iTrain

ItrainE-BIZ
Alexandra GAGNY
Estelle LORIOT
Magali BEAUREGARD

1. Describe the business
A personal trainer in yourpocketthanks to iTrain, featuring podcast downloads from celebrity trainers designed to maximize your workout
The perfect fitness solution
Designed for everyone
You can select the workout program that suits you the best

2. CustomersProblems & solutions
Problems
Lack of motivation
Problem of gettingboredfast
Lack of sports knowledge
Lowerpricethan a real coach (≈ USD 10)
Lack of time
Solutions
Adaptedworkout programs
Exemples:
Fun for teenagers: iTeen Train
Bodybuilders: Sculpt and Strenght
Relaxation
Diversity: 2 to 5 differentworkout programs
Program personalisedaccording to yourlevel& advice
Easyaccess and easy to use : easy use of technology (Internet & MP3)

2. Suppliers and partners’ problems & solutions
Problems
Findcustomersat the same place at the same time & with the samelevel
Availabily of the coach
Repetition
Physicalaccomodation (material and place)
Solutions
Wecan have the samenumber of customers (or even more) all over the world
Any time, ubiquity
Workout program recordedonly once every X weeks
Not the coach’s business

2. Owner’sproblems & solutions
Problems
Accomodation to find
material maintenance
find and attractcustomers
find efficient coaches, face turnover
Solutions
No physicalproblems
Customerscanbefoundmucheasier, all over the world

3. Customers groups served
Universaltarget
Everyonewilling to make sports, to get back in shape, loseweight etc.
Programs designed to special occasions (ex.: wedding)
Then a personalisedworkout program

4. Revenue sources
Sales of workout programs
Sales of music
Sales of Package
Sales of gift certificate
No advertsing

Costs, Sustainability and Conditions of growth
Website maintenance
Communication
Record of new program
Coaches’ commissions
Verylowcompared to a real sports club business
Few employeesneeded to train the samenumber of customers or even more
Seems to besustainable
Conditions of growth:
Give the customers feedback in anyway about theirprogress
Frequentrenewal and Update of the workout programs
Enter more niches and develop more personalised packages