Innocentive Case E-Business class   July 24 th 09 Magali Beauregard
 
Inno centive: the principle <ul><li>Crowdsourcing: </li></ul><ul><li>“ The act of taking a job traditionally performed by ...
Business actors <ul><li>Seekers: </li></ul><ul><li>Not for profit </li></ul><ul><li>Corporate </li></ul><ul><li>Government...
Problems being solved <ul><li>Seekers: </li></ul><ul><li>Money saving </li></ul><ul><li>Brand new ideas  </li></ul><ul><li...
Revenue sources <ul><li>From: </li></ul><ul><li>The problem seekers: </li></ul><ul><ul><li>USD 2000 pers posted problems (...
Competitors <ul><li>->  SO Many! </li></ul>
Competitors: focus <ul><li>http://www.whynot.net/ : idea exchange for entrerpeneurs </li></ul><ul><li>http://www.guru.com/...
Business Model <ul><li>A great example of how the web2.0 world allows communities of people to come together and work towa...
Business Stretching <ul><li>Market research more & more « crowd-source » by companies: a great potential </li></ul><ul><li...
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Innocentive Case

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Innocentive Case
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Innocentive Case

  1. 1. Innocentive Case E-Business class July 24 th 09 Magali Beauregard
  2. 3. Inno centive: the principle <ul><li>Crowdsourcing: </li></ul><ul><li>“ The act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.” taken from Jeff Howe’s Crowdsourcing blog </li></ul><ul><li>Innocentive Challenges: </li></ul><ul><li>□ a unique problem posted by Seekers in the InnoCentive Open Innovation Marketplace </li></ul><ul><li> □ solicitation of solutions from the Solver community </li></ul><ul><li> □ ultimately choice of the one that best fits the criteria set out by the Seeker </li></ul><ul><li> □ Challenges can be large or small, short-term or long-term. </li></ul><ul><li> □ If a solution is selected as “best” by the Seeker, the Solver receives a financial award, which varies per Challenge </li></ul>
  3. 4. Business actors <ul><li>Seekers: </li></ul><ul><li>Not for profit </li></ul><ul><li>Corporate </li></ul><ul><li>Government institutions </li></ul><ul><li>Solvers: </li></ul><ul><li>-Independant </li></ul><ul><li>Experts in </li></ul><ul><li>different fields </li></ul><ul><li>entrepreneurship </li></ul><ul><li>Chemistry </li></ul><ul><li>Food etc. </li></ul><ul><li>Ability to think </li></ul><ul><li>differently </li></ul><ul><li>Challenges: </li></ul><ul><li>Business & </li></ul><ul><li>entrerpeneurship </li></ul><ul><li>Chemistry </li></ul><ul><li>IT </li></ul><ul><li>Engineering </li></ul><ul><li>Life science etc. </li></ul>
  4. 5. Problems being solved <ul><li>Seekers: </li></ul><ul><li>Money saving </li></ul><ul><li>Brand new ideas </li></ul><ul><li>(think differently) </li></ul><ul><li>- Many solution proposals </li></ul><ul><li>- Time saving </li></ul><ul><li>Solvers: </li></ul><ul><li>Get to be known </li></ul><ul><li>Financial rewards </li></ul><ul><li>Opportunity to work </li></ul><ul><li>for important companies </li></ul><ul><li>The company: </li></ul><ul><li>Image </li></ul><ul><li>Innovation </li></ul><ul><li>Money earning </li></ul>
  5. 6. Revenue sources <ul><li>From: </li></ul><ul><li>The problem seekers: </li></ul><ul><ul><li>USD 2000 pers posted problems ( ->already medium entreprises which can afford) </li></ul></ul><ul><ul><li>Charge on the service provided </li></ul></ul><ul><li>Partners </li></ul>
  6. 7. Competitors <ul><li>-> SO Many! </li></ul>
  7. 8. Competitors: focus <ul><li>http://www.whynot.net/ : idea exchange for entrerpeneurs </li></ul><ul><li>http://www.guru.com/emp/index.aspx : Find freelancers at the world's largest online service marketplace. </li></ul>
  8. 9. Business Model <ul><li>A great example of how the web2.0 world allows communities of people to come together and work towards a common goal. </li></ul><ul><li>A typical online model which could not work offline: </li></ul><ul><ul><li>Possible virtual meeting of seekers and solvers </li></ul></ul><ul><ul><li>Virtual competition between solvers thanks to their number </li></ul></ul>
  9. 10. Business Stretching <ul><li>Market research more & more « crowd-source » by companies: a great potential </li></ul><ul><li>Specialising into specific fiels: </li></ul><ul><ul><li>For ex. Food & beverage, sustainable dvp, etc? </li></ul></ul><ul><li>Glocalization to be more specific to strategic markets </li></ul>-> Already a sustainable Business Model, which can only work online.

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