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Gamification
 

Gamification

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    Gamification Gamification Presentation Transcript

    • FACEBOOKTRANSLATION AS A GAMIFIED EXPERIENCE Impact upon user- translator motivation Magdalena Dombek
    • TRANSLATION FUN EQUATION FACEBOOK GAMIFIED TRANSLATION FUN EXPERIENCECROWDSOURCING GAME MOTIVATIONELEMENTS 2
    • OVERVIEW Gamification:  definition  mechanisms  behaviour change and engagement Facebook translation: a gamified experience?  game elements motivation  fun Facebook user-translators and their motivation: empirical study 3
    • WHAT IS GAMIFICATION? The use of game design elements in non-game contexts to provide fun and engagement in activities and change people’s behaviour. 4[Bunchball 2010]; [Deterding et al. 2011]; [Kim 2011]; [Zichermann and Cunningham 2011]
    • WHY DO WE ENJOY GAMES? Game = Fun [Lazzaro 2010] hard fun easy fun people fun serious fun 5
    • WHY DO WE ENJOY GAMES? [2] Fun factors in games: problem solving, learning, mastering a problem mentally [Koster 2004, Schell 2008] sense of progression and mastery [Zichermann & Cunningham 2011] meaningful choices (autonomy) [Ventrice 2011] balance between ability and challenge ["flow"; Csikszentmihalyi 1990] 6
    • WHY DO WE ENJOY GAMES? [2] Game vs Duty [Schell 2011] DUTY GAME work play slavery freedom vs efficiency pleasure avoid negative consequences seek positive consequences Facebook translation 7
    • GAME ELEMENTS: MDAFRAMEWORK [HUNICKE, LEBLANC, ZUBEK2004]Mechanics:points, badges,leaderboards (PBLs),levels, social graphs,teams, virtual goods, AestheticschallengesDynamics: Experienceachievements, rewards,status, progression, [of fun]completion, resource 8acquisition
    • GAMIFICATION AND MOTIVATION Self-Determination Theory [Ryan and Deci 2000; Przybylski, Rigby and Ryan 2008] Extrinsic Motivation vs Intrinsic Motivation  PBLs = rewards  need satisfaction:  competence  autonomy  relatedness short-lived prolonged engagement 9
    • GAME – LIKE FEATURES OF FACEBOOK TRANSLATION CROWDSOURCING [MDA FRAMEWORK] Mechanics:aderboardsores dges/ awardsmmunityoup pageanslation/ voting Aestheticsallenge Dynamics:  progress Experience  reward  hard fun  problem-solving  people fun  learning  serious fun  achieving  need satisfaction 10  meaningful choices  collaboration
    • GAME – LIKE FEATURES OFFACEBOOK TRANSLATIONCROWDSOURCING [2] 11
    • GAME – LIKE FEATURES OFFACEBOOK TRANSLATIONCROWDSOURCING [3] 12
    • GAME – LIKE FEATURES OFFACEBOOK TRANSLATIONCROWDSOURCING [4] 13
    • GAME – LIKE FEATURES OF FACEBOOKTRANSLATION CROWDSOURCING [5] 14
    • THE STUDY  online survey with 20 of Facebook user-translators from the Polish community of translators (December 2011) Why do you participate in Facebook translation?“I wanted a Polish version of Serious Fun, Altruism,Facebook to be available” [14/20] Relatedness“I like projects where I can usemy skills in practice” [17/20] Mastery, Problem Solving,“I wanted to improve the quality Learning, Competenceof Polish translation of Facebook”[13/20] 15
    • THE STUDY [2] To what extent do you agree with the statement: [median; on a scale 0 = ‘I completely disagree; 4 = I completely agree] “I participate because it gives me a lot of satisfaction and it is a great fun” [3/4]“I participate because I can helpFacebook users with no English” [4/4]“It is a good deed for the benefit of Serious Fun, Altruism,others” [4/4] Relatedness“It is important for me to support thePolish Facebook user-translators” [3/4]“I participate because I can use myskills in practice, improve myknowledge of English and translation Mastery, Problem Solving,ability” [3/4] Learning, Competence 16“It is important for me to improve thecurrent quality” [3.5/4]
    • CONCLUSIONS 17
    • THANK YOU!dombekm2@mail.dcu.ie