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  • 1. Innocentive Case E-Business class July 24 th 09 Magali Beauregard
  • 2.  
  • 3. Inno centive: the principle
    • Crowdsourcing:
    • “ The act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.” taken from Jeff Howe’s Crowdsourcing blog
    • Innocentive Challenges:
    • □ a unique problem posted by Seekers in the InnoCentive Open Innovation Marketplace
    • □ solicitation of solutions from the Solver community
    • □ ultimately choice of the one that best fits the criteria set out by the Seeker
    • □ Challenges can be large or small, short-term or long-term.
    • □ If a solution is selected as “best” by the Seeker, the Solver receives a financial award, which varies per Challenge
  • 4. Business actors
    • Seekers:
    • Not for profit
    • Corporate
    • Government institutions
    • Solvers:
    • -Independant
    • Experts in
    • different fields
    • entrepreneurship
    • Chemistry
    • Food etc.
    • Ability to think
    • differently
    • Challenges:
    • Business &
    • entrerpeneurship
    • Chemistry
    • IT
    • Engineering
    • Life science etc.
  • 5. Problems being solved
    • Seekers:
    • Money saving
    • Brand new ideas
    • (think differently)
    • - Many solution proposals
    • - Time saving
    • Solvers:
    • Get to be known
    • Financial rewards
    • Opportunity to work
    • for important companies
    • The company:
    • Image
    • Innovation
    • Money earning
  • 6. Revenue sources
    • From:
    • The problem seekers:
      • USD 2000 pers posted problems ( ->already medium entreprises which can afford)
      • Charge on the service provided
    • Partners
  • 7. Competitors
    • -> SO Many!
  • 8. Competitors: focus
    • http://www.whynot.net/ : idea exchange for entrerpeneurs
    • http://www.guru.com/emp/index.aspx : Find freelancers at the world's largest online service marketplace.
  • 9. Business Model
    • A great example of how the web2.0 world allows communities of people to come together and work towards a common goal.
    • A typical online model which could not work offline:
      • Possible virtual meeting of seekers and solvers
      • Virtual competition between solvers thanks to their number
  • 10. Business Stretching
    • Market research more & more « crowd-source » by companies: a great potential
    • Specialising into specific fiels:
      • For ex. Food & beverage, sustainable dvp, etc?
    • Glocalization to be more specific to strategic markets
    -> Already a sustainable Business Model, which can only work online.