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1st. (inspirational) lecture @ New media and communication 2012
1st. (inspirational) lecture @ New media and communication 2012
1st. (inspirational) lecture @ New media and communication 2012
1st. (inspirational) lecture @ New media and communication 2012
1st. (inspirational) lecture @ New media and communication 2012
1st. (inspirational) lecture @ New media and communication 2012
1st. (inspirational) lecture @ New media and communication 2012
1st. (inspirational) lecture @ New media and communication 2012
1st. (inspirational) lecture @ New media and communication 2012
1st. (inspirational) lecture @ New media and communication 2012
1st. (inspirational) lecture @ New media and communication 2012
1st. (inspirational) lecture @ New media and communication 2012
1st. (inspirational) lecture @ New media and communication 2012
1st. (inspirational) lecture @ New media and communication 2012
1st. (inspirational) lecture @ New media and communication 2012
1st. (inspirational) lecture @ New media and communication 2012
1st. (inspirational) lecture @ New media and communication 2012
1st. (inspirational) lecture @ New media and communication 2012
1st. (inspirational) lecture @ New media and communication 2012
1st. (inspirational) lecture @ New media and communication 2012
1st. (inspirational) lecture @ New media and communication 2012
1st. (inspirational) lecture @ New media and communication 2012
1st. (inspirational) lecture @ New media and communication 2012
1st. (inspirational) lecture @ New media and communication 2012
1st. (inspirational) lecture @ New media and communication 2012
1st. (inspirational) lecture @ New media and communication 2012
1st. (inspirational) lecture @ New media and communication 2012
1st. (inspirational) lecture @ New media and communication 2012
1st. (inspirational) lecture @ New media and communication 2012
1st. (inspirational) lecture @ New media and communication 2012
1st. (inspirational) lecture @ New media and communication 2012
1st. (inspirational) lecture @ New media and communication 2012
1st. (inspirational) lecture @ New media and communication 2012
1st. (inspirational) lecture @ New media and communication 2012
1st. (inspirational) lecture @ New media and communication 2012
1st. (inspirational) lecture @ New media and communication 2012
1st. (inspirational) lecture @ New media and communication 2012
1st. (inspirational) lecture @ New media and communication 2012
1st. (inspirational) lecture @ New media and communication 2012
1st. (inspirational) lecture @ New media and communication 2012
1st. (inspirational) lecture @ New media and communication 2012
1st. (inspirational) lecture @ New media and communication 2012
1st. (inspirational) lecture @ New media and communication 2012
1st. (inspirational) lecture @ New media and communication 2012
1st. (inspirational) lecture @ New media and communication 2012
1st. (inspirational) lecture @ New media and communication 2012
1st. (inspirational) lecture @ New media and communication 2012
1st. (inspirational) lecture @ New media and communication 2012
1st. (inspirational) lecture @ New media and communication 2012
1st. (inspirational) lecture @ New media and communication 2012
1st. (inspirational) lecture @ New media and communication 2012
1st. (inspirational) lecture @ New media and communication 2012
1st. (inspirational) lecture @ New media and communication 2012
1st. (inspirational) lecture @ New media and communication 2012
1st. (inspirational) lecture @ New media and communication 2012
1st. (inspirational) lecture @ New media and communication 2012
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1st. (inspirational) lecture @ New media and communication 2012

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@IT-University of Copenhagen, Global business Informatics

