Jumba mediakit 2012 latam&ush

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Jumba mediakit 2012 latam&ush

  1. 1. Mediakit 2012
  2. 2. New Era: Digital OmnivoresDigital Omnivores: HowCross-Media Consumption ischanging media dynamics Focused on the traffic Quality
  3. 3. New Era: Digital OmnivoresNew Technolgies Media companies Rapid adoption ofmaking TV enabling their Smartphones, TaContent available content online blest and otheron digital and on Mobile devicesplatforms Focused on the traffic 10% Quality New Lanscape in media consumption: Consumers of multiples devices that start using media On Demand and On the go, where they want it and when they want it.
  4. 4. New Era: Digital OmnivoresUSERS CAN BE TV-ONLY, MULTY-SCREEN, DIGITAL ONLY 11% 17% TV-Only Multy-Screen Digital-Only 0.72 Focused on the traffic 10% Quality Almost 30% of Media Brand consumers, do it on Multiple platforms + only digital Comscore: How Multi-Screen Consumers Are Changing Media Dynamics
  5. 5. New Era: Digital OmnivoresUSERS WHO OWN SMATPHONE AND HAVE ACQUIRED ALSO A TABLET 30.0% 24.9% 25.0% +180% 20.0% 15.0% 10.0% 8.9% 5.0% 0.0% 10% March 2011 March 2012 Tablets also led the rise of Digital Omnivore, consumers who engage with multiple online touch points daily. Comscore: State of Internet USA 1Q 2012
  6. 6. Jumba Ad Networks1. 2. 3.
  7. 7. 1. Jumba Display Network Focus in US & Latam
  8. 8. Market ResearchINTERNET POPULATION DISTRIBUTION WORDWIDEPercentage 15 years ago US Internet Population was almost 70%, and now it only represents 13% of Global Internet Population Source: ComScore World Metrix, July 2011
  9. 9. Market Research INTERNET GROWTH WORDWIDE Internet Population Million Users +15 Latin America is the region that have Colombia and Mexico are experience the higher growth WW in 2011 the fastest growing markets in LatamSource: 1) comScore Media Metrix, Visitantes Edad 15+ Hogar/Trabajo, Dic-2011 – 2) Comscore January 2’11 to January 2012
  10. 10. Market Research TOTAL ADVERTISING REVENUE 2011 IN US BY MEDIA 2011 Percentage Historical in Billion Dollars 1% 50 4% Broadcast - TV 45 9% 24% Internet 40 Cable Television11% 35 Newspapper Magazines 30 Radio 2513% 20% Out of Home 20 Video Games & Cinema 15 18% Focused on the traffic 10% 10 5 Quality 0 FY 2005 FY 2006 FY 2007 FY 2008 FY 2009 FY 2010 FY 2011 Internet is the 2nd Media in Advertising Revenue, representing 20% of total Spent in 2011 Source: IAB Internet Advertising Revenue Report FY 2011
  11. 11. Market ResearchINTERNET ADVERTISING REVENUEBillion Dollars +22% 35 31.7 In Latam the 30 average 26 growth on 25 23.4 22.7 21.2 Advertising 20 Revenue in 15 2011 was 10 33% 5 0 Year 2007 Year 2008 Year 2009 Year 2010 Year 2011 Annual Internet Advertising Revenue in US during 2011 was 31.7 Billion Dollars, the highest growth in the last 5 years Source: IAB Internet Advertising Revenue Report FY 2011
  12. 12. Market Research INTERNET ADVERTISING REVENUE BY FORMAT Percentage 2011 In Latam, display 2010 still leads 1% 3% 1% 4% 4% revenue with 3% 5% Search 5% 6% average of 5% Display Banners5% 60%. 45% Classifieds 10% 6% 47% Digital Video Followed by Lead Generation Search 20%. 8% 23% Mobile Mobile and Rich Media Video are 22% Sponsorship starting to Email grow with 1.3 % and 2.5 % • Search Remains the largest online advertising revenue format. respectively • Followed by Display with 35% (all formats) • Mobile had the greatest growth, 150% more revenue than 2010 Source: IAB Internet Advertising Revenue Report FY 2011
