Building Your Toolkit to Measure Reach,Engagement, Influence & Impactto prove ROI Madlen Nicolaus Social Media Manager EAMER Twitter: @madleeeen, @Kodak_DE, @Kodak_UK Kodaks Social Media Kanäle: www.kodak.com/go/followUs
Agenda• Kodak’s Social Media Team• Social Analytics @ Kodak• How Social Media can help you achieve your business goals• Social Intelligence Program 2
That three letter word ROISocial Analytics @ Kodak
Social Analytics @KodakThe collection, analysis and presentation of social media data tomeasure, optimize and recalibrate marketing programs and initiatives.• ROMI: Use social metrics to measure campaign success• Tracking: Measure conversation via social channel• Lead Gen: monitoring social channels for sales opportunities
Social Analytics: Metrics REACH How far and wide our message has spread? ENGAGEMENT How many people reacted to our messages? INFLUENCE What is the reach and engagement of our ambassadors? IMPACT Did we accomplish what we set out to do? 10
How Social Mediacan help achieve your BUSINESS GOALS.
The Strategic Side of Social Media Social Intelligence
Social Intelligence ProgramThe management and analysis of customer data from socialsources, used to activate and recalibrate marketing andCRM programs, to uncover insights and opportunities thatdrive product innovation.Brand Marketing: Use conversations to better understand target marketto develop USPs and messaging that resonatesProduct Marketing: Mine conversations to uncover new needs andindentify pain pointsProduct Development: Improve products based on customer feedback