“ The act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.” taken from Jeff Howe’s Crowdsourcing blog
□ a unique problem posted by Seekers in the InnoCentive Open Innovation Marketplace
□ solicitation of solutions from the Solver community
□ ultimately choice of the one that best fits the criteria set out by the Seeker
□ Challenges can be large or small, short-term or long-term.
□ If a solution is selected as “best” by the Seeker, the Solver receives a financial award, which varies per Challenge