  13. 13. Market Research INTERNET ADVERTISING REVENUE BY INDUSTRY Entertainment 4% 4% Media 5% 4% Retail advertisers Pharma & Health 5% continue to 5% lead ad 6% Consumer Goods 7% FY 2011 spending with 8% 22% of total Travel & Leisure 7% FY 2010 revenues.Computing Products 8% 8% Finance, Travel and Media Auto 11% 11% experienced ad Focused on the traffic Telecom Finance Services 10% 12% 13% Quality 13% spending growth in 2011 12% Retail 22% 21% 0% 5% 10% 15% 20% 25% Source: IAB Internet Advertising Revenue Report FY 2011
  14. 14. Market Research INTERNET ADVERTISING REVENUE BY PRICING MODEL FY 2010 FY2011 In Latam, CPM 5% 4% leads the higher % of33% Performance revenue, bei 62% 31% CPM ng between 80% and 60% Hybrid depending 65% on the market Focused on the traffic 10% Quality Performance based pricing continue to grow, and represented in 2011 65% of total advertising revenue Source: IAB Internet Advertising Revenue Report FY 2011
  15. 15. Market ResearchINTERNET ADVERTISING REVENUE BY PRICING MODEL 70% 64% 60% 62% 59% 57% 48% 50% 51% 46% 47% 40% 41% 39% 37% Performance 35% 33% 32% CPM 30% Hybrid 20% 13% 10% Focused on the traffic 10% 5% 4% 4% 4% 5% 4% 0% FY 2005 FY 2006 FY 2007 FY 2008 FY 2009 Quality FY 2010 FY 2011 Performance pricing model is the prevalent model since 2006. Advertiser each year are learning more and more about setting measurable objectives and how buy to achieve them. Source: IAB Internet Advertising Revenue Report FY 2011
  16. 16. Jumba Display Network1. We are a Brand Safe Performance Network with 5 years of Experience delivering a full performance marketing solution for renown brands in Latam and US . A new alternative to traditional Adnetworks: Focused on the traffic 100% Quality
  17. 17. Jumba Display Network1. WHY JUMBA? • Solid Experience • Editorial and Moderated Traffic • Wide Segmentation Capabilities • Flexible Buy • Result Oriented Technology
  18. 18. Jumba Display Network1. EXPERIENCE 5 Years delivering results +350 advertisers +1400 campaigns And counting…
  19. 19. Jumba Display Network1. QUALITY TRAFFIC We really care about the quality of our traffic, 100%: • Editorial Content • Moderated Content • Monitored Content Audience - Adults: + 1 billion Monthly imps 80% +21 years old + 22 millones Monthly UU
  20. 20. Jumba Display Network1. SEGMENTATION CAPABILITIES • GEO: Country, State, City. • Time of the Day • Conection Speed • Language • Behavioural • Contextual by channel: Automotive - Business & Finance - Career - Dating - Education - Entertainment - E-Commerce - Fitness - Gaming - Health - Hobbies - Lifestyle - Men - Music - News - Real State - Reference - Restaurants - Shopping - Social Media - Sports - Technology - Travel
  21. 21. Jumba Display Network1. FLEXIBLE BUY Commercial Model CPM/CPC/CPL/CPA Targeting Geo/Time/Contextual/URLs/Navigator Kind of Inventory Above the Fold/ Below the fold/Transparent/ Blind RON
  22. 22. Jumba Display Network1. TECHNOLOGY Predicative Dynamic Optimization • Continuous Optimization cycles based on clients’ objectives • We consider historical performance of previous campaigns by: industry creative site section placement • 24/7 Web based access reports • Behavioral Targeting
  23. 23. 2. Jumba Mobile Network Focus in Latam & US
  24. 24. Market Research MOBILE AND SMARTPHONE PENETRATION Brazil 118% 14% Mexico 89% 20% Colombia 107% 20% Mobile Penetration Argentina 142% Smartphone Penetration 24%US Hispanics 91% 49%United States 102% 46% 0% 20% 40% 60% 80% 100% 120% 140% 160% US hispanics is the market with the higher Smartphone penetration, almost 50%. Source: Our Mobile Planet 2011, American Smartphone ownership March 2012
  25. 25. Market ResearchSMARTPHONE PENETRATION BY AGE LATAM US 80% 2% 71% 70% 67% 13% 17% 60% 54% 13-17 50% 44% 18-24 40% 25-34 31% 30% 31% 35-49 36% 50+ 20% 13% 10% 0% Focused on the traffic 10% 18-24 25-34 35-44 Quality 45-54 55-64 65+ In both Markets the heaviest users are people between 18-34 Y/O Source: Huntmads Anual Report, American Smartphone ownership March
