Listening During a Crisis

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My short presentation for the FirstTuesday event in London, January 24th.

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Listening During a Crisis

  1. 1. Listening During a Crisis Madlen Nicolaus Social Media Manager EAMER Twitter: @madleeeen Webpage: madlennicolaus.com Kodaks Social Media Kanäle: www.kodak.com/go/followUs
  2. 2. LISTEN
  3. 3. Social Analytics @KodakThe collection, analysis and presentation of social media data tomeasure, optimize and recalibrate marketing programs and initiatives.•  ROMI: Use social metrics to measure campaign success•  Tracking: Measure conversation via social channel•  Lead Gen: Monitor social channels for sales opportunities
  4. 4. Chief Listener
  5. 5. Social Analytics Routing Process 5
  6. 6. ~300,000 Kodak online mentions a month
  7. 7. January 19thKodak achieved a record high of over 55,000 online posts by 11pm.
  8. 8. Media Type – Jan 19th ConversationsTwitter (Micromedia) drove the online conversation with an overall share ofvolume of more than 80% on the announcement day.6% of volume from mainstream news and all over media types at < 5%.
  9. 9. Conversation Cloud – January 19th
  10. 10. Conversation Shift back to Product 10
  11. 11. Path forward – From Hub & Spoke to Holistic 11
  12. 12. 12
  13. 13. What is your RETURN ON IGNORING?www.kodak.com/go/followus Social Media Mobile

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