LESSON 1• Be passionate.• Make your brand exciting!
LESSON 2• Ralph Lauren never worked to please everyone.• He designed his clothes for him to like.• He followed his own instinct.
LESSON 3• Build a brand that will stick around.• Make your name have a purpose.• Hire a good team for your business.
LESSON 4• Pay attention to your surroundings.• Watch your market sales.• Make your brand for all ages.
LESSON 5• Have a strong work ethic.• Don’t give up.• Everything is possible.
EXTRA INFORMATION• Ralph Lauren didn’t just stop at clothing he went on to make cologne, shoes, book bags, and bedding materials.• He made his brand so it can be used in different ways and for different reasons.
CONCLUSIONThere are many different ways to succeedin a business. Just follow your owninstinct and watch your market prices andyou will be fine.