraging Magento Enterprise

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  • 1. Ethan Giffin, CEO Groove Commerce February 2011
  • 2. Our goal is to bridge the gap between marketingand technology and deliver a user-friendly, highconverting product to each one of our clients. 2400 Boston Street,Services include: Suite 320, Baltimore, Maryland 21224 • eCommerce Website Design • Magento Development & Integration www.groovecommerce.com 800.564.9826 • Social Media Marketing @GrooveCommerce • Pay Per Click (PPC) Management • Search Engine Optimization (SEO) • eCommerce Site Analysis • Conversion Consulting February 2011 Supercharge Your Magento Enterprise | Imagine 2011 2
  • 3. AOV Traffic Conversion RateFebruary 2011 Supercharge Your Magento Enterprise | Imagine 2011 3
  • 4. February 2011 Supercharge Your Magento Enterprise | Imagine 2011 4
  • 5. 1. What’s Your History?2. Write Good Content3. Create Buyers Guides4. Have an Opinion5. Show Your Expertise6. How are You Different from the Big Boys? February 2011 Supercharge Your Magento Enterprise | Imagine 2011 5
  • 6. February 2011 Supercharge Your Magento Enterprise | Imagine 2011 6
  • 7. February 2011 Supercharge Your Magento Enterprise | Imagine 2011 7
  • 8. 1. AOV 24-50% Higher than Site Average 2. Most Retailers Never Look Under the Hood 3. Great PPC Landing Pages Much Easier to Double Conversion Rate from SearchFebruary 2011 Supercharge Your Magento Enterprise | Imagine 2011 8
  • 9. February 2011 Supercharge Your Magento Enterprise | Imagine 2011 9
  • 10. 1. API vs Hosted2. Commerce + Content3. Synonyms4. Result Boosting5. Filters6. Redirects7. Autocomplete8. Analytics February 2011 Supercharge Your Magento Enterprise | Imagine 2011 10
  • 11. February 2011 Supercharge Your Magento Enterprise | Imagine 2011 11
  • 12. "The Linksys E2000 offers selectable dual-band Wireless-N technology and extended range to provide wireless coverage throughout your home. Cisco Connect"February 2011 Supercharge Your Magento Enterprise | Imagine 2011 12
  • 13. 1. Unique Page Titles & Meta Tags2. Define Your URL’s3. Set Your Canonical Tags’s4. Robots.txt5. Google Sitemap (Don’t Forget the Cron)6. Spider Your Site (Xenu or Integrity)7. Look at Site Speed February 2011 Supercharge Your Magento Enterprise | Imagine 2011 13
  • 14. February 2011 Supercharge Your Magento Enterprise | Imagine 2011 14
  • 15. 1. Directly Affects Conversion Rate 2. Lowers Adwords Quality Score 3. Can Sink Your SEO 4. Limits Ability to Diagnose Errors 5. Check Your Site with Pingdom & YSlowFebruary 2011 Supercharge Your Magento Enterprise | Imagine 2011 15
  • 16. 1. Turn on Compression2. Remove Unneeded Code & Files3. CDN Hosting4. Use Google jQuery Scripts5. Full Page Caching6. Track Server Errors & Performance (Watchdog)7. Read, then re-read recent Whitepaper February 2011 Supercharge Your Magento Enterprise | Imagine 2011 16
  • 17. February 2011 Supercharge Your Magento Enterprise | Imagine 2011 17
  • 18. 1. The only place you can add top line revenue through optimization 2. Test elements such as button color and text 3. Test OneStepCheckOut versus Accordion 4. Setup your Funnel Visualization in GA by using Fooman Analytics PlusFebruary 2011 Supercharge Your Magento Enterprise | Imagine 2011 18
  • 19. February 2011 Supercharge Your Magento Enterprise | Imagine 2011 19
  • 20. February 2011 Supercharge Your Magento Enterprise | Imagine 2011 20
  • 21. February 2011 Supercharge Your Magento Enterprise | Imagine 2011 21
  • 22. OneStepCheckout Aheadworks iPhone Theme Aitoc Watchdog Mageworx SEO Enterprise Fooman Google Analytics Plus Whats in Your Toolbox?February 2011 Supercharge Your Magento Enterprise | Imagine 2011 22
  • 23. With over a decade of industry experience in eCommerce, Ethan E. GiffinSEO and the dynamic technologies that drive them Ethan CEO & FounderGiffin founded Groove Commerce to be a boutique web ethan@groovecommerce.comagency that provides enterprise class service for online Twitter: @Opieretailers.This blend of industry and agency experience has made Ethana sought after speaker and panelist at top events including:Internet Retailer, eTail, Search Engine Strategies (SES), SMX,American Marketing Association PubCon and Ad:Tech.Currently, as CEO Ethan is leading the charge to make GrooveCommerce the Mid-Atlantic’s premier Magento partner. February 2011 Supercharge Your Magento Enterprise | Imagine 2011 23
  • 24. February 2011 Supercharge Your Magento Enterprise | Imagine 2011 24