  26. 26. Market ResearchMOBILE OS BY GENDER - LATAM MEN WOMEN 3% 5% 25% 27% Android 23% 24% iOS RIM Symbian Other 19% 28% 22% 24% Focused on the traffic 10% Quality Men use more Apple and Android predominates in Women Source: Huntmads Anual Report, 2011
  27. 27. Market Research SMARTPHONE IOS IN US US MARKET SHARE EVOLUTION 2% 5% Android16% IOS 47% RIM Microsoft30% SymbianAndroid has almost the 50% of the share of market in US general. In the last 2 years it grew from 12% of market share to 47%, over taking RIM’s share. Source: Comscore 2012 Mobile Future in focus,
  28. 28. Market ResearchSMARTPHONE CARRIER MARKET SHARE– US 1.9% 2.8% 2.1% 3.2% Verizon AT&T In Latam 5.1% Sprint markets 31.6% 7.1% T-Mobile usually there Tracfone is one Carrier Sprint Prepaid that has 9.5% Metro PCS more than 50% of the Other 10.5% total market Focused on the traffic 10% US Cellular share 26.3% Cricket Quality Verizon and AT&T has almost 60% of the market. Source: Comscore 2012 Mobile Future in focus,
  29. 29. Market Research SMARTPHONE PARALEL MEDIA USAGE IN US 81.0%0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% Most of Smartphone users consume81% of Smartphone users, at the same time also: other media and platforms while Watch Movies 35.0% using it, making Watch Television 51.0% it an attractive Read newspapper or Magazine 17.0% way to reach the Use it on another device consumer and 44.0% reinforce any Read a Book 18.0% campaign Play video Games 28.0% Listen to Radio 51.0% Parallel Media Usage 81.0% Source: Google Our Mobile Planet 2012,
  30. 30. Market Research USERS THAT HAVE SEEN AN AD ON SMARTPHONES 88.0% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0%88% of Smartphone users, have noticed Mobile Ads while: On a Website 47% Watching a Video 27% Websites and Apps is where people On a Video Website 20% mostly see On a retailer Website 25% Mobile Ads In an App 46% Using a search engine 41% Source: Google Our Mobile Planet 2012,
  31. 31. Jumba Mobile Network2. ¿WHY MOBILE? MOBILE 90% Of consumers carry on their celphones 24/7 70% Is the most PERSONAL device to reach the consumer Uses Smartphones at Store 2 5 Of every New Celphones are Smartphones
  32. 32. Jumba Mobile Network2. ALL YOU NEED FOR A MOBILE CAMAING IS: BANNERS LANDING Creatives needs to be straight and have a clear call to action
  33. 33. Jumba Mobile Network2. ¿WHAT CAN I DO ON MOBILE? IAB STANDARD MOBILE VIDEO • Animated GIF • In app videos • Many Ad Fotmats to • Interstitial videos reach many devices • Phones & tablets RICH MEDIA IN SITE & APPS ADS • Expandables • Demo targeting • Skins, special formats • Site specific placements
  34. 34. Jumba Mobile Network2. IAB STANDARD BANNERS 300x250 320x48 300x50 216x36 168x28 120x20
  35. 35. Jumba Mobile Network2. MOBILE VIDEOS MINI • Video 133x75 • Companion 187x75 MEDIUM • Video 240x75 • Companion 320X48 MAX • Video 320x180 • Companion 320x48
  36. 36. Jumba Mobile Network2. RICH MEDIA • Expandables • Immersive feature: transitional effects •Interactive features
  37. 37. Jumba Mobile Network2. PREMIUM PLACEMENTS
  38. 38. Jumba Mobile Network2. MOBILE STRATEGIES CLICK TO SITE CLICK TO CALL CLICK TO LIKE CLICK TO LEAD CLICK TO DOWNLOAD
  39. 39. Jumba Mobile Network2. CLICK TO SITE To lead traffic to a site and increase visits
  40. 40. Jumba Mobile Network2. CLICK TO LIKE To generate Facebook Fans in a Fanpage
  41. 41. Jumba Mobile Network2. CLICK TO DOWNLOAD To download an App, a video or a cupon to show in store
  42. 42. Jumba Mobile Network2. CLICK TO CALL To send calls to the client’s call center and generate sales.
