Ethan Giffin, CEO Groove Commerce   February 2011
Our goal is to bridge the gap between marketingand technology and deliver a user-friendly, highconverting product to each ...
AOV                                         Traffic                                                                      C...
February 2011   Supercharge Your Magento Enterprise | Imagine 2011   4
1. What’s Your History?2. Write Good Content3. Create Buyers   Guides4. Have an Opinion5. Show Your Expertise6. How are Yo...
February 2011   Supercharge Your Magento Enterprise | Imagine 2011   6
February 2011   Supercharge Your Magento Enterprise | Imagine 2011   7
1. AOV 24-50% Higher                                                                        than Site Average             ...
February 2011   Supercharge Your Magento Enterprise | Imagine 2011   9
1. API vs Hosted2. Commerce + Content3. Synonyms4. Result Boosting5. Filters6. Redirects7. Autocomplete8. Analytics   Febr...
February 2011   Supercharge Your Magento Enterprise | Imagine 2011   11
"The Linksys E2000 offers selectable                                                        dual-band Wireless-N technolog...
1. Unique Page Titles &   Meta Tags2. Define Your URL’s3. Set Your Canonical   Tags’s4. Robots.txt5. Google Sitemap  (Don’...
February 2011   Supercharge Your Magento Enterprise | Imagine 2011   14
1. Directly Affects                                                                        Conversion Rate                ...
1. Turn on Compression2. Remove Unneeded   Code & Files3. CDN Hosting4. Use Google jQuery   Scripts5. Full Page Caching6. ...
February 2011   Supercharge Your Magento Enterprise | Imagine 2011   17
1. The only place you                                                                        can add top line             ...
February 2011   Supercharge Your Magento Enterprise | Imagine 2011   19
February 2011   Supercharge Your Magento Enterprise | Imagine 2011   20
February 2011   Supercharge Your Magento Enterprise | Imagine 2011   21
OneStepCheckout    Aheadworks iPhone Theme    Aitoc Watchdog    Mageworx SEO Enterprise    Fooman Google Analytics Plus   ...
With over a decade of industry experience in eCommerce,               Ethan E. GiffinSEO and the dynamic technologies that...
February 2011   Supercharge Your Magento Enterprise | Imagine 2011   24
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Magento's Imagine eCommerce Conference 2011 - Delivering Conversion Results by Leveraging Magento Enterprise

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Magento's Imagine eCommerce Conference 2011 - Delivering Conversion Results by Leveraging Magento Enterprise

  1. 1. Ethan Giffin, CEO Groove Commerce February 2011
  2. 2. Our goal is to bridge the gap between marketingand technology and deliver a user-friendly, highconverting product to each one of our clients. 2400 Boston Street,Services include: Suite 320, Baltimore, Maryland 21224 • eCommerce Website Design • Magento Development & Integration www.groovecommerce.com 800.564.9826 • Social Media Marketing @GrooveCommerce • Pay Per Click (PPC) Management • Search Engine Optimization (SEO) • eCommerce Site Analysis • Conversion Consulting February 2011 Supercharge Your Magento Enterprise | Imagine 2011 2
  3. 3. AOV Traffic Conversion RateFebruary 2011 Supercharge Your Magento Enterprise | Imagine 2011 3
  4. 4. February 2011 Supercharge Your Magento Enterprise | Imagine 2011 4
  5. 5. 1. What’s Your History?2. Write Good Content3. Create Buyers Guides4. Have an Opinion5. Show Your Expertise6. How are You Different from the Big Boys? February 2011 Supercharge Your Magento Enterprise | Imagine 2011 5
  6. 6. February 2011 Supercharge Your Magento Enterprise | Imagine 2011 6
  7. 7. February 2011 Supercharge Your Magento Enterprise | Imagine 2011 7
  8. 8. 1. AOV 24-50% Higher than Site Average 2. Most Retailers Never Look Under the Hood 3. Great PPC Landing Pages Much Easier to Double Conversion Rate from SearchFebruary 2011 Supercharge Your Magento Enterprise | Imagine 2011 8
  9. 9. February 2011 Supercharge Your Magento Enterprise | Imagine 2011 9
  10. 10. 1. API vs Hosted2. Commerce + Content3. Synonyms4. Result Boosting5. Filters6. Redirects7. Autocomplete8. Analytics February 2011 Supercharge Your Magento Enterprise | Imagine 2011 10
  11. 11. February 2011 Supercharge Your Magento Enterprise | Imagine 2011 11
  12. 12. "The Linksys E2000 offers selectable dual-band Wireless-N technology and extended range to provide wireless coverage throughout your home. Cisco Connect"February 2011 Supercharge Your Magento Enterprise | Imagine 2011 12
  13. 13. 1. Unique Page Titles & Meta Tags2. Define Your URL’s3. Set Your Canonical Tags’s4. Robots.txt5. Google Sitemap (Don’t Forget the Cron)6. Spider Your Site (Xenu or Integrity)7. Look at Site Speed February 2011 Supercharge Your Magento Enterprise | Imagine 2011 13
  14. 14. February 2011 Supercharge Your Magento Enterprise | Imagine 2011 14
  15. 15. 1. Directly Affects Conversion Rate 2. Lowers Adwords Quality Score 3. Can Sink Your SEO 4. Limits Ability to Diagnose Errors 5. Check Your Site with Pingdom & YSlowFebruary 2011 Supercharge Your Magento Enterprise | Imagine 2011 15
  16. 16. 1. Turn on Compression2. Remove Unneeded Code & Files3. CDN Hosting4. Use Google jQuery Scripts5. Full Page Caching6. Track Server Errors & Performance (Watchdog)7. Read, then re-read recent Whitepaper February 2011 Supercharge Your Magento Enterprise | Imagine 2011 16
  17. 17. February 2011 Supercharge Your Magento Enterprise | Imagine 2011 17
  18. 18. 1. The only place you can add top line revenue through optimization 2. Test elements such as button color and text 3. Test OneStepCheckOut versus Accordion 4. Setup your Funnel Visualization in GA by using Fooman Analytics PlusFebruary 2011 Supercharge Your Magento Enterprise | Imagine 2011 18
  19. 19. February 2011 Supercharge Your Magento Enterprise | Imagine 2011 19
  20. 20. February 2011 Supercharge Your Magento Enterprise | Imagine 2011 20
  21. 21. February 2011 Supercharge Your Magento Enterprise | Imagine 2011 21
  22. 22. OneStepCheckout Aheadworks iPhone Theme Aitoc Watchdog Mageworx SEO Enterprise Fooman Google Analytics Plus Whats in Your Toolbox?February 2011 Supercharge Your Magento Enterprise | Imagine 2011 22
  23. 23. With over a decade of industry experience in eCommerce, Ethan E. GiffinSEO and the dynamic technologies that drive them Ethan CEO & FounderGiffin founded Groove Commerce to be a boutique web ethan@groovecommerce.comagency that provides enterprise class service for online Twitter: @Opieretailers.This blend of industry and agency experience has made Ethana sought after speaker and panelist at top events including:Internet Retailer, eTail, Search Engine Strategies (SES), SMX,American Marketing Association PubCon and Ad:Tech.Currently, as CEO Ethan is leading the charge to make GrooveCommerce the Mid-Atlantic’s premier Magento partner. February 2011 Supercharge Your Magento Enterprise | Imagine 2011 23
  24. 24. February 2011 Supercharge Your Magento Enterprise | Imagine 2011 24

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