Sonja WilsonNokia – Digital Marketing                            Company Confidential
Company Confidential
I need a phone    I have a phone    I need support3        Company Confidential
Company Confidential
Company Confidential
Company Confidential
Company Confidential
Nokia.com targets will be set to 6 KPIs in 3 categories   Demand Generation KPIs                    Engagement KPIs       ...
Thank You@sonjawSonja.wilson@nokia.comhttp://fi.linkedin.com/in/sonjawilson                            Company Confidential
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Sonja Wilson / Nokia presenting at Magenta Advisory multichannel event, May 15 2012

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Sonja Wilson's presentation at Magenta Advisory multichannel event on May 15, 2012

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Sonja Wilson / Nokia presenting at Magenta Advisory multichannel event, May 15 2012

  1. 1. Sonja WilsonNokia – Digital Marketing Company Confidential
  2. 2. Company Confidential
  3. 3. I need a phone I have a phone I need support3 Company Confidential
  4. 4. Company Confidential
  5. 5. Company Confidential
  6. 6. Company Confidential
  7. 7. Company Confidential
  8. 8. Nokia.com targets will be set to 6 KPIs in 3 categories Demand Generation KPIs Engagement KPIs Lead Generation KPIs 1. Volume - Nokia.com visits (#) 3. Volume - Product page visits (#) 5. Volume – Sales channel exits (#) 2. Quality - Bounce rate per traffic 4. Quality - Visit satisfaction (%) 6. Quality – Bounce rate source (%) for Ncom leads (%)Organic traffic Sales traffic •  Online •  OfflineBought trafficSocial trafficDM traffic 8 Company Confidential
  9. 9. Thank You@sonjawSonja.wilson@nokia.comhttp://fi.linkedin.com/in/sonjawilson Company Confidential
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