  43. 43. Jumba Mobile Network2. CLICK TO LEAD To capture Opt-In information
  44. 44. Jumba Mobile Network2. SEGMENTATION CAPABILITIES • Audiencia: Demografic • Geo: Country, State, City • Carrier – Mobile Operator • Equipement - Device • Contextual-Channels • Sites & Apps • Day and Time of the day Mobile offers very interesting and deep segmentation capablities
  45. 45. 3. Jumba Video Network Focus in Latam & US
  46. 46. Market Research¿WHY ONLINE VIDEO?Video: The fastest growing format WW 40% growth Ad Spend on 2011* *Source: MagnaGlobal Advertising Forecast 2011
  47. 47. Market Research¿WHY ONLINE VIDEO?Great Potential Video Ad Spend Growth WW Source: comScore Video Metrix, August 2011 and eMarketer, January 2010
  48. 48. Market Research¿WHY ONLINE VIDEO? Onlie Video are underused ONLINE VIDEO TV 1,3% ads 25% ads 98,7% content 75% content Ads are less than 2% of time spent watching videos *Source: ComScore VideoMetrics December 2010
  49. 49. Market ResearchWHO WATCH VIDEOS ONLINE WW 80% 74% 72% 70% 67% 65% In USA the 83% 62% 59% of Internet 60% 55% Users saw at 50% least one video 40% online. In 30% Latam this % 20% vary from 80% 10% to 90% 0% depending the 13-17 18-24 25-34 35-44 45-54 55-64 65+ country. Users Between 18-34 y/o are the heaviest Video users. Average video consumer in all ages is above 55% Source: comScore Video Metrix, August 2010 vs August 2011
  50. 50. Market Research VIDEO CONSUMPTION USA & LATAM#VIDEOS PER VIEWER LATAM & US MARCH 2011 US VIDEO CONSUMPTION MARCH 2012 USA 243 Brazil 87 +21% 0 50 100 150 200 250 300 Mexico 116Argentina 88 Average Internet User in US March 2012 Chile 92 viewed 243 videos with a viewing time of USA 201 21 hours and 22 minutes 0 50 100 150 200 250 Source: comScore Video Metrix, August 2010 vs August 2011 - State of Internet USA 1Q 2012
  51. 51. Market ResearchVIDEO ACTIVITY BY GENDER USA Males are much more engaged video viewers than Females Source: State of Internet USA 1Q 2012
  52. 52. Jumba Video Network3.medios propios: FORMATS & PLACEMENTS Depending on where the Video Ad appears LINEAL When Video Ad appears in the line of the content, while the user is consuming an online video. Ex: Video-Preroll, Mid-Roll. NON-LINEAL When Video Ad is outside the content, not in the line of the content, but besides, up or down. Ex: InBanner Video, Text Overlay
  53. 53. Jumba Video Network3.medios propios: FORMATS & PLACEMENTS Depending on where the video ad appears inside the site Above the fold Below the Fold •Video player in •Video players in the first Scroll the 2nd scroll or below Depending on who initiates the video User Initiated Not- User Initiated •The video •Video starts rolling impressions starts once the page finish only when the user downloading does click on it
  54. 54. Jumba Video Network3. FORMATS & PLACEMENTS PREMIUM REACH • Video Preroll (Lineal) • Video Preroll (Lineal) & 15/30 Seconds Inbanner Video (No Lineal) • Companion Banner 300x250 • 15 Seconds Spot • User Initiated • Above the fold SEGMENTATION CAPABILITIES • GEO: Country, State • Audience: demographic • Placement: (Premium/ Reach) • Channels
  55. 55. Jumba Video Network3. PREMIUM PLACEMENTS Companion Banner Video Preroll Ad on sites’ player
  56. 56. Jumba Video Network3. REACH PLACEMENTS Video Preroll Ad on sites’ player
  57. 57. Jumba Video Network3. WE HAVE VOLUME +100M Monthly views +60M USH +5M ARGENTINA +12M BRASIL +3M COLOMBIA +10M MEXICO +5 OTROS Transparent Inventory +180 M blind views
  58. 58. Jumba Video Network3.medios propios: REPORTING Our reporting give deep information about interactivity with the video: •Day/Week •Unique CTR •Market •Fullscreen •Creative •Pauses •Impressions •Wached 25% •Clicks •Watched 50% •Unique Impressions •Watched 75% •CTR •Watched 100% •Companion CTR
  59. 59. Jumba Video Network3.medios propios: WHY JUMBA VIDEO NETWORK IS PREMIUM? • Premium Sites: Sites in our Video Network are leading premium sites in the region • Premium Content: the content in our sites ir 100% professionaly made, there is no User Generated Content. • Premium Placements: our premium placements are big video player avobe the fold, and the give premium results: 3% average CTR and 60% complete view out of impressions
  60. 60. Advertisers
  61. 61. Clients
  62. 62. Thanks!Magdalena Prat GayProduct Development ManagerUS Media Consulting LLC.Costa Rica 5546 Piso 3 Oficina 308Buenos Aires | 1414 | ArgentinaTel AR: +54 11 5294-0526Tel US: + 1-305-722-5679www.usmediaconsulting.com

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