@IT-University of Copenhagen, Global business Informatics

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Transcript

  • 1. New Media and Communication Fall 2012 Welcome.Wednesday, August 29, 12
  • 2. Today • Vanity slides about me • The aim for this course: theory, method and research question • What is new media (dry as dust but hang on!) • Computing as new media [Break] • The Internet and networks as new media • Inspiration for research question to come • Reading plan and other practical stuffWednesday, August 29, 12
  • 3. The low down... • I work as an advisor and product strategist at the start-up A Close Shave • Master of Science in IT, Digital Design and Communication, 2012 ITU Thesis: “Civic culture and Anonymity - a study on Anonymous” • TA in this course last year (Fall 2011) • I find interest in everything digital, mobile and socialWednesday, August 29, 12
  • 4. Wednesday, August 29, 12
  • 5. In a days work I... Do customer service Social business, gamification and social media marketing Act as community manager Blog Do strategic workshops with clients Do social design Plan the product and business strategy for our social learning product ...and I do a lot of presentations (sort of like this one)Wednesday, August 29, 12
  • 6. My aim for this course is... • Introduction to the field • Theory, both practical and meta • Methods, concrete tools for media and communication analysis • Research question training • A lot of exercises. I believe in practice and experience, not in reciting theoretical work.Wednesday, August 29, 12
  • 7. Theory - what’s that? • “Media and Communication” is a broad field as it rarely works alone. You usually need a supplementary theoretical focus to make your research relevant, eg. sociology, psychology, business - you name it • Theory is the “what” and “why” to the Research question • A theory is just that, a theory - you should always question it! • That’s why we will train in formulating research questions; to get a feeling of the media and communication field and different theoretical approaches • New media is new - new is a relative term - so let’s just call it mediaWednesday, August 29, 12
  • 8. Methods • Methods are the “How” to the Research question eg. Ethnography, interviews, observations, analysis, quantitative, qualitative • This course is introductory and we will mostly discuss methods. You will have plenty of time to do projects and actually work with methods later on. • Discuss theories, reflect deeply on methods. • We will do exercises that introduce you to different methods.Wednesday, August 29, 12
  • 9. “All existing media are translated into numerical data accessible for the computer. The result: graphics, moving images, sounds, shapes, spaces, and texts become computable, that is, simply sets of computer data. In short media, becomes new media.” - ManovichWednesday, August 29, 12
  • 10. Numerical representation Modularity Automation Variability TranscodingWednesday, August 29, 12
  • 11. “The newness of new media makes it particularly difficult to write about, or at least to say anything useful. Most writers lapse into futurology, or remain mired in ungrounded theory.” - ManovichWednesday, August 29, 12
  • 12. Arthur C. Clarke “Predicting the Future” - BBC 1964 http://youtu.be/FxYgdX2PxyQWednesday, August 29, 12
  • 13. Research is always defined by a Research question, which always takes it standpoint in certain methods and certain theoryWednesday, August 29, 12
  • 14. Above the wave Utopians: New media changes everything. Everything is new. Technological hype...you know the type. Us Even if we can’t “take pictures” of the wave, we can still ride it. Investigate it. Research it. You wanna be this guy! Below the wave Dystopians: critical about all things new, says everything is the same, bussiness as usual and so on.Wednesday, August 29, 12
  • 15. This is your research question.Wednesday, August 29, 12
  • 16. What is “new media” to you?Wednesday, August 29, 12
  • 17. http://www.youtube.com/watch?v=4m4KZHDVWREWednesday, August 29, 12
  • 18. “today we are in the middle of a new media revolution -- the shift of all culture to computer- mediated forms of production, distribution, and communication.” -ManovichWednesday, August 29, 12
  • 19. Distribution Production ConsumptionWednesday, August 29, 12
  • 20. 1613: first use of the word “Computer”Wednesday, August 29, 12
  • 21. “A computer is a general purpose device that can be programmed to carry out a finite set of arithmetic or logical operations. Since a sequence of operations can be readily changed, the computer can solve more than one kind of problem.” - WikipediaWednesday, August 29, 12
  • 22. She programmed for this: Worlds first programmer: The “Analytical Engine” (1837) Ada Lovelace, 1815-1852 by Charles BabbageWednesday, August 29, 12
  • 23. Allan Turing (1912-1954) Artificial representation of The father of modern the Turing Machine - computer science and AI. This thing was never builtWednesday, August 29, 12
  • 24. Content = InformationWednesday, August 29, 12
  • 25. “Communication is the exchange of thoughts, messages, or information, as by speech, visuals, signals, writing, or behavior.” - WikipediaWednesday, August 29, 12
  • 26. Wednesday, August 29, 12
  • 27. http://www.youtube.com/watch?v=rRpcSjck4woWednesday, August 29, 12
  • 28. NetworksWednesday, August 29, 12
  • 29. Wednesday, August 29, 12
  • 30. Wednesday, August 29, 12
  • 31. Wednesday, August 29, 12
  • 32. Wednesday, August 29, 12
  • 33. Wednesday, August 29, 12
  • 34. But how are the networks affecting culture and society?Wednesday, August 29, 12
  • 35. Wednesday, August 29, 12
  • 36. Commerce is changingWednesday, August 29, 12
  • 37. “MARKETS ARE CONVERSATIONS”Wednesday, August 29, 12
  • 38. EVALUATE BOND CONSIDER BUY ADVOCACY EXPERIENCEWednesday, August 29, 12
  • 39. “If you look five years out, every industry is going to be rethought in a social way. You can remake whole industries. That’s the big thing.” - Marc Zuckerberg CEO & Founder af Facebook til TIME Magazine, Dec 2010Wednesday, August 29, 12
  • 40. Journalism is changingWednesday, August 29, 12
  • 41. Wednesday, August 29, 12
  • 42. Politics are changingWednesday, August 29, 12
  • 43. Wednesday, August 29, 12
  • 44. Wednesday, August 29, 12
  • 45. Organizations are changingWednesday, August 29, 12
  • 46. Took approx 100 mio hours to makeWednesday, August 29, 12
  • 47. The same number of hours Americans spend watching TV in a weekend.Wednesday, August 29, 12
  • 48. “One thing that makes the current age remarkable is that we can now treat free time as a general social asset that can be harnessed for large, communally created projects, rather than as a set of individual minutes to be whiled away one person at a time.” - Clay ShirkyWednesday, August 29, 12
  • 49. Citizenship is changingWednesday, August 29, 12
  • 50. Wednesday, August 29, 12
  • 51. Economics are changingWednesday, August 29, 12
  • 52. “The world is becoming too fast, too complex and too networked for one company to have all the answers inside.” Yochai BenklerWednesday, August 29, 12
  • 53. Wednesday, August 29, 12
  • 54. We will be covering much of this in class. But first we need to understand research.Wednesday, August 29, 12
  • 55. Media Technology SocietyWednesday, August 29, 12
  • 56. The plan and contents of this course An overview of what we will be working with each time. And why it is relevant to you.Wednesday, August 29, 12

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