Start with why

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  • I liked your presentation it was very good. And I want to lend some pictures and thoughts from you and combine it with my one material. The only thing that I did not get was when you defined your own Way.
    I thought that your Way should have started with something like, ”I believe in god and what he has done for me… has made me a better person (similar) therefor I want to help you to share the same possibilities…. Therefor I ….I glorify god….. etc, (I am from Sweden so you have to excuse my English).
    My ide is to use Simons great thoughts and combined it with what I think is important in convincing, and that is to adress ”understanding, will and control”. Now-one will for example do a good job if the they don’t understand what to do, don’t want to do it or evan if they understand and want to do it but don’t think they have it under control or can control it will do a good job. As we often don’t understand things direct when it is presented the one who wants us to or understand something new needs to present Way she or he believes in it him self. And preset it in a way so we want to understand.
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Start with why

  1. 1. Start with Why: How Leaders Inspire Action Simon Sinek Notes
  2. 2. The TED Talk. I would urge you to start off this blog post by watching this 18-minute TED video from Simon Sinek. This is arguably the best TED video I’ve seen this year.
  3. 3. Why? Why are some leaders more persuasive and inspiring than others? What inspiring qualities have cemented Apple, Martin Luther King Jr, and the Wright Brothers into their iconic status as leaders in spite of intense competition in this red ocean market?
  4. 4. Principle, Start with Why! In fact, these leaders have utilized this principle whether knowingly or unwittingly. The more you dissect these great leaders, the more noticeable the pattern becomes.
  5. 5. Principle, Start with Why! In essence, leaders think differently. Instead of the conventional “whatcentered thinking” they have embraced a “whycentered thinking.”
  6. 6. The Golden Circle: WHAT: Every single person on this planet knows WHAT they do. HOW: Some people know HOW they do WHAT they do. HOWs are often given to explain how something is different or better. WHY: Very few people can clearly articulate (i.e., why do you get out of bed every morning?)
  7. 7. The Golden Circle shows that the conventional thought-process of most people are: What –> How – > Why
  8. 8. Leaders like Apple, Martin Luther King Jr, and the Wright Brothers have started inside out: Why –> How – >What
  9. 9. By starting with Why, Sinek means starting with purpose, cause, or belief that drives your What. Your What my change over time, but your Why doesn’t.
  10. 10. Apple is a case in point. Apple epitomizes the “whycentered thinking.” See how Apple frames their messages. “We make great computers. (WHAT) They’re beautifully designed, simple to use, and user-friendly.(HOW) Want to buy one?” Doesn’t really sound compelling, does it?
  11. 11. This is how Apple really communicates: “Everything we do, we believe is challenging the status quo, we believe in thinking differently. (WHY) The way we challenge the status quo is by making our products beautifully designed, simple to use, and user-friendly. (HOW) We just happen to make great computers. (WHAT) Want to buy one?”
  12. 12. Finding Your Why Now, let’s think about how you can apply the concept of “why” in your life. The author Sinek shares his precise definition of Why:
  13. 13. Finding Your Why “My Why is to inspire people to do the things that inspire them. [My] vision is to have every person and every organization know their WHY and use it to benefit all they do. So that’s what I’m doing, and I’m relying on the concept of WHY … to help me get there. “
  14. 14. A Paradigm Shift This new paradigm shift of thinking follows my thought-process of living with intentionality. I define living intentionally as living today as God intends you to live tomorrow.
  15. 15. A Paradigm Shift That is, you must discover your purpose in life, how to utilize your spiritual gifts, talents, and potential to achieve your vision. Life must be seen from a larger scheme rather than from a focus solely on your career, family, or personal life.
  16. 16. Here is how I have defined my Why, How, and What:
  17. 17. What’s Your Why? When we start with Why, things change. Our thought processes begin to change. We gain clarity around our why we do certain things. Why we choose this certain job over the other, why we spend time with family and friends…
  18. 18. What’s Your Why? We often take things for granted without thinking the reason behind the ‘what.’ We gain the opportunity to understand what truly matters – the core of who we are, our unyielding conviction, belief, and purpose.
  19. 19. What’s Your Why? Now, can you think about examples of things you’ve started with Why and with What? How were the experiences different? Besides companies like Apple, what companies come into your mind that has mastered the ‘Why-centered thinking?”
  20. 20. So, here’s the question of the day: why do you get out of bed every morning?
  21. 21. The Greatest Why? John 3:16 (KJV) For God so loved the world, that he gave his only begotten Son, that whosoever believeth in him should not perish, but have everlasting life.

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