Innocentive Case E-Business class July 24 th 09 Magali Beauregard
Inno centive: the principle
“ The act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.” taken from Jeff Howe’s Crowdsourcing blog
□ a unique problem posted by Seekers in the InnoCentive Open Innovation Marketplace
□ solicitation of solutions from the Solver community
□ ultimately choice of the one that best fits the criteria set out by the Seeker
□ Challenges can be large or small, short-term or long-term.
□ If a solution is selected as “best” by the Seeker, the Solver receives a financial award, which varies per Challenge
Not for profit
Ability to think
Life science etc.
Problems being solved
Brand new ideas
- Many solution proposals
- Time saving
Get to be known
Opportunity to work
for important companies
The problem seekers:
USD 2000 pers posted problems ( ->already medium entreprises which can afford)
Charge on the service provided
-> SO Many!
http://www.whynot.net/ : idea exchange for entrerpeneurs
http://www.guru.com/emp/index.aspx : Find freelancers at the world's largest online service marketplace.
A great example of how the web2.0 world allows communities of people to come together and work towards a common goal.
A typical online model which could not work offline:
Possible virtual meeting of seekers and solvers
Virtual competition between solvers thanks to their number
Market research more & more « crowd-source » by companies: a great potential
Specialising into specific fiels:
For ex. Food & beverage, sustainable dvp, etc?
Glocalization to be more specific to strategic markets
-> Already a sustainable Business Model, which can only work online.