TOURISM SUSTAINABLE ENERGIES Emerging Research Areas in Sustainable Tourism Energies By Dr. Madhuri Sawant Assistant Professor, Dept. of Tourism Admin.,Dr. Babasaheb Ambedkar Marathwada University, Aurangabad.
Sustainable Tourism• Definition: “Sustainable energy is the a sustainable provision of energythat meets the needs of the present without compromising theability of future generations to meet their needs.”
• Sustainable tourism is not a distinct type of tourism rather , all forms of tourism should strive to be sustainable, including “mass tourism.”
Benchmarking:• “Benchmarking is the process of comparing ones business processes and performance metrics to industry bests or best practices from other industries.”• Types of Benchmarking: - Internal Benchmarking - External Benchmarking - Functional Benchmarking - Generic Benchmarking
Research Areas• Green Marketing• Corporate Social Responsibility• Ecotourism• Green economy• Role of ICT• Industry energy solutions• Policy formulation
Green Marketing: Purpose PositioningProtection Packaging People Physical Evidence Green Marketing Product Process Place Promotion Pace Pull Price
• Protection: - Zero impacts and rejuvenation• Pace: - Slow and Savour• Pull: - As in attract and Support not Push• Purpose: - Purpose to drive preservation of environment
Brand Image: green branding• Positioning a brand as a green brand entails an active communication and differentiation of the brand from its competitors through its environmentally sound attributes.
Brand Strategy Select StrategyGreen features Analyze existing imageGreen Tourism Determine goals NetworkingDestination Brand EnergyDevelopment and Strategic Participants/Competition Networks Stakeholders
Branding: Ellora Daulatabad Fort Ajantha Lonar Crater Ajantha Bibi Ka Maqbara
Green Branding: Aurangabad Caves Daulatabad Ajantha Bibi Ka Maqbara Lonar Gautala Mhaismal Ellora
• Future areas of research: - To develop standardized instruments for measuring the perceptual and attitudinal effects of alternative green positioning strategies - To the development of more competitive green branding initiatives - To enhance the value of biodiversity, ecosystems and cultural heritage.
Corporate Social Responsibilities: - Result of Survey of 20 major Tourism Companies Major CSR Areas in Tourism Multiface ted Environm 21% ent 35% Economic 16% Social 28%
Major CSR Activities in Environmental Concerns Recycling Wildlife & 21% ecosystem Conservation 38% Water westage 14% Energy Conservation 27%
Major Research Areas in CSR: - Scope of Research in CSR - Recycling of waste material - Conservation of water - Energy conservation - Competition and branding through CSR activities
Climate Change Challenges• Tourism accounts 5% of Global CO2 emission . (UNWTO/ UNEP Climate Change and Tourism,2008) CO2 Emmission Air Transport 32% Activities 40% Other Transport Accomodation Car Transport 21% 3%4%
Research Areas in Climate Change and Tourism:• Promotion of investments in energy efficiency tourism programmes by Tourism sector• Promotion of environment- friendly activities to reduce Carbon footprints by consumers
Ecotourism- Products Caves Beaches Monuments Ecotourism Resources Wildlife Lakes Sanctuary Bird Hill Station Sanctuary
Major Research areas in Ecotourism:• Impact assessment• Regular monitoring mechanism• Economics of Ecotourism• Ecotourism Policy• Ecotourists,etc
Green Economics of Tourism:• The United Nations Environment Programme (UNEP) defines a green economy as one that “results in improved human-wellbeing and social equity, while significantly reducing environmental risks and ecology sacracity• Much of the economic potential for green tourism is found in small and medium-sized enterprises (SMEs), which need better access to financing for investing in green tourism.Tourism is one of the ten economic sectors best able to kick-start the transition to a sustainable and inclusive green economy.
• According to the UN Green Economy Report, the greening of tourism, which involves;1. Significant investment in efficiency improvements in energy, water and waste systems2. Stimulate job creation, especially in poorer communities, with increased local hiring and sourcing3. Increase in the direct economic contribution of tourism to local communities4. Maximizing the amount of tourist spending
Slow tourism• Slow” travelling means sustaining the protection and promotion of the environment• Slow Tourism means “taking one’s time”.• Prefer less travelled routes, along which the soul of local places and cultures emerges more authentically• Helpful to reduce impacts of “Mass tourism”
Capacity Building:Research areas• Designing of training programmes for stakeholders focused on the activity.• Evaluation of the training programmes• Human Resourse strategies for sustainable tourism.
Legal Aspects:Areas of Research:• Improvements in legal and regulatory aspects for sustainable tourism• Modifications required in Tourism policy of Country and State to promote and develop sustainable tourism• Strict rules and implementation of laws
Sustainable Tourism Eco certification• An internationally applicable sustainable tourism certification program available to hospitality providers, tourism operators, attractions, and transportation providers.• Research Areas-• Convertion of intangibility to tangibility of tourism products.• Ensure sustainable travel• Role of eco-certification for sustainable development
Role of ICT inSustainable Tourism:ICT tools/ Application OpportunityCarbon Calculator Energy ConsumptionCommunity Informatics Community ParticipationComputer Simulation Information Management, Community participationDestination Management System Information Management, Tourist satisfaction, PartnershipsVirtual Tourism Energy ConsumptionEconomic Impact Analysis Software Information Management
ICT tools/ Application OpportunityTourism Information System Information ManagementEnvironment Management Information ManagementInformation ManagementEnergy Consumption Geographical Information Management CommunityInformation Systems ParticipationGlobal Positioning System Information ManagementLocation Based Services Tourist Satisfaction Interpretation
Industry Energy Solution:1. Hotel: - 20% increase in energy efficiency - 10% increase in usage of renewable energy - Tourist behavior2. Airlines: - Technological innovation - Reduction in CO23. Travel Agency: - Carbon labeling - Tourist education