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Innocentive Case
 

Innocentive Case

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Innocentive Case

Innocentive Case
E-business

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    Innocentive Case Innocentive Case Presentation Transcript

    • Innocentive Case E-Business class July 24 th 09 Magali Beauregard
    •  
    • Inno centive: the principle
      • Crowdsourcing:
      • “ The act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.” taken from Jeff Howe’s Crowdsourcing blog
      • Innocentive Challenges:
      • □ a unique problem posted by Seekers in the InnoCentive Open Innovation Marketplace
      • □ solicitation of solutions from the Solver community
      • □ ultimately choice of the one that best fits the criteria set out by the Seeker
      • □ Challenges can be large or small, short-term or long-term.
      • □ If a solution is selected as “best” by the Seeker, the Solver receives a financial award, which varies per Challenge
    • Business actors
      • Seekers:
      • Not for profit
      • Corporate
      • Government institutions
      • Solvers:
      • -Independant
      • Experts in
      • different fields
      • entrepreneurship
      • Chemistry
      • Food etc.
      • Ability to think
      • differently
      • Challenges:
      • Business &
      • entrerpeneurship
      • Chemistry
      • IT
      • Engineering
      • Life science etc.
    • Problems being solved
      • Seekers:
      • Money saving
      • Brand new ideas
      • (think differently)
      • - Many solution proposals
      • - Time saving
      • Solvers:
      • Get to be known
      • Financial rewards
      • Opportunity to work
      • for important companies
      • The company:
      • Image
      • Innovation
      • Money earning
    • Revenue sources
      • From:
      • The problem seekers:
        • USD 2000 pers posted problems ( ->already medium entreprises which can afford)
        • Charge on the service provided
      • Partners
    • Competitors
      • -> SO Many!
    • Competitors: focus
      • http://www.whynot.net/ : idea exchange for entrerpeneurs
      • http://www.guru.com/emp/index.aspx : Find freelancers at the world's largest online service marketplace.
    • Business Model
      • A great example of how the web2.0 world allows communities of people to come together and work towards a common goal.
      • A typical online model which could not work offline:
        • Possible virtual meeting of seekers and solvers
        • Virtual competition between solvers thanks to their number
    • Business Stretching
      • Market research more & more « crowd-source » by companies: a great potential
      • Specialising into specific fiels:
        • For ex. Food & beverage, sustainable dvp, etc?
      • Glocalization to be more specific to strategic markets
      -> Already a sustainable Business Model, which can only work online.